SKAL INTERNATIONAL AUSTRALIA 92 nd National Assembly Sunshine

SKAL INTERNATIONAL AUSTRALIA 92 nd National Assembly Sunshine Coast 4/5 September 2015

SKAL INTERNATIONAL AUSTRALIA 92 nd National Assembly, Sunshine Coast 4/5 September 2015 Club Forum Membership Benefits Membership Retention and Growth Protocols

SKÅL Is not an acronym, it is a global networking organisation with opportunities for: S: Suppliers, Sales, Skills, Sustainability K: Key Contacts, Key Markets Å: Association, Affiliation, Agents, Access L: Leadership, Learning, Leverage 12 JULY 2015

Skål International at Aug 2015 • • • Largest Travel and Tourism Organisation globally Includes all industry sectors 16, 338 members 392 Clubs are not-for-profit, and support local selected charities 85 countries Clubs/chapters in key global tourism markets for Australia Clubs/chapters in global secondary tourism markets for Australia Clubs/chapters in global emerging tourism markets for Australia Clubs/chapters in many global future tourism markets for Australia

Skål International Australia Forward Planning Strategy To retain membership numbers, set a strategy for membership growth and Club development; and position Skål as the trusted and respected voice in travel and tourism in Australia. Clubs have a Business and Financial Plan in place, which is reviewed and updated annually.

Member Benefits • Networking • Member of the largest travel and tourism organisation globally, which is unique • Business focus with opportunities at all levels • Global introductions and contacts • Various meetings at local, national, area and international levels • Awards and recognition program with PR, regular newsletters etc. • SIERS: SKAL International Event Registration System – attendance at Club meetings globally

Skål International role in State and Regional Tourism • • Skål Clubs in regional locations are unique Tourism networking and association monthly Management discussion of state/regional/local issues Elevation of issues into national/international industry forums Industry participation domestically/internationally Showcasing in B to B trade events globally Profiling in awards programs, international media, and international/area/national/Club newsletters

Future Leaders/Young Professionals program is in its infancy and good progress is being made, which includes Young Skal/Young Professionals: ü Includes Skålorships ü Annual Symposium (March 2015 in Rome) ü Excellent opportunities for tourism students and young professionals ü Networking opportunities ü Mentoring opportunities

BREAKDOWN OF TOTAL MEMBERSHIP BY AUSTRALIAN CLUB AT 12 JULY 2015 Club ADELAIDE ALBANY BRISBANE BROOME BUNBURY-MARGARET RIVER CAIRNS CANBERRA CAPRICORNIA DARWIN GOLD COAST HOBART KUNUNURRA LAUNCESTON MELBOURNE PERTH SOUTHERN GOLD COAST SUNSHINE COAST SYDNEY NORTH SYDNEY SOUTH TOWNSVILLE WHITSUNDAYS Active 44 23 81 65 16 78 13 16 41 26 70 25 31 80 57 39 27 70 43 15 29 20 909 Life Honorary 6 0 5 0 0 0 1 0 0 6 0 0 0 3 1 0 0 0 23 Associate 0 0 0 0 0 0 Young Skål 3 0 3 6 1 3 0 0 6 2 7 0 1 1 1 3 3 2 4 0 2 0 48 Young Skål Associate 0 2 0 0 0 0 2 1 0 0 0 0 0 6 Young Skål Professional 0 0 0 0 0 0 Retired 0 0 0 0 0 0 Total 4 0 6 1 0 3 0 1 1 3 4 1 2 5 3 0 0 2 0 39 57 25 95 72 17 84 14 17 48 37 83 27 34 89 63 42 31 75 47 15 33 20 1025

Membership Classifications TRANSPORTATION • Aviation: airlines, airports, IATA • Maritime: passenger shipping, sea ferries, sea ports • Inland waterways: lake/river steamers, yachts, sightseeing operations • Railways • Autocar and coach companies • Car hire and car rental companies

Membership Classifications ACCOMMODATION • Hotel chains • Hotels, motor inns • Tourist accommodation, holiday villages, clubs and camps • Tourist apartments, camping sites

Membership Classifications • TRAVEL AND TOURISM • Tourist organisations and associations: travel and tourism education, congress and convention centres, convention organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions • Travel/Tourism Consultancies • Travel Insurance • Travel Agents, Tour Operators, Inbound/Receptive Operators, Wholesalers • General Sales Agents

Membership Classifications GOVERNMENT • Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations MEDIA • Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters SPORTING, RECREATION AND DINING • Restaurants, Golf Clubs, Spas

Current Situation – Aug 2015 Healthy membership numbers nationally 1045 members at 20 Aug 2015 Same as at 31 Dec 2013 Club membership growth since 01 Nov 2014: Brisbane +19, Hobart +17, Perth +11, Broome +10, Sydney +9, Southern Gold Coast +9, Sydney North +8, Sunshine Coast +6, Darwin +7, Cairns +5, Kununurra +5 • 2016 membership goal 1100 • Membership retention and growth into 2016 is key • •

Tools and Resources - Aug 2015 • • • SIA powerpoint presentation shared with all Clubs SIA Forward Planning Strategy 2014 -2019 (VP Mark) Club Business and Financial Plans 2015 X 8 2016 Plans due 31 Oct 2015 – Annual Platinum Club Award Position descriptions for Committee members (Club Statutes) Succession planning by Committees Committee handovers annually MDO on each Committee Model Statutes for SKAL Clubs

Membership Applications SKAL International By-Laws for membership categories Membership applications online – pre-populated Membership approval process online – automated Members responsible for updating their personal/contact information in SI database • Process relies on personal/contact details being updated/correct • SKAL brochure for all members to use • Annual Committee handovers are key • •

Skål International provides access to : Global markets and customers Networking and business focus Trade events Sustainable tourism Awards and recognition programs B to B workshops Sales trips – attend any Skål Club meeting globally u Future Leaders/Young Professionals Program u Includes all industry sectors u Cost effectiveness u u u u