Search Engine Optimization SEO Milind Mody CEO

Search Engine Optimization (SEO) Milind Mody ( CEO ) www. e. Brandz. com Friday, March 16, 2018

Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search - Definition Credit card processing Natural listings ( By SEO Work ) www. e. Brandz. com Google technology places your Advertisement (Paid Result) Friday, March 16, 2018

Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand. www. e. Brandz. com Friday, March 16, 2018

SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource. www. e. Brandz. com Friday, March 16, 2018

SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ? www. e. Brandz. com Friday, March 16, 2018

SEO Basics. Keyword Research www. e. Brandz. com Friday, March 16, 2018

SEO Basics. ( Contd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank www. e. Brandz. com Paged indexed Links Friday, March 16, 2018

SEO Basics. ( Contd. ) - On page Optimization - Off page Optimization - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) www. e. Brandz. com Friday, March 16, 2018

On Page SEO Page Structure and layout www. e. Brandz. com Title Tag and Meta tags Friday, March 16, 2018

On Page SEO ( Contd. ) Hx tags H 1 tag H 2 tag Good content with correct keyword density www. e. Brandz. com Friday, March 16, 2018

On Page SEO ( Contd. ) Filenames Img Alt tags www. e. Brandz. com Friday, March 16, 2018

On Page SEO ( Contd. ) Simple Sitemap Google Xml sitemap www. e. Brandz. com Friday, March 16, 2018

On Page SEO ( Contd. ) - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: www. e. Brandz. com Friday, March 16, 2018

Page Structure and Layout Table Vs CSS (two column / three column layouts) menu Content Coding for Table Trick

Off page Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission www. e. Brandz. com Friday, March 16, 2018

Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Two Way Links : A site links to B site and B site links back to A site A B Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B Website www. e. Brandz. com C Main Website Friday, March 16, 2018

Off page Optimization ( Contd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds www. e. Brandz. com Friday, March 16, 2018

Online Press Release submission - Hot link keywords with your URL if possible - Include keywords in your Title Internet Marketing - Include link to Press Kit on your website www. e. Brandz. com Friday, March 16, 2018

Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools www. e. Brandz. com Friday, March 16, 2018

Most common SEO mistakes - Temporary redirect on home page Example : www. remit 2 india. com. Redirects to : http: //www. timesofmoney. com/remittance/jsp/home. jsp In such a case, it is quite difficult to promote www. remit 2 india. com. www. e. Brandz. com Friday, March 16, 2018

Most common SEO mistakes ( Contd. ) - Flash only website . ift - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “? ” with “/” and “=” with “-“ and “&” with “_”. http: //www. lampusa. com/index. asp/page. Action. VIEWPROD_Prod. ID-20785_HS-1 www. e. Brandz. com Friday, March 16, 2018

Questions and Answers Questions www. e. Brandz. com Answers Friday, March 16, 2018

Thank you www. e. Brandz. com Friday, March 16, 2018