Slogan Analysis 597201222 英三甲 簡毓君 Sara Chien
喜歡嗎? 爸爸買給你!
Taiwan Lottery This slogan is from a CF about lottery in Taiwan. In order to inspire everyone, they give us an impression that if we buy a lottery, we can also buy a hope. That is one or some of us can be the winner; we can buy whatever we want, or we can even buy anything for our children.
天然的最好
This is a slogan from a CF about a medical product. People nowadays care about healthy food; they want anything they swallow is even helpful to their health. , That’s why it slogan emphasizes on its natural ingredients. Although it’s a medical product, it is made by natural ingredients.
Natural Ingredients 川貝、 枇 杷 葉、陳皮、沙參、茯苓、瓜 蔞 仁、遠志、蓮子、款 冬 花、桔梗、法 半 夏、 乾薑、薄 荷 腦、蜂蜜
蕃茄紅了， 義大利的醫生臉就綠了
Healthy Tomato This is a CF about tomato juice. In Italy, people are fond of tomato because they think tomato is nutritious. In this slogan, they try to convey an image that tomato is so nutritious that even doctors are scared of it. Because tomato really does our body good; if we eat tomato often, and everyone will be healthy; doctors will worry that they are not useful anymore! By this slogan, it inspires people who want to have good health to drink tomato juice.
華朔品質，堅若磐石
This slogan compares the quality to a huge rock. It means the quality of Asus is very good. When people buy the product such as computers or notebooks, they have to pay much! Therefore, people will care about the quality too! No one likes to spend much but own a stuff which you can only use for a short period. Thus, the CF expresses to us that we don’t have to worry about the quality if we buy things from Asus; they have high quality.
你不要在這裡攪好不好?
This is a CF about a kind of instant noodles which is called Wei Lih. In order to show that the instant noodles really tastes good, the CF shows in a funny way. When you eat the noodles beside someone, he/she will ask you leave away from him/her; the smell of the noodles makes them distracted. Besides, this slogan is spoken in Taiwanese; it makes we Taiwanese feel friendly. Combining the language skill and funny idea, people will tend to think that the noodles is our Taiwanese noodles, and people are impressed by the magical power of the noodles. These factors all make customers want to buy the product.
Sauce Available In addition to the instant noodles, Wei. Lih also sells their own sauce. Even people worry about that instant noodles are not healthy or even harmful to our bodies, they have another choice — Buy the sauce and cook yourself!
Successful Brand Even people buy 統一 often, 維力 is still the one people often eat!
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