SK Telecom’s Green ICT Business September, 2009 Myung Sung Lee, Ph. D CTO & Executive Vice President
Contents I. SK Telecom Overview II. Background & Strategy III. Key Tasks IV. Future Plans 1
I. SK Telecom Overview SK Telecom’s growth mirrors the development of mobile telecommunication in Korea. Since launching the world’s first commercial CDMA service, SK Telecom has contributed to advancing the ICT industry by promoting production and creating added value and jobs. 1996 CDMA 1997 Various World Firsts of Technology & Service Development 1998 1999 2000 - One of two Telco companies selected (April 2005) Winner of “National Customer Satisfaction Index” CDMA 2000 1 x -1 st Place for 12 consecutive years (April 2009) 2001 2002 World’s Most Innovative Companies Ranked 91 st EVDO “Best Employers in Asia” 2003 - Awarded for creative corporate culture (Hewitt Associates & WSJ Asia, April 2007) 2004 2005 2006 HSDPA 2007 TD-SCDMA 2008 Red Devils (World Cup Ambush Marketing) HSUPA Test-bed “Best Asia Telecom Carrier” - Awarded two consecutive years Marketing Leadership (Telecom Asia & IDC, April 2007) 2
II. Background & Strategy 1. Background A company-wide organization and strategy in regards to environmental management is necessary in view of global trends and growing demand from governments/NGOs and investors. Increased demand for eco-data from investors Increase in green consumers § Increasing interest in eco-consumption - 2009 global consumption keywords : Economical, Essential, Environmental (KOTRA, 2009 Consumption Trends) § Active adoption of eco-mark to support green consumption - Homeplus adopted carbon labeling for PB products (Jan. 2009) § Increased demand for eco-mgt/sustainable mgt-related info § Start of Carbon Disclosure Project in 2003 which requires companies to reveal their plans to counter climate change - In 2008, 385 financial firms asked for info from 3, 000 firms, and 1, 550 responded Stricter regulations/monitoring § Korea is likely to be mandated to reduce GHG emissions from 2 nd commitment period(from 2013) § Gov’t reveals GHG 1) mitigation scenarios (proposal) (Aug. 3, 2009) § GSMA 2) is expected to release report containing position of mobile industry operators regarding climate change (before December 2009) 1) GHG : Green House Gas 2) GSMA: GSM Association Increased eco-biz opportunities § Increasing investment in new regenerative energy, eco-technologies - World environmental market is expected to reach USD 768. 7 billion in 20103) § Announcement of 5 -point strategy for development of IT Korea (Sept. 2, 2009) - To invest KRW 189 trillion by 2013 § Industry showing visible response to climate change - Pursuit of Green IT development projects 3) Environmental Business International 3 SK Telecom Issues § Curb GHG emission - GHG emission is on the rise due to increased investment in 3 G network § Boost efficiency - Reduce costs and generate profits via environmental management § Launch new business - Explore new business by developing green IT § Raise customer awareness - Enhance corporate image and brand value via environmental management
II. Background & Strategy 2. Strategy Use Green ICT to promote customers’ eco-friendly lifestyle. Increase eco-operations and purchases, and communicate related efforts to customers to enhance SK Telecom’s eco-image. • Promote customers’ eco-friendly lifestyle Develop new businesses like Smart Grid, u-City Navigation system that reflects real-time traffic Expand use of e-billing Promote collection/reuse of old mobile phones/batteries - Develop environmental services • Greenify operations - - Expand use of video conferences - Replace LED lights: stores, office, switchboard room - Expand operation of eco-friendly vehicles Lead - Introduce wind/solar power facilities eco-mgt. through • Greenify supply chain by establishing green purchase standards ICT • Communicate eco-activities to customers - Energy saving campaign - Boost environmental volunteering (induce customer participation) - Improve exterior look of base stations - Support studies into effect of electromagnetic radiation - Continue to unearth and use eco product items - Protect customers and environment via compliance to regulations limiting hazardous substances in mobile phones - Standardize and make universal mobile phone peripherals 4
II. Background & Strategy 3. Areas and Organization SK Telecom aligned its ICT strategy to the 3 areas of Culture, Process and Product set by the SK Group’s Environmental Management Committee and set up the Green ICT Committee. 3 Key Areas Green Culture Green Process § Draw up company-wide environmental management strategy § Set up environmental management system § Environmental management training and social contribution § Internal/external communication § Respond to climate change § Draw up environmental network strategy § Secure green IT technology § Draw up environmental marketing strategy § Draw up green purchasing strategy Board of Directors Corporate Citizenship Committee Green Product SK Telecom Green ICT Committee CEO MNO CIC C&I CIC § Greenify existing products and services § Uncover new business Chairman (GMS President) Green Culture GMS CIC Green Process Green Product ※ Created CSR Team which is dedicated to environmental management (Jan, 2009) 5
III. Key Tasks 1. Summary Green ICT Green Technology Green Network Eco-friendly wireless sites -17, 000(2007)→ 30, 000(2008) Adopt natural A/C units -Cut electricity use by more than 50% [GHG reduction(t. CO 2)] 9, 506 6, 937 3, 475 2005 Energy saving campaign(2008~) -Reduce use of disposable Phone recovery/recycling Unit: 1, 000 units 1, 264 2006 1, 828 2, 500 items, air conditioning -Install energy-efficient facilities 676 2007 2008 Unit: 1, 000 persons 2007 Green Office 2009(E) Expand video conferencing Expand e-billing 3, 011 2006 Green Marketing 2008 Manage electromagnetic waves from base stations 2, 800 2006 3, 900 2007 5, 560 2008 8, 000 -Korea 56, overseas 3 sites -Replace biz trips 2009(E) Eco-friendly LED lighting -Measurements -Replace lights at 2, 000 stores(2008) : 47(2006)→ 1, 625 times (2008) -Support related studies(2000~2011) -Currently replacing add. signs 6 Smart Grid business -Participate in Jeju Smart Grid Pilit Plant(2009) -Develop convergence services for Smart Place & Smart Transportation sectors u-City project -Currently developing efficient city management platform for energy, environment, and transportation Eco lifestyle -ITS(Intelligent Transport Systems) minimizes travel time and distance
