SIM Chapter Leader’s Meeting October 3, 2010 North Tower - M 1/Dogwood A 8: 00 AM
Chapter Leader’s Meeting Agenda Time Item Facilitator 8: 00 AM Breakfast 8: 30 AM Welcome to Chapter Leaders Meeting Pat Coffey 8: 45 AM Summit Reports Wendell Jones 10: 15 AM Management Council Reports Wendell Jones 10: 45 AM State of the Society Wendell Jones 11: 00 AM Service Catalog Development Jim Murphy/Wendell Jones 11: 15 AM Chapter Leaders Open Forum Kristin Valters Rick Pride Eric Gorham 11: 50 AM Closing Remarks Pat Coffey 3 October 2010 SIM Chapter Leader’s Meeting Page 2
Summit Initiatives and Management Council Programs Summit Initiative Reports • • Members in Transition Social Media Partners Program Knowledge Management Jana Markowitz Kevin More Sanjog Aul Walt Weir/Jim Murphy Management Council Reports • • Membership and New Chapters SIMposium Updates RLF APC Marketing Academic Affairs Finance, Operations and SIMnet 3 October 2010 SIM Chapter Leader’s Meeting Pat Randall Karl Wachs Kevin Ryan Madeline Weiss Judy Artche-Carr Mary Sumner Jim Murphy Page 3
Welcome to the SIM Chapter Leader’s Meeting SIMposium 2010 Pat Coffey
SIM Strategic Direction To be recognized as the community most preferred by IT leaders for delivering vital knowledge that creates business value & enables personal development. Vision Value Proposition Professional Advocacy Improve the public image of our industry by advocating for the CIO professional Key Strategies Knowledge Sharing Personal Development To provide the preferred environment for facilitating a culture of giving and receiving rich intellectual capital To provide vehicles where IT leaders can build networks to learn more about themselves, develop new skills/capabilities, test/practice these new skills in a safe environment, and promote their career to achieve higher satisfaction • Structure and provide focused networking and knowledge-sharing opportunities for IT leaders. • Develop and deliver actionable executive-level information on IT and its use to drive business value. • Be an active advocate for IT issues critical to sustaining a vigorous information technology profession that can meet business demands. • Deliver the premier capabilities and services for the personal development and support of IT leaders. 3 October 2010 SIM Chapter Leader’s Meeting Page 5
SIM 2010 Goals • Improve Chapter Services and Support • Stabilize Finances and Operations • Implement New Organizational Structure 3 October 2010 SIM Chapter Leader’s Meeting Page 6
2010 Accomplishments • Hosted 2010 Chapter Summit • Membership and chapter growth • Examined operations to ensure SIM’s solid financial foundation • Strong year for SIM Programs APC and RLF • Launched new SIMnet web platform • Completed implementation of new governance model 3 October 2010 SIM Chapter Leader’s Meeting Page 7
Most importantly…THANK YOU! 3 October 2010 SIM Chapter Leader’s Meeting Page 8
Summit Initiatives Reports • • Members in Transition Social Media Partners Program Knowledge Management Jana Markowitz Kevin More Sanjog Aul Jim Murphy for Walt Weir
Members in Transition (MIT) Initiative Susan Caldwell
MIT Team and Process • Objective: To effectively address the needs of members-intransition locally, regionally and nationally. • Leaders from all over the country volunteered to share their chapter programs, including: – – – Stacey Alexander, Denver -- Jeff Skulsky, NJ Susan Caldwell, Memphis -- Mario Stassi, NJ Susan Goss, Seattle -- Michael Szot, NJ Jana Markowitz, Memphis -- Joe Tait, Philadelphia Marsha Williams, Denver • The team conducted conference calls, shared information, established goals, and scheduled deliverables. 3 October 2010 SIM Chapter Leader’s Meeting Page 11
Summary of Current Programs • Several Northeastern chapters established a program to assist members through Yahoo Groups, weekly moderated conference calls and webinars. • The Memphis chapter provided individual coaching and instructor-led training in a series of classes with “homework” and follow-up sessions • Denver recruited new members – offering networking and job-leads as an incentive to join SIM. 3 October 2010 SIM Chapter Leader’s Meeting Page 12
MIT Deliverables • The national “MIT program in a box” consists of: – A Power. Point overview showing “how to” and providing optional program elements – A Word document explaining “how to” – A PDF with references – websites, books, search firms and SIM members who are Recruiters to help the member in transition 3 October 2010 SIM Chapter Leader’s Meeting Page 13
