Shaping OUR FUTURE together ACTION PLAN on Kotex

Shaping OUR FUTURE together ACTION PLAN on Kotex Softina Public Sampling Conducted for Kimberly Clark January 2003

CONTENTS Project Description 3 Project Organization 5 Preparation 7 Report 9 Appendixes 10 1. Fieldwork Process 11 2. Recording Form KC Approval 12 13 2

PROJECT DESCRIPTION 1. Technique: F 2 F intercept sampling, giving samples in one way to only target respondent going in or out location. 2. Product: Kotex Softina. 3. Target respondents: 1. Female white collar aged 22 -40. 2. Student girls aged 19 -25 3. Other active women aged 18 -40 4. Number of samples given to each respondent: One sample per target. 3

PROJECT DESCRIPTION 5. Kind of public location, Area and Sample Size: a) § - § b) Kind of public location: Offices Universities/ Colleges/ Night learning centers Entertainment locations Women clubs, cultural houses, water parks, women aesthetic and sport centers, beauty salon, discotheque… Shopping Centers Hypermarkets/ Trade Centers. Supermarkets. (Note: Hypermarkets/ Trade Centers are in top priority of doing sampling). AREA SAMPLE SIZE HA NOI 50, 000 DANANG 11, 000 CANTHO 9, 000 HCMC 90, 000 TOTAL 160, 000 Areas & sample size: 4

PROJECT ORGANIZATION 1. Sample Size for each kind of location: AREA HA NOI DANANG CANTHO SAMPLE SIZE 50, 000 11, 000 90, 000 160, 000 Offices 6, 000 1000 700 17, 000 14, 000 Universities/ Colleges/ Night learning centers 29, 000 6, 000 5, 800 25, 000 65, 800 Entertainment Locations 5, 000 3, 000 2, 500 3, 000 33, 500 Shopping Centers 8, 000 1, 000 25, 000 34, 000 Sampling Location 500 110 900 1, 600 90 HCMC TOTAL Note: In each area, the sample size of each kind above may be shared together. 2. Quality Control: No back-check on Public Sampling The project quality will be controlled at sampling points. 3. Timing: 01 March 2003 – 12 March 2003 5

PROJECT ORGANIZATION 4. Location Frequency: a) Offices: One office / 01 sampling session. b) Schools: One school or center / 01 -03 sampling session. Sampling sessions for classes in the morning, and/or in the afternoon, and/or in the evening. c) At entertainment locations: One location two sampling days or session. Sampling at weekend is preferable. d) At shopping centers: One location / 02 sampling days. Working time: from 10: 00 to 20: 00. 5. Staff & Uniform HANOI DANANG CANTHO HCMC TOTAL STAFF Promoter 36 18 18 40 112 Supervisor 6 3 3 7 19 Storekeeper 1 1 4 Manager 1 1 4 UNIFORM T-shirt 76 38 38 84 236 Cap 48 25 25 52 150 Bag 42 21 21 46 130 6

PREPARATION I. K. C SUPPLY REQUIREMENT: 1. Samples, delivered on 26 Feb 2003 at following addresses: AREA ADDRESS CONTACTER PHONE Total of sample Ha. Noi P 103 nha B 22, TT Kim Lien, Dong Da, Ha. Noi Mr. Maïnh Tuaán 090323885 2 50, 000 Da. Nang 95 Quang Trung, Ñaø Naüng Mr. Troïng Cö 091832397 7 11. 000 Can. Tho 99 Nguyen Van Cu, An Hoa, Can Tho Mr. Coâng Minh 091806588 9 9, 000 HCMC 177/35 Nguyen Van Dau, Binh Thanh, HCMC Mr. Löông Ñoaøn 09 90, 000 2. Equipment, delivered on 18 Feb 2003 at 177/35 Nguyen Van Dau, Binh Thanh, HCMC: T-shirt 236 Cap 150 Bag 130 Use old bag, in MSV stock 3. Others, delivered at the latest of 26 Feb 2003 at 126 D Phan Dang Luu, W 3 Phu Nhuan, HCMC: Product information for training. Documents prove the quality and origin of the samples: Certificate of Origin, Certificate of Quality, legal transport documents for each area (i. e. Commercial Invoice or Internal Goods Issued notes stipulated by The Ministry of Finance, etc. ) 7

PREPARATION II. MSV: 1. Recruiting 2. Training 3. Project announcement to Trade Services 4. Facilities necessary for fieldwork organization 5. Uniform transportation to area 6. Mapping system for fieldwork 7. Recording forms 8. Fieldwork organization 8

REPORT I. DAILY REPORT: 1. Time: 4: 00 p. m. 2. Content: List of conducted locations (updated). Process of each area. Any problems arisen. Any information from consumers collected during fieldwork. II. FINAL REPORT: 1. Time: 07 after the last area completion. 2. Content: Fieldwork Result. List of conducted locations. Any information from consumers collected during fieldwork. Inventory Report. 9

APPENDIXES 10

FIELDWORK PROCESS 11

RECORDING FORM 12

APPROVAL The Active Plan is approved by K. C. Phan Ngoc Thuy 13