Скачать презентацию Slide 1 Persuasion The process of creating reinforcing Скачать презентацию Slide 1 Persuasion The process of creating reinforcing

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Slide 1 Persuasion The process of creating, reinforcing, or changing people's beliefs or actions. Slide 1 Persuasion The process of creating, reinforcing, or changing people's beliefs or actions. Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Slide 2 Degrees of Persuasion Strongly Opposed Moderately Opposed Slightly Opposed Neutral Slightly in Slide 2 Degrees of Persuasion Strongly Opposed Moderately Opposed Slightly Opposed Neutral Slightly in Favor Moderately in Favor Strongly in Favor Persuasion involves any movement by a listener from left to right Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Slide 3 Monroe’s Motivated Sequence A five-step sequence designed especially for organizing persuasive speeches Slide 3 Monroe’s Motivated Sequence A five-step sequence designed especially for organizing persuasive speeches that seek immediate action. Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Slide 4 Monroe’s Motivated Sequence Attention: Need: Satisfaction: Mc. Graw-Hill Gain the attention of Slide 4 Monroe’s Motivated Sequence Attention: Need: Satisfaction: Mc. Graw-Hill Gain the attention of the audience – use introduction strategies/ state product name Show the need for change – what problems do we have without your product? Provide a solution to the need – How will your product solve these problems? © 2007 Stephen E. Lucas. All rights reserved.

Slide 5 Monroe’s Motivated Sequence Visualization: Action: Mc. Graw-Hill Intensify desire for the solution Slide 5 Monroe’s Motivated Sequence Visualization: Action: Mc. Graw-Hill Intensify desire for the solution by visualizing its benefits – Also include a visualization of what the situation would be like if the action is not taken. Show us what the product does/how it works/explain its features Urge the audience to take action in support of the solution– Where to buy/Contact information/Cost/ Deals © 2007 Stephen E. Lucas. All rights reserved.

Slide 6 Monroe’s Motivated Sequence • Conclusion – Don’t forget to add an overall Slide 6 Monroe’s Motivated Sequence • Conclusion – Don’t forget to add an overall conclusion to the speech. Product name/repeat contact information/slogan Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Slide 7 Let’s See Some Examples • http: //www. nbc. com/saturday-nightlive/video/anti-depressant-forobama/n 43343/ • http: Slide 7 Let’s See Some Examples • http: //www. nbc. com/saturday-nightlive/video/anti-depressant-forobama/n 43343/ • http: //www. nbc. com/saturday-nightlive/video/clips/gas-right/1056586/ Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Slide 8 Your Turn – Day 1 • • Mc. Graw-Hill Find a partner Slide 8 Your Turn – Day 1 • • Mc. Graw-Hill Find a partner – 30 seconds Brainstorm a product – 2 minutes Choose the topic – 1 minute Use the outline to plan your M. M. Sequence to persuade us to buy the product © 2007 Stephen E. Lucas. All rights reserved.

Slide 9 Your Turn – Day 2 • Visual Aids – Do’s and Don’ts Slide 9 Your Turn – Day 2 • Visual Aids – Do’s and Don’ts • Finish your M. M. Sequence outline • Discuss what you will do for the visual aid – PP? Actual product? Poster? • Plan and practice – Who will present what? • Prepare Note Cards Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Slide 10 Your Turn – Day 3 • Computer Lab Time • Informative Self Slide 10 Your Turn – Day 3 • Computer Lab Time • Informative Self Evaluation – 10 minutes – Due December 3 • Complete your visual aid – Save to Flash Drive • Complete your outline • Practice out loud • ALL speeches due tomorrow Mc. Graw-Hill © 2007 Stephen E. Lucas. All rights reserved.