MIT Next Steps • In the next phase the team plans to: – Share the Northeast’s conference calls and Yahoo Groups across all chapters with rotating responsibility for moderating – Offer training not available in some chapters to all SIM members (e. g. , training on body language, behavioral interviewing and other topics helpful to job seekers) – Expand maintain reference materials so that every member can have access 3 October 2010 SIM Chapter Leader’s Meeting Page 14
Social Media Initiative Kevin More
Summit Update – Social Media Background and Progress 16 • Leverage Social Media for the promotion of SIM programs and provide value to our membership • Social Media Team Established 6/2010 Kevin More, Boston / Peter Vogel, Dallas Fort-Worth Co-Leads) 14 Team Members • Closely aligned with Marketing Team (playbooks, collaboration opportunities, redundancies etc. ) • Marketing Team (External) v. Social Media Team (Internal) • Benchmark SIM Social Media initiatives (completed 9/2010) • Social Media Survey and Analysis (completed 9/2010) • Next Team Meeting - Face to Face at SIMposium 3 October 2010 SIM Chapter Leader’s Meeting Page 16
Social Network Survey Response • Survey sent to 3, 253 members on July 6, 2010 • 475 responses from chapters including: Alabama Arizona Atlanta Boston Capital Area Central California Central Connecticut Central Florida Charlotte Region Chicago Colorado Dallas/Fort Worth Detroit Fairfield/Westchester Houston Indianapolis Member at Large Memphis Minnesota New Jersey New York Metro Northeast Ohio Philadelphia Portland Research Triangle Park San Francisco Bay Area Seattle South Florida Southern California St. Louis Wisconsin 3 October 2010 SIM Chapter Leader’s Meeting Page 17 17
What do you find is the most significant barrier to using social media technologies? 0. 8% 10. 1% 19. 8% Limited Value No Value 0. 6% Privacy Concerns 31. 2% Too Time Consuming No Answer 37. 5% Steep Learning Curve OBSERVATIONS • Privacy, Time Consumed, and overall Limited Value are the primary reasons SIM members are not more aggressive in adopting social media. TAKEAWAYS • SIM social media strategy should be clear on specific value provided. • SIM social media strategy should be conservative in securing information identifiable to a particular SIM member. • “Push” technology should be investigated to minimize time spent by members to realize value provided. 3 October 2010 SIM Chapter Leader’s Meeting Page 18 18
Does your employer have a Social Media policy that blocks Internet access to certain Social Media sites? 12. 4% 5. 9% 37. 1% Yes No No Answer No Policy 44. 6% OBSERVATIONS • Approx 37% of SIM member companies block social media platforms. • Approx 45% do not block social media platforms. • Approx 12% do not have a policy but are likely to in the future. This will increase the number of SIM member companies that block social media. TAKEAWAYS • If we are to communicate with SIM members during working hours, both traditional and social media strategies will need be implemented. 3 October 2010 SIM Chapter Leader’s Meeting Page 19
Takeaway Summary • A meaningful number of SIM members could benefit from SIM leveraging social networks. • There also a meaningful number of SIM members who are still better served using traditional communication methods (unless they are willing to change their behavior) • Linked. In should be our initial focus for leveraging social networks for SIM. • Facebook and Twitter should also be explored as increased adoption is likely. • Facilitating networking among SIM members is the highest-impact current opportunity. • Other benefits should also be considered as approx 30% of SIM members are also using social media for other reasons. • SIM social media strategy should be clear on specific value provided. • SIM social media strategy should be conservative in securing information identifiable to a particular SIM member. 3 October 2010 SIM Chapter Leader’s Meeting Page 20