III. Key Tasks 2. Smart Grid should have far-reaching effects on infrastructure industries (eg, electricity, telecom) and consumer industries (eg, home electronics, construction). SK Telecom is pursuing Smart Grid pilot programs utilizing telecom network resources and preparing for pilot cities. Smart Grid PHEV 1) Management Smart Electricity Apply IT to grid for lowpriced consumption Smart Renewable : transfer remaining energy to other areas Phase Energy reduction service via building electricity load management and price info provision. Prepare for pilot program ( ~’ 09) Key Activity § Secure R&C for participation in pilot plant - Partnership, technology, service development Direction Secure pilot plant solutions like M 2 M 2), AMI 3) 1) Smart Home Smart Building PHEV : Plug-in Hybrid Electric Vehicle 2) Smart meter checks fares in real time and allow user to select ideal fare program to meet consumption pattern Take part in Phase 1 pilot program ( ~’ 11) Link PHEV and charging infra to provide efficient charging/discharging & telematics link/control Take part in Phase 2 pilot program ( ~’ 13) § Participation in pilot plant - Solution sourcing, technology development, Smart Grid complex construction, technology verification interoperability check § Secure R&C for participation to prepare for possible expansion of pilot cities by the govt. Build complex infrastructure, build exhibition hall, strengthen partnership Upgrade M 2 M, AMI technology, upgrade Smart Place technology M 2 M : Machine to Machine 3)AMI 7 : Advanced Metering Infrastructure
III. Key Tasks 3. u-City SK Smart City(u-Eco City) offers a differentiated service package and infrastructure platform depending on the urban theme to deliver value to residents, the public, and industrial sectors. SK Smart City (u-Eco City) Efficient city mgt. (for public) Build a platform for efficient urban infrastructure and integrated urban management Higher quality of life (for residents) Good work environment (for industries) Offer services that enhance quality of life for urban residents Provide infrastructure and services to support industries in order to ensure city’s selfsufficiency Sustainable City pursuing sustainable competitiveness (address urban issues such as quality of life, environment) SK u-City Architecture Value Proposition City Agenda Service Package Service § Differentiated green service package depending on urban theme (eg. IIBMS, u. RMS, Smart Display, Marketplace, Home Automation) Package § Infrastructure control system for seamless urban service by analyzing data compiled via infrastructure and using the data in decision-making § Smart Infra Green-IT Solution differentiated by infrastructure domain (or integrated) - Urban Utility Center: Model for integrated control of all utilities that facilitates optimal energy usage City Platform Infra-IT Solution (World’s first solution for realizing “Energy Efficiency”+”Eco-friendly” +”Cost-Down”) Physical Infrastructure 8
III. Key Tasks 4. ITS Provide real-time traffic info and navigation service which reflects current traffic situation to minimize travel distance of customer vehicles. Induce use of public transportation by providing related info on public transportation. Intelligent Transport System Real-time traffic info Provide traffic info by region/sector -Nationwide expressways, expressways in major cities, national highways, main roads in major cities -Plans to gather and provide traffic info for a wider regional scope [Real time traffic info scope] Up to ’ 07 ‘ 08 Ideal Shorter driving distance Public transport info Estimated carbon reduction from IT-based navigation in Korea for ’ 08: 458, 000 t. CO 2 - 27. 8% of 16 million cars have navigation systems - Increase in average speed due to system: 3. 5 km/h - Increase in energy efficiency: 2. 7% Road guidance reflecting traffic situation - No. of SK Telecom’s ITS users as of Sep. ’ 09 : 1. 71 million - Estimated annual CO 2 reduction: 176, 000 t. CO 2 2, 420 km 4, 873 km (Source: National Information Society Agency) 6, 300 km (Total road length is 104, 236 km) 9 Info on public transport means like city bus, subways and railroads - Details such as distance, timetable, fees, transfers
IV. Future Plans SK Telecom’s Mid/Long-Term Roadmap for Green ICT Phase Ⅰ (~ 2010) Build Green Biz Foundation Description Build green mgt. strategy/system • Unearth new biz opportunities through partnerships in other industries • Launch Green ICT Committee(May 22, 2009) • Set up eco-mgt system & data mgt. system - 10 strategic IT convergence industries like autos, shipbuilding, energy, aviations, defense, robot, medicine etc • Build foundation to respond to energy/climate change issues • Form & operate eco-training program Phase Ⅱ (~2012) Pursue Operational Excellence Phase Ⅲ (2013~ ) Systematic green mgt. operations • Improve quality of life through ICT • Set up green performance evaluation system - Transportation, public administration, finance, education, culture, etc • Greenify purchases & supply chain • Improve operational efficiency Secure global leader capabilities Secure • Develop/operate differentiated ecoprograms Green Biz Leadership - Introduce efficient operations to Internet Data Center - Adopt Thin Client - Apply new regenerative energy etc • Secure leadership in responding to energy/climate change 10
Thank you 11
Скачать презентацию SK Telecom s Green ICT Business September 2009 Myung
ffe5f2779f1cfad2be2bfdafbcbfc3b4.ppt