Section D Culture corner Interpreting the language of

Section D: Culture corner Interpreting the language of advertisement

Steps l 1. Read the passage l 2. Put the passage into two parts and get the general idea l 3. Check the passage in detail

New words and expressions o o o 1. slogan: a word or phrase that is easy to remember used in advertising to attract people’s attention or to suggest an idea quickly 2. persuade sb to do: to make sb believe that sth is true 3. trustworthy (adj. ): that you can rely on to be good, honest, sincere, etc

New words and expressions n n n 4. stimulate (v. ): to make sth develop or become more; to encourage e. g. The exhibition has stimulated interest in her work. 5. alphabetic(adj. )(alphabet n. ): according to the correct order of the letters of alphabet 6. curious: having a strong desire to know about sth (curious about sth) 7. celebrity: famous people

Answer the questions l 1. Which one is more effective? Why? l 2. Did it make you want to buy the product? l 3. What’s your attitude towards ads?

My opinion on ads n To begin with, they provide us a large amount of information about new products. We are frequently informed of the quality and function of the products. The ad itself is also a kind of art. When we are watching a funny TV ad, we feel amused and can’t help laughing from time to time.

n However, every coin has two sides. Ads are not always good. For example, some ads do not provide adequate information of the products, and they only want to urge you to spend more money buying their products. Other ads do not tell us the truth. They hide the faults of the products purposefully.

The noon chat’s topic My view on the negative effects of some advertisements