Recommendations • Document a value-proposition statement to clarify Social Media goals. • Should be integrated with existing Marketing goals. • Should supplement existing Marketing goals. • Does not replace existing non-Social Media activity such as newsletters, e-mail blasts, etc… • Create multi-tier implementation approach starting with Linked. In and Facebook to support the value proposition • • • Let’s go where the users already are, and let’s not re-invent the wheel. Most users are already on one of these two platforms. Both platforms offer some types of security. Both platforms offer push of information to users. Both platforms offer strong networking capability. 3 October 2010 SIM Chapter Leader’s Meeting Page 21
Recommendations • Begin exploring Twitter and BLOGs for early adopters from SIM membership. • Create “playbook” for use by Local SIM Chapters in implementing Social Media Strategies that align and benefit from SIM National activities. • Be clear at all times about how security of information/membership will be maintained. • Leverage/Integrate Your. Membership platform wherever possible. 3 October 2010 SIM Chapter Leader’s Meeting Page 22
Next Steps for 2010 • Continue to Grow SIM – Connect Linked. In Group • Continue to evaluate existing yourmembership. com capabilities/gaps and website content - maximize platform • Oct - Draft organizational strategy and value proposition statement to include privacy/security, alignment with marketing activities, coordination of all SM tools and on-line initiatives • Oct - Communicate Survey Results to SIM Membership (vehicle TBD) • Dec - Create “playbook” for use by Local SIM Chapters in implementing Social Media Strategies that align and benefit from SIM National activities. 3 October 2010 SIM Chapter Leader’s Meeting Page 23 23
Partners Program Redesign Sanjog Aul
Partner Program Summit Update 25 Partner Program • Strategy to revamp partner program as follows: – Complete feedback collection from Existing/Prospective Partners regarding current and desired program makeup. Target date: September 30, 2010 – Complete feedback collection from SIM Chapter Leaders regarding current and desired program makeup referring current/prospective partner feedback. Target Date: October 15, 2010 – Present draft of the new Program – October 31, 2010 – Rollout final program post board approval – Nov 15, 2010 3 October 2010 SIM Chapter Leader’s Meeting Page 25
Knowledge Management Initiative Jim Murphy for Walt Weir
Knowledge Management Vision The most important and powerful assets of the SIM organization are the – Wisdom, experience and practical knowledge of SIM members. Our vision is to develop the Knowledge Management component of the SIMnet environment and website into both: • A value-added benefit for SIM members with a store of information about topics important to our chapters and members, and • A revenue-generating tool 3 October 2010 SIM Chapter Leader’s Meeting Page 27
Knowledge Management Vision We are planning to build a Knowledge Management capability into SIMnet to store information about various topics and points of view important to our chapters and members. For example: • Speakers Bureau • Vendor partnerships that SIM has – A listing of successful presenters and their in place topics with grades from SIM members – A checklist of things to do when inviting a speaker • SIM consultants – A listing of those members that would be willing to provide consulting services and also their area of expertise • Major SIM initiatives – A listing of what those initiatives are and who is leading them? • SIM research activities – Listing of what those research activities are and who is leading them? 3 October 2010 – How to develop vendor relationships – Identification of potential discounts – inside vendor news • SIM members in the news – Listing of SIM members with specific skills or areas of interest that are willing to share their knowledge with other members – Members that are willing to consult • Latest technical trends • SIM Best Practices for solving common problems SIM Chapter Leader’s Meeting Page 28
To move KM forward Next Steps: • Continued development of the overall SIMnet policy in this area – What is considered allowable content on the site? – Who in SIM can submit what to the site? – What is the process chapters and members will use to submit information to be placed on the site? – Determine appropriate policy / guidelines for dealing with intellectual property rights, security etc. . – Site design and technical structure – Determining necessary budget for web development services • Web Designer for making the necessary changes • Web development – actual coding • Server technology – performance, any server-side scripting and any potential database issues associated with expanding the site 3 October 2010 SIM Chapter Leader’s Meeting Page 29
