Secrets of successful marketing Build-A-Bear Iagmourova Maryanne 20131568 Otarbayev Diyar 20132446 Yerdulla Aknur 20126012 Gumarov Seitzhan 20132474 Kengeskhan Aldiyar 20132544
1. Introduction 2. Build-A-Bear company, 3. Maxine Clark – CEO 4. Questions 5. Lottery 6. Conclusion Outline
• March 6, 1949 • Coral Gables, Florida, USA • Founder of Build-A-Bear Workshop • First book “The Bear Necessities of Business: Building a Company with Heart”. Maxine Clark
Build-A-Bear
• What are the main causes of success Build-A-Bear company? Question #1
• Can you tell us about the facets of Build-A-Bear’s product? What is being exchanged in a Build-A-Bear transaction Question #2
• What are the concepts of success of Build-A-Bear company? Question #3
• Do you believe for a Build-A-Bear’s bright future and they can save a successful customer relationships? Question #4
Lottery time
Thank you for the attention
• (2013). Retrieved from http: //www. samsung. com/us/it_solutions/innovation center/downloads/business/case_studies/Case. Study_ Build-A-Bear_HIRES_Final. pdf • Kotler, P. , & Armstrong, G. (2006). Principles of marketing. Upper Saddle River, NJ: Pearson Prentice Hall. • Shop, Explore & Play at Build-A-Bear Workshop. (n. d. ). Retrieved from http: //www. buildabear. com/ References
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