SHARON FRUIT ISRAELI MARKET 27 June 2007 Elrita

SHARON FRUIT: ISRAELI MARKET 27 June 2007 Elrita Venter

SHARON FRUIT? Trademark – in SA Persimmon – Deciduous fruit (exotic) Bloom : 28 October – 10 November Harvest : April to end May Export: May to August

INDUSTRY IN SOUTH AFRICA • Started in 1997/8 with importation of plant material • Industry model - Grower Association concept (SFOSA) • Plantings – close to 1000 Ha • Dedicated pack house – ARISA, Swellendam

CURRENT EXPORT MARKETS CANADA EUROPE ISRAEL SINGAPORE MALAYSIA THAILAND TAIWAN

ACCESS TO ISRAEL IN 2006 • Request to export initiated in 2002 - Bi-lateral agreement signed in August 2006 INITIAL TERMS • Agreement applies for 2 year trial period • Only one variety applicable • Maximum of 2 containers per importer • Mandatory fumigation • No pre-clearance inspection • Produced in Swellendam/Greyton area • Import permit required

ISRAEL PROGRAM GENERAL REQUIREMENTS PACK HOUSE REGISTRATION • Cold storage facilities (PPECB) ORCHARD REGISTRATION – 30 November (Do. A) • IPM (GAP’s, SOP’s) • Sanitation (GAP’s) • Regulated Pests …….

ISRAEL PROGRAM REGULATED PESTS • Ceratitis rosa : pheromone traps and orchards free for at least 3 months prior to export • Quadraspidiotus perniciosus : orchard free for past 2 growing seasons • Cryptophlebia leucotreta (Thaumatotibia leucotreta) : cold treatment - 0. 55 ºC for 22 days

ISRAEL PROGRAM REGULATED PESTS (Inspection) Aleurocanthus spiniferus Grapholita molesta Ceroplastes destructor Hypocala subsatura Pseudococcus calceolariae Toxoptera citricida Heliothrips sylvanus Paracoccus burnerae Ceroplastes rubens Delottococcus elisabethae

ISRAEL PROGRAM POST HARVEST TREATMENTS • Methyl bromide/ Cold steri • Post Harvest Handling and Storage (Pack house) • Pre Shipping inspections PPECB at Pack house Do. A Phytosanitary Inspections at port (Inspection point)

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