To move KM forward Next Steps (continued): • Assuming interest and willingness to participate – Develop the budget to begin website design and development. – Work with the Management Council and SIM Chapters to make sure we are inclusive and addressing the right issues to build correctly – Knowledge Management team would continue to assist in the development of the design and further actions. 3 October 2010 SIM Chapter Leader’s Meeting Page 30
Knowledge Management Team Contributors KM team contributors: • • Walt Weir, Chair, wweir@nebraska. edu Jim Murphy, jimmurphy@me. com Sanjog Aul, saul@ciotalkradio. com Dick Vandenberg, dick. vandenberg@cioservicesgroup. com Dennis Daniel, dsquare@nc. rr. com Ed Trainor, Traino. H@amtrak. com Stacey Alexander, Stacey. alexander 32@gmail. com; Tim Crawford, tim. crawford@me. com 3 October 2010 SIM Chapter Leader’s Meeting Page 31
State of the Society Wendell Jones
State of the Society— 2010 Results SIM on track to achieve 2010 goals. Financial results for 2010 better than anticipated New SIM organizational structure working. Integration across programs is better. Summit teams showing creativity and making progress. New SIMposium company looks promising to take the event to new levels of excellence. • Greater understanding of what Smith Bucklin does for SIM, how they do it, how we are charged, and what we can do to improve performance and cost. • • • 3 October 2010 SIM Chapter Leader’s Meeting Page 33
State of the Society— 2010 Remaining Challenges Before the end of 2010, we need to: Implement a performance-based model with Smith Bucklin. Re-compete Smith Bucklin contract or negotiate contract with new provider. Increase comfort level of SIMnet (Your Membership) users. Increase membership retention and new memberships. Design a viable Partner program attractive to the companies and the chapters. • Implement and facilitate use of KM, SM, MIT and other capabilities developed by Summit teams. • Launch 2011 SIMposium planning, publicity and teams. • Develop 2011 strategy, goals and budget • • • 3 October 2010 SIM Chapter Leader’s Meeting Page 34
Management Council Reports • • Membership and New Chapters Pat Randall SIMposium Updates Karl Wachs RLF Kevin Ryan APC Madeline Weiss Marketing Judy Arteche-Carr Academic Affairs Mary Sumner Finance, Operations and SIMnet Jim Murphy
Membership and New Chapters Pat Randall
Current Membership • • • 3, 140 members; 79 members joined/renewed in August 7% off from same time last year 88% of 2009 year-end membership total National Membership Campaign started September 29 th Membership Campaign expected to increase membership. 3 October 2010 SIM Chapter Leader’s Meeting Page 37
Membership Leaders • 10 Chapters have exceeded or matched their 2009 End of Year totals, as of mid-September: Detroit Portland Indianapolis Central California Philadelphia Northeast Ohio Atlanta Arizona Minnesota Seattle • Atlanta moving from Medium to Large Chapter • Central California leads with percentage of growth at 65% 3 October 2010 SIM Chapter Leader’s Meeting Page 38
New Chapter Growth Initiatives • Two new Chapters added in 2010: Charlotte and Nashville • New Chapters in various stages of startup: Tampa Las Vegas San Antonio Kansas City Jacksonville, FL Pittsburgh Shanghai Singapore 3 October 2010 SIM Chapter Leader’s Meeting Page 39
Summit Initiatives – Membership • Create a Value Proposition • Create a Membership On-boarding and Orientation Template 3 October 2010 SIM Chapter Leader’s Meeting Page 40
SIMposium Update Karl Wachs
SIMposium 2010 at a Glance • Revenue almost back to normal • Only ~7% of SIM membership participating; not much different from previous years 3 October 2010 SIM Chapter Leader’s Meeting Page 42
SIMposium 2011 - Where we are today • First class venue • Low cost • 13 months to go • On track for successful event 3 October 2010 SIM Chapter Leader’s Meeting Page 43
Next Steps for SIMposium 44 • Project is tracking • Must complete the team • Continue interaction with sponsors to secure 2011 sponsorship • Balance sponsor interest with “from IT for IT” 3 October 2010 SIM Chapter Leader’s Meeting Page 44
