SFUSATO LEMONS Origin only from Amalfi Coast

SFUSATO LEMONS • Origin: only from Amalfi Coast • PGI status (Geographically protected indication) • Organic lemons • Hand picked on the hillsides of the Amalfi Coast Main Characteristics • Tapering shape • The skin is thin and very rich in essential oils • Very light yellow color • Very strong perfume and aroma • The flesh has a very nice acidity • Average weight per lemon: 100 gr. • The harvest happens throughout the year, however the best lemons are picked 2 or 3 times per year in Spring and Summer

and Chemical ies PHISICAL AND CHEMICAL PROPERTIES High Quality Ingredients This refreshing lemon liqueur is crafted from an authentic family recipe created more that 100 years ago by the Pallini family • Costa D’Amalfi PGI Organic lemons infusion • Pure neutral alcohol from sugar beet molasses • Alcoholic content 26% • Sugar content 25% • Italian Sugar • Gluten Free • Genetically modified organisms: FREE • ALLERGENS (milk, nuts, egg, seafood): FREE • Contains Yellow #5 (for color stability purposes)

Lemon skin Sugar PRODUCTION PROCE Infusion Alcohol Lemon oil extracted from skin Mixing tank Coloring Quality assestment Bottling

Tasting Notes notes Appearance A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, • Clarity: Opaque complex palette of aromas, expertly anchored in alcohol that is always present but never • Length: Long overpowering. gold • Color: Light A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested Nose lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. • Condition: Open, powerful The • finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Development: Complex, balanced • Character: Fresh lemon zest, reveals slight bitterness and alcohol with time Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, Palate alcohol and sugar, each element enhancing the others, and all in perfect balance. • Sweetness: Medium. • Body: Full-bodied • Intensity: Powerful • Mouthfeel: Full and chewy • Character: Full spectrum of lemon zest, with light earth like tones and very faint anise. • Alcohol: Balanced, evident in the finish. • Finish: Long, complex and balanced. Conclusions • Quality: Outstanding • Type/style: Italian limoncello liqueur • Origins: Italy

Tasting notes Tasting Notes A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, A surprisingly powerful nose, combined with invigorating is always present but never complex palette of aromas, expertly anchored in alcohol that lemon notes, gives way to a long, complex palette of aromas, expertly anchored in overpowering. alcohol that is alwaysawakens the senses with delicius, chewy flavours of freshly zested A full, rich mouthfeel present but never overpowering. A full, rich mouthfeelhint of soft, the senses with beyond, and a faint indication of dried spices. lemons developing a awakens earthy flavours delicious, chewy flavors of freshly zested lemons developing a hintlonger than you flavorsexpect from a limoncello. The finish is pleasant, never cloyng, and far of soft, earthy would beyond, and a faint indication of dried spices. Pallini Limoncello is the reference, not only for limoncello, but would The finish is pleasant, never cloyng, and far longer than you for liqueurs in general. Every from of the distiller’s expect ouncea limoncello. art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavor, alcohol and sugar, each element enhancing the others, and all in perfect balance

Key facts Pallini Limoncello • Sells more than 50. 000, 9 litre cases world wide • Grows by 30% vs LY (ecluding US) • Is the nr 1 premium limoncello world wide • Is widely available in more than 30 domestic markets • Is the leading limoncello brand in DF, sell more than 10. 000, 9 litre cases • Best tasting limoncello: 9 out of 10 people prefer Pallini! • Pallini is the only Limoncello that is good also at room temperature

DF success Activities on the Brand • Pallini Limoncello has grown in DF by 36% vs 2011 • Rome Airports: Nr. 1 - best selling brand in the wine and spirits category, and 2° best selling item after brands of. Yellow for all our activities Above and Below the line • Own cigarettes • New 2012 listings: Heinemann, Dubai, DFA (USA), • Continuous support on and off premise UETA (USA) • Comparative tastings when possible • Nr 1 premium limoncello in the USA DF • Tastings activities (DF, Off premise main markets, promotions Aelia, Dufry with free bottles or ice • Listed at Nuance, on premise USA and Italy, Schiphol, buckets) Brussels , Carnival Cruises (mediterranean COSTA), • Execution of simple programs with signature cocktail • Listed in the US with: Starbord Cruises, Pac Can Duty by P. L. B (Pallini, Lemon and Bitters) developed Free, Northwest easy toboard stores), International worldwide Philip Duff DF (28 do, easy to drink, works Shoppes, several shipchandlers • Social media: Facebook page

Our Awards The product has won several prizes for its quality and design: • Diffords Guide Rating: 4. 5/5, 2011 • Gold Medal – BTI International Review of Spirits, 2009 • Gold medal ISW, 2006 • Super Highly Recommended Best Buy 90 -95 Wine Enthusiast Magazine, 2006 • Gold Medal for packaging (full Pallini range) liqueurs, Class Magazine, 2006

ON TRADE POS Recipes booklets and table tents to be adapted locally

ON TRADE POS Pallini Vintage Poster

OFF TRADE POS Deruta glass , bottles display, shopping bag, luggage tag (for DF only).

Some activities carried out in 2012

Pallini Gift Packs Pallini is the only company offering DF exclusive limoncello deruta cups (50 cl and 70 cl), long drinks pack & minipacks

DF activities in Rome Fiumicino Airport

DF activities 2013: New display Pallini Ape & Pallini Display

DF activities Rome 2012

DF activities Schiphol and Bruxelles

Some numbers …. .

US market: sales volume (Shipments on CY)

Volume development of Pallini Limoncello Duty Free 9 L cs ROW (excl. Italy) 9 L cs

Total Volume development Pallini Limoncello

In the end Why Pallini?

1. It is made with lemons

2. It smells of lemons

3. It tastes of lemons

4. It is good!!!

5. Because Pallini tastes better than roses (let this be your Valentine) Grazie