SIP Progress Report IPCC Comp Tel Conference Anaheim

SIP Progress Report IPCC Comp. Tel Conference Anaheim, Feb. 2004 Manuel Vexler SIP Forum Chair SP-WG www. sipforum. org Service Providers Working Group

Where to find SIP? 146 M SIP/Win. XP PCs in 2003 147 K FWD users 180 countries SIP IM, Web phones, Multimedia Applications Interconnect 130+K residential lines Vonage, 8 x 8, i 2 Tel, Volo IP PBX and IP Centrex. Service Providers Working Group Voice over LAN / Broadband Cable Telephony 2

e vic rs id e ov Pr Dedicated Transport and Signalling Se r A p ou Gr es ng ki or W N w ou ith t s es 3 o s pp sio n e W en eg lica n d stab o ey otiat tion escr lish rks U on f io a ip m se i n gn tio en ep s ts l W g • n o e t T Int eb of uara stic : pr : lo C le o nt : m ov cat bm inst egra Hy u id e ee • a C E pac ant tes per si s es s u m b t in te n s a a In • te ge con ers de Us sy and ess row xt g ro s n f pe ed to d s age sin for S • b im Fixed Telephonype are ect irs m I ev s g, nd y N P rab ge ivi t an e a ch ew en IP- elo ple • d ma t ty ili vi il, U an ap t o Tel p a pr ty ner se ge pl n e o deo vo f ic s s ica th pho d d to co ice U ny ep co R to n tio e u Ls l s nfer ns nd (IP loy Cellular call et to w a ta en s, p ck ci re a or nd erl T), ng s yi dd k s ca in e ng bl en re fr rv ce ss IP e a as ic , S nd tr es uc d ne IP 3 re tu Enterprise PBX e G t w so re live wo rk ire re ur d l c B P SI Building Blocks for IP-Telephony Customized Services Content Internet Applications Servers IP Network IP Access SIP Clients

SIP is much more than IP-Telephony Media convergence Phones and Soft Phones IP-Telephony Fixed Line IP PBX and IP Centrex Conferencing Call Centers / ACD Cable Telephony 3 G Wireless SMS Videoconferencing Instant Messaging Presence Video delivery Web integration Business Processes … Content Internet Applications Servers SIP IP Network IP Access SIP Clients Service Providers Working Group 4

SIP vs. H. 323 SIP v 2 H. 323 v 5 Philosophy Designed for IP and Internet. Open session between two points following the Web (URL) Designed for LAN multimedia. Detailed specs include physical layer (CODECs) New Services Extensions to SIP can be negotiated during session. 2+ years to deploy a new service; first requires ITU to ratify new version Can mix media during session. Include Presence management Cannot mix media in same session. No Presence management Network failures handled by application Network failures handled inside the H. 323 protocol Multimedia Handling Failure Handling Service Providers Working Group Standard gaining market share (replaced H. 323 at Broad support – legacy 5 protocol. Last major

SIP Benefits: Services Delivery Media independence (similar to HTTP and SMTP) Rapid service deployment (separation from transport) Integration of IT and telecom Built-in mobility Broadly accepted standard 20 SIP related protocols over 100 drafts for voice over IP , packet Cable, 3 G wireless, Short Messages, security Service Providers Working Group 6

Cumulative Savings SIP Benefits: Value Creation Service Providers Working Group 7 Months

Business Process Integration Service Providers Working Group 8

Service Providers Working Group 9

Example: Broadband installation Reduced time and cost Smart dispatch One visit Automated back and front office update Generate additional revenues Leverage on customer visit to sell additional features and offer promotions Service Providers Working Group 10

Service Providers Working Group 11

Disruptive Technologies Successful, well-run, well established companies loose markets, when they fail to differentiate between sustaining and disruptive technologies. Sustaining technologies improve established products. They are usually developed by companies holding a leadership position in their industries. Disruptive technologies start with features that a few fringe customers value. Products are typically cheaper, simpler, smaller, better performing, and more convenient to use. Service Providers Working Group 12

Sustaining Technology IPT gains market share (Millions) 18 16 14 12 10 8 6 4 2 0 Total Phone System IP Telephony 2002 2003 2004 2005 2006 Yankee Group, 2003 Service Providers Working Group 13

Sustaining Technology IPT with broadband Bundled services to fight broadband churn IPT is used as customer “loyalty reward” IPT is ready for bundling with broadband Internet Service Providers Working Group 14

Disruptive Technology Media Convergence 1, 200 1, 000 (Millions) 800 Fixed 600 SIP 400 Mobile Internet 200 0 1996 1998 Internet 2000 2002 2004 IPT 2006 SIP delivers converged services Service Providers Working Group 15

Disruptive Technology Geographical independence In Delhi, Iowa (512) 233 -4567 In Montreal (512) 233 -4567 In Rome (512) 233 -4567 In Mexico City (512) 233 -4567 In Austin (512) 233 -4567 In Rio (512) 233 -4567 In Delhi, India (512) 233 -4567 In Cape town (512) 233 -4567 A local call anywhere in the world Service Providers Working Group 16

SIP is on the roll SIP changes the way services are delivered – wireline to cable – cellular to Wi-Fi – soft phones to Instant Messages Solid business cases SIP • CAPEX, OPEX savings • productivity savings • integration with business processes A great set of standards to work with interoperability end point to end, and network to network comprehensive 20 SIP related protocols and 100+ drafts simplicity modern software embraced by OEMs and ASPs Service Providers Working Group 17

SIP Forum 41 Full Member Companies, over 1200 members Interoperability –SIPit –SIMPLEt –Certification Working Group SIP Marketing –Tradeshow –Speakers participation bureau –Whitepapers and Website Service Providers Supports the entire community including wireline, wireless, cable operators, and ISPs Service Providers Working Group Defines SIP and convergence needs for all Service Providers 18

SIP Forum Service Providers Working Group We are developing SP specific requirements Proposed practices for interconnecting SIP providers SIP Services for revenue generation We have 30+ members (sample list) ATT, BT, Cingular, France Telecom, KDDI, MCI, Pulver and Savvis We need your input It is your choice to communicate what your business needs… …but if you don’t do it, we may miss customer features to suit you You can join as an individual for free, even if your company isn’t member of the SIP Forum We frugal on time and focused on results Bi-weekly conference calls of 1 – 1. 5 hours Our two editors helped by a core group are progressing rapidly Participation is strictly on volunteer basis Service Providers Working Group 19