RLF Update Kevin Ryan
RLF Update • Exceeding attendance goals. • On track for exceeding budgeted margin goal and SIM contribution. • Tracking closely to budget in all forums • Meeting all key program goals. • Efforts are underway to develop new Forums in SE. • Sales underway for 2011: – 10 enrollments received by 9/24/2010 – A smaller CIGNA In-house RLF is positive at this time – Potential of 2 other In-RLF being explored 3 October 2010 SIM Chapter Leader’s Meeting Page 46
APC Madeline Weiss
Advanced Practices Council • APC Creates Value for its Members by: – Delivering relevant expertise to improve the current and future performance of CIOs – Enabling CIOs to interact with other CIOs in a secure and trusting environment 3 October 2010 SIM Chapter Leader’s Meeting Page 48
Advanced Practices Council • Key Accomplishments in 2010 – Will meet or exceed membership goal – Continue to receive excellent feedback from APC members and guests for our research and program – Conducted two webinars (Saa. S and social media) for potential APC members – Made several APC reports available to SIM members (Energy Informatics, How Do CIOs Measure and Communicate IT Performance? ) – Set up online store to sell APC reports to non-SIM members – Made presentations at SIM chapter meetings and CIO Forums – Continued APC Forum column in MISQE 3 October 2010 SIM Chapter Leader’s Meeting Page 49
Advanced Practices Council • APC Future Directions – Continue to sponsor leading-edge research and exceed member expectations – Build working collaborations with other institutions and programs (IMD, Singapore institute, The Center for CIO Leadership) to increase the value APC members derive from their membership – Continue to hold webinars and give talks to spread the word about the value of APC membership and share the content 3 October 2010 SIM Chapter Leader’s Meeting Page 50
Advanced Practices Council • Key Challenges and Opportunities – Gaining new members in tight economy (limited funds for marketing and PR; flat or shrinking CIO budgets) – Developing partnerships through which we can broaden our reach to potential members 3 October 2010 SIM Chapter Leader’s Meeting Page 51
Marketing Judy Arteche-Carr
Marketing Summit Update Marketing • Marketing Playbooks – Implemented a wiki site for playbooks http: //simi-playbooks. wikispaces. com with initial content on marketing RLF, transitioning the chapter marketing role to new leaders, and gaining recognition for philanthropic activities. Communicated via SIM News Extra Sept issue. – Marketing Resources page available on the all members page on the Web site. Includes email marketing tips, customizable Chapter templates, newsletter samples, and much more. – Team: Mark Hoekstra (Minnesota), Ed Galloway (RTC)/ Members: Jim Tosone (NY), Kevin More & Michael Brooks (Boston), Bob Boshka (Fairfield Westchester). New members are welcome. • SIM Brand – PR/publicity: SIM has been mentioned in the media 26 times this year; expecting an additional 15 releases for the 3 rd Qtr. All media hits are posted on SIMnet under SIM in the News. Topics include APC Energy Informatics report, RLF and RLF book list, 2009 IT Trend Survey results, SIM Working Groups, and SIM Chapters. – Developed and sent out the Brand Audit Survey; approx 450 responses; will be presented in Atlanta. – Team: Judy Arteche-Carr NY)/ Members: Kevin Sauer (Arizona), John Pierce (Portland), Peter Shay (FW). Includes input from Core Marketing Committee and Chapter Marketing Leaders. • Next Steps – Target to complete playbooks: Wikipedia/Social Media, Linked. In, Events - by Dec 2010 – Present and publish Brand Audit Survey. Results will be used to define strategy and implementation – to be discussed at the Nov 18 th Marketing Call. – Next marketing Call: Sept 28 th; Face to face meeting @SIMposium, Atlanta on Oct 4 th, 3 -4 pm Pecan Room 3 October 2010 SIM Chapter Leader’s Meeting Page 53
