- Количество слайдов: 38
Slow Way Home: Unit II Lesson 2 Slow Way Home Chapter 6 From Storyboard to Pitch Milinda Jay, Ph. D
For teachers only • Please read notes on slides 10, 11, 12, 14, 18, 22, 24, 25, 26, 38 • Homework assessment on slide 11 notes • Have Unit 2 lesson 2 Word Document Persuasive techniques ready to hand out on slide 24 • Homework assignment is on slide 38
Retell what happened • In Chapter 5 of Slow Way Home • Each students take a turn saying one sentence about what happened in Chapter 5.
Now, predict • what might happen in Chapter 6.
Read aloud • Chapter 6, Slow Way Home • Do you think the book would work well as a movie? Why or why not?
Today’s Writing • Using persuasive techniques to pitch your script
Sunshine State Standard • • Subject Area: Reading/Language Arts Strand: Writing Applications Standard 1: Creative LA. 910. 4. 1. 1 The student will write in a variety of expressive and reflective forms that use a range of appropriate strategies and specific narrative techniques, employ literary devices, and sensory description
Sunshine State Standard • Subject Area: Reading/Language Arts • Strand: Writing Applications- Persuasion • LA. 910. 4. 3. 2 : The student will include persuasive techniques.
Teacher Component • To create a unique learning community by writing with your students • To model the process of writing for students with the understanding that teachers have to write drafts, too! • To donate to the learning community by sharing your experiences and those of your family/friends through memoir
Teacher Sharing • Your teacher will share one of the stories she gathered from her relatives based on yesterday’s assignment. She will either tell you her story, or read it aloud.
Now, take out the stories • You gathered from your relative or family friend after the last lesson.
Tell your relative’s story • To your partner
Take out your storyboard and screenwriting outline • Look over your story
Teacher Share • Your teacher will now share her outlined story. • She will point out each element on the diagram, including set up, plot point I, confrontation, plot point II and resolution.
After your teacher shares • Decide two movies that are similar to your teacher’s outlined story. • Brainstorm in groups or as a class.
Compare and Contrast • The movies you’ve brainstormed to the your teacher’s story. • How are they similar? • How different?
Pitching a movie • When screenwriters finish their script, they have to go to a producer and pitch their movie
Predicting • Why do you think you need to come up with two movies that are similar to your teacher’s story? • What do you think this has to do with pitching a movie?
Your screenplay • Think of two movies that are similar to the story you are pitching. • Write down the names of each movie and how they are similar and how different to your screenplay.
“Pitch” your movie When a professional screenwriter is trying to sell a movie, she/he describes it to potential buyers making it sound so interesting that they want to shell out a few hundred thousand to buy it! This is called the screenwriter’s pitch
Persuasion • The writer has to use persuasive techniques to get the movie to sell.
What are persuasive techniques? • Three classic techniques: • Bandwagon, Testimonial, emotional appeal. • What do you think they are?
After each of the three following slides • You will be asked to pitch your screen play idea based on each persuasive technique.
Bandwagon • You are urged to do or believe something because everyone else does. • Be where the action is. Shop at Hangout Mall. • Now, begin filling in your persuasive techniques sheet by pitching your movie using this technique.
Testimonial • Famous people endorse a product or idea. • I'm professional football player Marcus Browning, and I use Wash Out window cleaner. • Continue filling in your persuasive techniques sheet by pitching your movie using this technique.
Emotional Appeal • Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear. • What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables. • Continue filling in your persuasive techniques sheet by pitching your movie using this technique.
Commercials and Persuasion • Advertisers make it their profession to figure out which persuasive techniques work best on you. • Infomercials rely on the same sort of persuasive techniques necessary to pitch a screenplay.
Persuasive. net • There is even a website dedicated to how to be persuasive! • Here are some of the things a blogger from this website has to say about the persuasive techniques of Billy Mays.
5 Reasons Why Billy Mays is Annoyingly Persuasive • “Hi Billy Mays here…” If you live in the United States, chances are you have see his commercials or heard his unique voice somewhere. Oxi-Clean, Orange Glo, and Ka. BOOM are just some of the many products you probably have in your home! I know my mom’s tried a few of his products before. In fact, I just saw a tub of Oxi-Clean sitting above my washer. His voice is strong and powerful, yet so authentic and sincere. This guy should have been #6 on the 5 Most Persuasive People on Planet Earth. What the heck is it about Billy Mays that makes you want to run, not walk, to buy the products he sells?
1. He Grabs Your Attention With His Excitement • Of course you’re going to pay attention to someone who’s screaming at you. Billy Mays is practically screaming his lungs off when he’s talking to you. The energy and enthusiasm Billy has during his infomercials is contagious. People love to buy when they’re excited!
2. He Believes in His Products • You can tell by the way Billy speaks and moves his body around, that he believes in his products 100%. Billy would swear on his mom’s life if you didn’t believe the Oxi-Clean can remove the dirt and stains from your clothes.
3. Dudes Got Sex Appeal • Billy’s target audience are mainly women. If you ask a women to describe Billy, you’ll get answers like rugged, man-ly, and confident. 3 traits that make women go “hmmm”.
4. He Actually Gives a Darn • When Billy Mays is talking during his infomercial, you can tell by the tone of his voice that he actually cares you wear clean clothes. It’s because he cares so gosh darn much, that you instantly believe that he’s doing you a favor by introducing that product in your life.
5. He Creates Major Urgency • If you don’t call right now, you can never have this products again. The alternative version is that if you don’t call right now, you won’t get all these amazing extra gifts for free.
Ok, what about you! • Pitch your movie using each of the techniques: • 1. grab the producer’s attention with your excitement about your movie. • 2. Show that you believe in your movie. • 3. Show that you care about the producers who are buying the movie. • 4. Create urgency: make them understand they need to buy the movie now, or they may miss their chance.
Pulling it all together • Tomorrow, you will use the ideas you generated today to create your actual written pitch.
Homework • Call another elderly relative you haven’t talked to in a while, or call the same relative you have already called. • Tell her you want to know more about her life and would love to hear (more) stories about the games she liked to play when she was younger, or her favorite radio or tv show. • If she can’t think of a story, ask her to tell you about her best Christmas memory. Write down the story. Bring it to class tomorrow.