Session 12 Theory of Change
Session Objectives By the end of this session, campaign managers should be able to: • Define a Theory of Change • Apply the Theory of Change template provided in this session to revise their Draft Theory of Change • Evaluate and weigh their Draft Theory of Change through the scoring process Module 1, Unit 3, Session 12
The Change Process Review
History of Theory of Change “A Theory of Change describes the types of interventions that bring about the outcomes depicted in the pathway of a change map. Each outcome in the pathway of change is tied to an intervention, revealing the often complex web of activity that is required to bring about change. ” Act. Knowledge & the Aspen Institute Roundtable on Community Change
History of Theory of Change http: //www. channels. com/episodes/show/3742145/What-s-the-difference-between-an-outcome-output-and -logic-model-
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Get from Court House to the Zoo 7
A Theory of Change (To. C) • Creates a commonly understood vision of the long-term goals, how they will be reached, and what will be used to measure progress along the way • Is developed through a repetitive process • Engages stakeholders • Is built on data and validated assumptions Module 1, Unit 3, Session 12
CR TR BC BR IC A K
Rare’s Theory of Change Template K + A + IC + BR BC TR CR Conservation (CR) -- What target are we trying to conserve? Threat Reduction (TR) -- What are the main threats to our conservation target, and which can we reduce? Behavior Change (BC) -- What behaviors for which group(s) must change in order to reduce this threat? Barrier Removal (BR) -- What are the barriers to adoption of the new behavior we want to see, and how can we remove them? IC (Interpersonal Communication) -- What conversations are needed to encourage people to adopt the new behavior? Attitude (A) -- What attitudes must shift for these conversations to happen? Knowledge (K) -- What knowledge is needed to increase awareness and help shift these attitudes? Module 1, Unit 3, Session 12
Take a look at your Cohort To. C
What Will Your Final To. C Look Like? • Summary Table • Narrative • Action Table
Detailed Theory of Change Table Module 1, Unit 3, Session 12
Take a look at Your Draft To. C
Scoring your Draft Theory of Change Review the Theory of Change that you have drafted earlier and highlight areas where you feel data is missing or where assumptions may yet need further validation. Where do you think your Theory of Change is weak? Try to take the information that you have and put it into the following formula. Remember start at the right and work left.
Getting a Grade A Theory of Change 1. 2. 3. 4. 5. 6. 7. A clear and testable hypothesis Demonstrate accountability for your results and actions A visual representation Logical steps SMART Blueprint for monitoring your performance Defines success with stakeholders • A justification for developing your organizational capabilities. • A powerful communication tool to capture the complexity of your initiative.
TOC Reality Check Pair Up! Share the Theory of Change (To. C) from your application and the results of the individual exercise with your partner. Using the scoring sheet, each partner should score the others' To. C. Person “B” uses the scoring sheet to score person “A's” To. C. Roles are then reversed. Email to Adam & Ariela
TOC Reality Check Use this Score Card to help you redo your Theory of Change & Narrative
Assignment: Draft Theory of Change Narrative (30 Points) 1. Using your organizational draft Theory of Change that was originally completed during the application stage, you revise and score based upon the handout provided by the Regional Pride Program Manager. 2. Using the template provided by your instructor you write a narrative paragraph 100 – 150 Words to complete your Draft Theory of Change based upon your latest revisions. The narrative paragraph articulates your proposed Pride campaign strategy. It will explain how you change behaviors of key groups to reduce threats to the biodiversity target in your site.
Assignment: Draft Theory of Change Narrative (30 Points) 3. Using the handout you review your draft Theory of Change to ensure that it meets the following criteria: – identifies the conservation result (CR) and conservation target in your site that your campaign will focus on; – identifies the principal threat(s) (TR) to this conservation target; – identifies the behavior change (BC) needed to reduce threat; – proposes or presents alternate behaviors and the barriers that might prevent the target audiences from adopting them; – identifies barrier removal (BR) tools that exist and who might provide them; – identifies the type of interpersonal communication (IC) your Pride campaign will need to generate to help the target group change their behavior; – identifies the knowledge (K) and attitudes (A) needed for these discussions to take place. 4. Please include a statement articulating why you believe this campaign strategy will be effective, how it fits into your Lead Agencies larger strategic plan, citing proof of concept for this type of Theory of Change at other sites, case studies, or analogous situations. COMPLETE BY WEDNESDAY MIDNIGHT THIS WEEK
Assignment Activity Email to Adam & Ariela by Wednesday Midnight
Assignment Activity Write a narrative paragraph 100 – 150 Words to complete your Draft Theory of Change. This paragraph articulates your proposed Pride campaign strategy, i. e. how you will change behaviors of key groups to reduce threats to the biodiversity target in your site. Please include a statement articulating why you believe this campaign strategy will be effective, how it fits into your Lead Agencies larger strategic plan, citing proof of concept for this type of Theory of Change at other sites, case studies, or analogous situations. Email to Adam & Ariela by Wednesday Midnight 28
Example of Narrative Summary To eliminate the principal threat posed to the endemic and endangered Andrea Quail Dove, invasive rodents must be eradicated from Serena Island their re-invasion prevented. Key target groups (Fishermen and Recreational Visitors) will be informed of the biodiversity value of the island, the threats posed by rodents, and the benefits of eradication. They will be asked to petition the government to approve an eradication program and to modify their behaviors to ensure re-invasion does not occur. There will be 100% compliance in adopting rodent monitoring and trapping strategies on their boats prior to their using the island. The Serena Pride Campaign will be deemed successful if rodents are eradicated from the island, reinvasion has not taken place, and if the population of endemic Andrea Quail Doves rebounds from 100 birds in 2007 to 250 by 2010. 137 Words 29
Session Objectives Did we meet these objectives? • Define a Theory of Change • Apply the Theory of Change template provided in this session to revise their Draft Theory of Change • Evaluate and weigh their Draft Theory of Change through the scoring process Module 1, Unit 3, Session 12
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