Marketing Highlights – 2 H 2010 Marketing • Other 3 rd Qtr Highlights – Excellent marketing support from a new Smith Bucklin team: Marcie Valero and Ande Leslie – Distributed 2 issues of SIM News Extra and one issue of SIM News – Initiated marketing alliance talks with CIOzone. com, Outsourcing Institute, and CSC and CIO Center for Leadership. – Worked with SIM Marketing, Tech Image, PEM and Atlanta President on PR/Publicity for SIM and SIMposium resulting in at least 10 media hits and additional press live coverage at SIMposium – Finalized press kits for SIMposium • 4 th Quarter Plans – SIMposium Activity: Marketing Committee Face to face meeting @SIMposium, Atlanta on Oct 4 th, 3 -4 pm Pecan Room – Last Marketing Call in Nov to discuss 2011 Plans and Budgets, Playbooks and Branding; Teams and Committees roles and responsibilities and succession planning. – Finalize marketing alliance/partner talks 3 October 2010 SIM Chapter Leader’s Meeting Page 54
Academic Affairs Mary Sumner
Academic Program Update • SIM Academic Workshop: December 11, 2010 at ICIS 2010 in St. Louis – Topic: New Leadership Roles for a Digital World – Program Chairs: Omar El Sawy, USC, Elena Karahana, University of Georgia, Varun Grover, Clemson – Location: Hyatt Regency St. Louis at the Arch – CIO program at ICIS 2010: http: //icis 2010. aisnet. org • SIMposium: Presenting MISQE Research: “Leveraging Collaboration Technologies to Build a Knowledge-Sharing Culture at HP Analytics, ” Rohit Nishant and Sameer Agarwal • SIM Academic Virtual Team: Identifying SIM initiatives and partnerships which will increase academic participation in SIM • MISQE: Improving the relevance of research contributing to practice • Increasing the # of SIM academic institutional members • SIM Annual Survey—re-inventing the survey to generate research opportunities 3 October 2010 SIM Chapter Leader’s Meeting Page 56
Finance, Operations and SIMnet Jim Murphy
YTD Financial Update Numbers in $000 s Current Month Description Year-to-Date Actual Budget Variance Budget (71) (95) 24 632 490 142 201 0 0 0 0 (2) 15 (17) 49 105 (56) 84 (10) (11) 1 360 296 64 122 (83) (91) 8 1, 041 891 150 407 SIM DIRECT CHAPTER/MEMBER SUPPORT (11) (27) 16 245 214 31 73 SIM INDIRECT CHAPTER/MEMBER SUPPORT (20) (32) 12 (112) (129) 17 (169) (8) (14) 6 (154) (185) 31 (278) (122) (164) 42 1, 020 791 229 33 2 1 1 3 2 1 4 (7) 0 (7) 5 0 Total Investments (5) 1 (6) 8 2 6 4 Total Contribution (Deficit) (127) (163) 36 1, 028 793 235 37 Net Operating Contribution (Deficit): 2010 LDI 2010 SIMPOSIUM PARTNER PROGRAM ADV PRACTICES COUNCIL SUBTOTAL SIM TRANSITION Total Operating Contribution (Deficit) Non-Operating: Interest Income/(Fees) Unrealized/Realized Gain/(Loss) 3 October 2010 SIM Chapter Leader’s Meeting Page 58
YE Forecast Summary Annual Budget Description Revenue: SIM - Revenue YE Forecast Var - $ Var - % 2, 472, 073 -1% 12, 000 0 0% 2, 484, 073 Total Revenue (21, 799) 12, 000 990 - INVESTMENTS - Revenue 2, 450, 274 2, 462, 274 (21, 799) -1% Expenses: SIM - Expenses 2, 161, 681 2, 079, 643 (82, 038) -4% 8, 000 0 0% 277, 952 273, 597 (4, 355) -2% Total Expenses 2, 447, 633 2, 361, 240 (86, 393) -4% Net Income (Loss) 36, 440 101, 034 64, 594 177% 990 - INVESTMENTS - Expenses 999 - TRANSITION - Expenses 3 October 2010 SIM Chapter Leader’s Meeting Page 59
Operations and Finance • Operations and Finance – Moving toward performance-based Service Delivery and away from Staff resource allocation model • Requires cultural change for both SIM and Smith. Bucklin • Requires more discipline and control – Capturing current Service Descriptions and Service Expectations – Tracking all Service Requests for SIM Chapters, Members, and Leaders • • Reviewed weekly to ensure service expectations are met Identifies developing trends Captures level of effort to meet demand Escalation process to ensure timely resolution – Evaluating resource use as part of budget review and evaluation 3 October 2010 SIM Chapter Leader’s Meeting Page 60
SIMnet - Training / Service Requests / Idea Submission Issue Action • Chapters need to be confident and knowledgeable in the use of SIMnet. org to support Chapter functions, activities, and events. • More SIMnet training opportunities required, especially for new chapter board members • Additional training is being provided on request, and twice monthly for the next six months • SIMnet Training “Show Me” sessions will be available after the Chapter Leaders Meeting on Sunday and at the SIM Information Booth Monday • Currently scheduled SIMnet training dates and times include the second & fourth Wednesdays of the month at 10 am and 4 pm respectively – – • We are listening to suggestions for Service Requests and have submitted Ideas to Your. Membership (YM) 3 October 2010 September 22 October 13, 27 November 10, 23 (Tuesday) December 8, 22 • SIMnet operations is providing a guide to address the more common uses by Chapters as a ready reference by new users to SIMnet. org • SIM is allowed to have 5 “Idea” submissions in the queue with Your. Membership at one time. SIM Chapter Leader’s Meeting Page 61
