Selling Your Home REALTY EXECUTIVES International Inc

Selling Your Home © REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Home Selling Process Pre-assessment Marketing value flyers showings Mid-assessment listing signed tour open houses traffic # showings mkt prepartion MLS-Internet follow-up offers Offer Inspections Mortgage earnest money negotiation mechanical structural pest appraisal credit underwriting Title review Settlement ©REALTY EXECUTIVES International, Inc. assemble papers binder transfers title contract policy possession www. Realty. Executives. com

Inspections • • Mechanical Structural Pest Pre-market for discovery – Eliminate obstacles that adversely affect buyers – Compare and validate buyer’s inspection. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Market Preparation • Buyers can’t afford to make repairs or decorate • Buyers over-estimate cost of repairs and decorating • Agents remember the home the way it is when they first see it. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Marketing Plan • Comprehensive CMA • REALTY EXECUTIVES yard sign • Multiple Listing Service • Internet exposure • REALTY EXECUTIVES Tour • Color property brochures • Open houses • Alternative financing plans. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Exposure to the Marketplace • Existing buyers • Multiple Listing Service • Internet • Best agents • Neighbors • Centers of Influence. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Negotiation ne·go·ti·a·tion, noun - A process of discussion intended to reach an agreement. • Third party effectiveness • Increased communication • Avoid conflicts. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Mutual Objectives • Maximize Value • Minimize market time • Eliminate/Avoid difficulties. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Pricing Roles Seller sets Price ©REALTY EXECUTIVES International, Inc. Buyer determines Value Lender validates Value www. Realty. Executives. com

Factors That Affect Value • Comparable sales • Inventory of homes available • Available mortgage money • General economy • Favorable terms ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Terms Can Increase Value • Seller carries a 1 st lien below market rate • Seller carries a 2 nd lien for buyer to avoid PMI • Temporary buy-down • Seller paid points • Subsidize buyer’s costs • Make specific improvement required by the buyer • Include a decorating allowance. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Factors That Don’t Affect Value • What you paid for the home • The cost to rebuild it today • Your investment in the improvements • Certain types of improvements. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Obstacles to Proper Pricing • Incompetent agents who will accept a listing at any price • Neighbors who mislead the seller as to how much they got for their home • Fear of making a mistake • Loss of perspective because the seller is emotionally involved • Need to realize a certain amount of cash out of the sale. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Overpricing • Reduces sales associates activity • Reduces marketing response • Loses interested buyers • Attracts the wrong prospects • Eliminates offers • Helps sell the competition • Extends the market time. ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

Appraisal vs. CMA Description Appraisal CMA Yes Appraiser Agent Licensed Yes Considers past sales Yes Considers current sales No Yes Estimate of value Performed by ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com

For more information on the selling of your home contact us at: Realty Executives-Integrity First Realty, Inc. 263 Brick Blvd, Suite 1 Brick, New Jersey 08723 Phone: (732) 262 -0808 ©REALTY EXECUTIVES International, Inc. www. Realty. Executives. com