Signage April 07 Udo van Slooten PCT

Signage April 07 Udo van Slooten • PCT Special Applications 10 - february-2006 PCT Special Applications Business Unit Solid State Lighting Project Review Special Application

Content • Led string family solution for channel letters • Affinium Posterbox module solution for box signs 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 2

Philips LED string systems for signage and architectural lighting applications 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 3

Great signs for great brands with Philips Affinium LED string system Combines easy installation with guaranteed brand identity benefits for your customers 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 4

Affinium LED string systems enable… 1. Bright illumination of your sign or logo throughout it’s entire lifetime. 2. Bright and uniform illumination of your advertising signs in your company colours. 3. Reduction of the overall investment over the lifetime of the system. 4. Quality assurance and service. 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 5

Product Information Description: • Complete System are LEDs connected by a flexible wire. These are operated by a 24 volt constant voltage LED power supply. • Gen 1 Medium Power also connected by flexible wires and driven at constant current by a Xitanium. TM LED driver. 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 6

Philips LED string systems how to select between the optimum solutions? Channel letter 0. 1 -0. 5 m Solutions - (Q 1, 2008) 0. 3 -2 m Colors White • Affinium LED string low power маломощный • Affinium LED string low power • LED string gen 1 low power 1 -4 m Colors • LED string gen 1 medium power, on request 10 - february-2006 >3 m - (end 2007) Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application White • LED string gen 1 medium power • Affinium LED string medium power - (end 2007) 7

Philips LED string systems the major installation differences • Affinium LED string compared to generation 1 is: – easier to install; cutting friendly per LED – the length of a string on one driver can be longer • Gen 1 is more cost effective • Medium power versions compared to low power versions give: – between 200 and 300% more light than low power 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 8

Philips LED string systems the different colors R G B C Q 3 ‘ 07 On req. CW WW On req. Affinium LED string, low power Affinium LED string, medium power Q 3 ‘ 07 LED string generation 1, low power LED string generation 1, medium power Philips Lighting BU Solid State Lighting – PCT Special Applications On req. 9

10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 10

Product range Affinium product overview 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 11

Affinium LED String system Power supply (constant voltage) LDD (LED Device Driver) LD (LED Device) Mains Loop through connector for power supply (AWG 18) and / or LED string (AWG 26) Pitch 110 mm Flexible flat cable (4 wires, AWG 26) End terminatio n connector Оконечный разъем 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Total sting length Flexible cutting per LED Device Project Review Special Application 12

Easy installation cutting flexibility 2. Than cutting after every LED Device (LD) is possible 1. Always start with the biggest LED Driver Device (LDD) 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 13

Easy installation enabling fast layouts and installation Flexible wiring Mounting with tape Mounting with clips (blind rivets or screws) Глухие заклепки или винты 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 14

Mounting in channel letters 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 15

Outdoor proof high reliability under all operating conditions • All components in the system are outdoor proof (IP 66) • Operating ambient temperature from -20° to +70°C • Instant starting even at – 20°C • High operating temperatures for sunny circumstances 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 16

LED Power Drivers for Affinium led string 20 W 60 W 100 W Features • Solid copper core isolated wires for easy connection • Slim dimensions Note 10 - february-2006 • Gen 1 is operated by a Xitanium driver (different wattages available) Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 17

Quantities of Led’s per driver 20 W 60 W 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 18

Features and benefits Design-in LED layout creator 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 19

Step 1 Import BMP- or JPG file of LOGO company Fill in the parameters required and start calculation. Input 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 20

Step 2 The calculation is made for the complete sign 10 - february-2006 Output Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 21

Step 3 Select only the “P” (Region 1). Now the calculation of “P” is shown. Select 1 4 1. 0 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Select Project Review Special Application 22

Step 4 Start luminance calculation “P” (region 1). Uniformity is shown 1 4 OUTCOME 1. 0 Select 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 23

The output can be used for the TCO tool TCO data 1 4 1. 0 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 24

Features and benefits Total-cost-of-ownership tool (TCO) 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 25

Replacement NEON by single stroke контур Affinium LED String RED Philips Lighting BU Solid State Lighting – PCT Special Applications 26

Features and benefits Environmental Feature Benefit Energy saving - consumption approx. 4 W/m Energy savings of up to 80% Extremely robust прочный Not leakages or ruptures разрыв possible Can be used in vibrating environments No IR or UV in beam The light does not heat up nor has negative impact on objects Ro. Hs compliant (Lead free) No environment issues 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 27

Way to market : Stakeholders in the demand chain посредники LED supplier Value Added Resellers Small Sign maker Sign consultant Outlet owner Direct accounts Sign consultant end-user chain 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 28

Big project in Sweden 500 bank offices will be installed with 10 - february-2006 Philips LED String. First installations have started early March 2007. Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 29

Philips Affinium LED string system also suitable for architectural applications 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 30

Creating new lighting effects Affinium LED String; perfectly suitable for architectural applications 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 31

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LED’s in signage Existing product/market combination – Channel letters: Philips Affinium LED-string • New product/market combination –Light boxes: LED box module 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 34

Philips Affinium LED poster box module • New LED based solution for box signs • Why? – Perfect images • Uniform & bright light without zebra-effect – Low energy consumption – Easy to install – Less maintenance 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 35

New LED Solution • Very good Uniform light • Instant light due to LED Technology • No Light Pollution (stays within the sign) • Low Energy consumption, 20 W!! • 80 LUX, 25 cd/m 2 (on white area) • Dim’s 0. 7 * 0. 7 meter • Lifetime 50000 hr/50% • “Easy readable light” 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 36

New LED Solution TL solution 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Light pollution with TL Project Review Special Application 37

• NS info panel 12 W, Examples 1 • 100 LUX , 31 cd/m 2 • Dim’s 74 cm x 32 cm 10 - february-2006 • City map, 50 W, 40 Lux, 13 cd/m 2 on White. 170 cm x 120 cm Philips Lighting BU Solid State Lighting – PCT Special Applications • City map 60 W, Dim’s 205 cm x 170 cm, 28 Lux 9 cd/m 2 (on white area) opal acrylics, Project Review Special Application 38

Examples 2 • Abri poster signs 60 W , 40 Lux, 13 cd/m 2 on White, DIM’s 118 cm x 175 cm 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 39

Examples 4 Bill Board 3, 3 m x 2, 4 m, only 100 W!!, 20 Lux 6, 4 cd/m 2 • Complete Uniform • See every detail of the poster. • Even the printer lines, not intended to be seen • Shades and sparkling, intended to be seen. 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 40

Uniform and bright light 135 Cd/m 2 @ 30 W 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 41

Philips LED poster box module Your (brand) image and message reflected in the best way optimal readability while lowering the energy consumption. Product will be launched end of May 07 10 - february-2006 Philips Lighting BU Solid State Lighting – PCT Special Applications Project Review Special Application 42