SIM Service Catalog Development Association Partner Evaluation and Selection Jim Murphy and Wendell Jones
What have we accomplished • • 1 year ago the Board heard loud and clear that there was a need to improve price/performance of our association management provider and the need to improve the level of service to our Chapters Since 1 May, following the establishment of a Chief Executive and Management Council, our focus has yielded the following improvements: – – – – – Stringent budget execution resulting in potential end surplus for SIM approaching $200 K Definition of services and service expectations from Chapters and Program Leaders Identification of scope for future services Outsourced SIMnet. org to gain savings and new service capabilities Outsourced Event Management for SIMposium 2011 following competitive RFP process to new Service Provider Required Service Provider to move to a performance-based outcomes model vice traditional FTE model Caused a further Budget refinement for 2011 planning purposes comparable to 2010 We now know with more certainty the elements necessary to successfully compete these Services for next year We have created the basis for completing the Service Catalog which allow Chapters and Programs to understand what the Service is, what to expect, how much it costs, and how to order. 3 October 2010 SIM Chapter Leader’s Meeting Page 63
What we have learned since May 1 st • We learned that we didn’t initially have a complete understanding of the depth and breadth of services provided to SIM by our association management provider • We needed to define services before we could properly develop an RFP • We are following a deliberate competitive outsourcing process, but there are risks, and we are planning to mitigate those potential risks • We continue to confirm and revise our Service Requirements and Expectations as we get feedback from Chapter and Program Leaders • The options, their issues and risks are being addressed with the Board in Executive Session 3 October 2010 SIM Chapter Leader’s Meeting Page 64
What are SIM’s Service Descriptions As part of our preparations for competing our Association Services agreement for 2011, we have drafted Service Descriptions to reflect our ongoing Service Requirements and Service Expectations. • Chapter and Member Support – – • • Membership Administration Chapter Administration Working Group Support Academic Community Support Business Operations Support – Board of Directors/MC Support – Business Operations – mandatory financial reporting, etc. – Marketing & Communications SIM Program Support – – • APC Program Support RLF Program Support Partner Program Support Program Logistics Support SIMnet and Back Office Support Services – SIMnet Business Process Support – SIMnet Applications Management Support – Conferencing These Service Descriptions are still being refined. Together with Service Pricing, they will constitute SIM’s Service Catalogue 3 October 2010 SIM Chapter Leader’s Meeting Page 65
What is SIM’s Service Catalogue • The Service Catalog includes Service Descriptions (Statements-of-Work) that include: – – – Service Name Overall Service Description Summary Service Elements Key Tasks, Roles and Responsibilities for each Service Element Service Expectations • The Service Catalog will describe service delivery and pricing for: – – – Core Chapter Service Support Elective Chapter Services SIM Program Service Support New Program support – self sustaining / elective SIMI infrastructure and required services 3 October 2010 SIM Chapter Leader’s Meeting Page 66
In Summary • In summary, we: – Have identified our Services portfolio – Are changing the model from a resource based model to service based model – Will pay for services utilized and not just for head counts / bodies – Measure and hold them accountable for outcomes, with fee reductions for failures to meet service expectations 3 October 2010 SIM Chapter Leader’s Meeting Page 67
Chapter Leader’s Open Forum Kristin Valters Rick Pride Eric Gorham
Closing Pat Coffey
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