ca6a9f0a37b8db065e5f585176d22bff.ppt
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Serving Seniors with Panache Ontario Library Association Conference January 31, 2008
The Human Comedy “I know, of course, that everyone must die, but I thought an exception would be made in my case. ” - William Saroyan
Oshawa • 152, 000 population • Automotive industry (General Motors) • Part of Greater Toronto Area • 2005 Environics study
Environics Study Blue-Collar Comfort – Young, prosperous blue-collar families in exurbia Mobility Blues -Young and downscale mobile city singles Lunch at Tim’s -Working class old and young in industrial towns and cities
Oshawa Public Libraries • Largest library system in Ontario between Toronto and Ottawa • Largest library in Durham Region which includes: Pickering, Ajax, Whitby, Clarington, Scugog and Uxbridge
Oshawa Public Libraries • The Oshawa Public Library enriches the lives and potential of the people of Oshawa - by connecting them to the world of information and each other. • 1. 3 million circulations (350, 000 items) • 1694 programmes delivered to 35, 556 customers • Strategic Plan 2008 – 2011 Teens, Young Families and Seniors
Oshawa Public Libraries • 4 branches serving very different populations • The Northview and Legends Centre branches serve the most seniors • Very different seniors at each location
Oshawa Senior Citizens Centre • Non-profit, multi-purpose community facilities • Adults 55+ • Promotes the health and welfare and happiness of seniors • Empowerment, social interaction, public education & advocacy
Seniors’ Demographics • Different populations of seniors and needs • Confident – “I know what I want” • Time for Lifelong Learning • Club Sandwich Generation • Frail seniors
Relationship Building • Community Bar BQ 2003 where the Northview Branch Manager, the Program Coordinator for Seniors and a senior user discussed partnering • Change from the 1980’s!
Relationship Building • Meetings at the construction trailer for the new Legends Recreational facility • Centre includes 4 NHL sized rinks; a fitness centre; a seniors’ centre, a library and a leisure pool
Why Partner? • • • Fast growing population Seniors have the most leisure time Cultural content from Library Shared facilities OSCC is a gateway to Outreach for the Library: Day programs, Foot clinics
British Isles Series • Joint programming gained momentum in 2004 with a British Isles Series: – Robbie Burns Day – Valentine’s Day – St. Patrick’s Day
Northview
Valentine’s Day • Can be a very lonely day for widowed seniors • One program was organized by seniors themselves, supported by the OSCC, including poetry, drama, songs • Last year, we celebrated 2 great loves: chocolate and books • This year – The Fame of the Rose will be highlighted
St. Patrick’s Day • Reading
Organizational Cultures • All Library programmes are free • Business orientation vs. clientcentred • Union staff vs. Volunteer-based • General Public vs. Seniors
Organizational Cultures • Appreciate each other’s worlds • Reaching Jess Hann Branch customers (OPL) • Reaching John Street Branch customers (OSCC) • Supportive management
Seniors’ Advisory Group • Bimonthly meetings • Brainstorming around programs • Membership includes OPL and OSCC staff and seniors • A good man is hard to find!
SAC • Advice from OSCC • Learn from staff about seniors • Actively solicit input from senior members • Buy-in and support from seniors
Coffee and News • Piloted at Legends Branch • Now a mainstay at every location • Seniors like interactive programs
Video Discussion Series • “Human Side of World War II” • “Harlots and Starlets” • “Religions Around the World”
What Will I Read Next? • Aka “What should I read Next? ” “Lunch and Learn”… Plan once and deliver at 3 locations • Crafty Fiction • Scotland Fiction • Cookery Fiction • “Mummy” Literature
Depth of Research • Use Novelist and other electronic resources • Always include Canadian content • History of subject or genre • Include quotes and proverbs • Find local experts (chefs, religious leaders, etc. )
Remembrance Day Teas • 2006 – Year of the War Bride • 2007 – Focus on Vimy Ridge
OSCC Day Program • Adjust times for programs • Jake Rude
June is Seniors’ Month! Writing Contest • 2007 – Memoirs • 2008 – Travel Essays • Treasured Books and Memories Tea • Involved Durham Writers’ Group
Afternoon Matinee Series • • • Lillie Langtry Lord Mountbatten London Walk: Old Docklands Progressive – build up audiences UK rights
Intergenerational Programmes • Coronation Street- Canada’s favourite soap opera – View an episode together – English tea and treats – Trivia quiz and prizes
1. How many times has Fred Elliott proposed marriage? • Three • Seven • Twice
Feature Programmes Sistine Chapel Christmas Moon and other delights Looking for Mona The Parthenon
Joint Events • Hobby Expo • Memories of South Oshawa • Technology Fair
Community Events • Spring Bar B-Q • Swing into Summer • South Oshawa Community Day
Community Events • Deck the Halls • Health and Wellness Expo – Alzheimer’s Society of Durham Region – Seniors’ residences – Frail Elders’ Alliance
Ready, Set, Action! Library without Walls at OSCC events • Displays • Pathfinders • Registrations and Check-outs
Partnership has its benefits • • OSCC Speakers’ Bureau Shared programming space Library’s Graphics Department Connections in the community
Marketing • Programme and Activity Guides • Newspapers Seniors plan their week – Library is a bigger drawn than a niche market (i. e. , seniors)
Marketing • • Flyers and posters Display cases at OSCC
Tips for success • • Be open to partnering It’s about time – take yours! Program timing Library staff’s passions, interests and personalities are always welcome!
Tips for success • Don’t segregate seniors – what works for them will often work for others • Work with strengths – OSCC: Food, music, grass roots presence – Library: space, books, knowledgeable staff
Canadian Library Association Interest Group on Services to Older People: Canadian Guidelines on Library and Information Services for Older Adults http: //www. cla. ca/AM/Template. cfm? Sect ion=Library_and_Information_Services _for_Older_People
• How to reach seniors without a well-organized seniors’ group in the community – Older Centres Association of Ontario – Church groups
Thank You! Ellen Stroud Oshawa Public Libraries estroud@oshawalibrary. on. ca Colleen Zavrel Oshawa Senior Citizens Centre czavrel@city. oshawa. on. ca
ca6a9f0a37b8db065e5f585176d22bff.ppt