SCTF Santa Monica Community Sustainability Liaison CSL Role, Plan & Goals
A little about me… • • Traci Reitz (Traci Spencer) Raised in & around Santa Monica Degree in Interdisciplinary Studies (USC) Past 2+ years worked with Global Green USA’s Green Building Resource Center. • I have also worked for Tree. People, Clean & Green Community Wind Power, as an Interior Designer, a Green Design Consultant, and a community organizer & educator through Sustainable. LA, an organization I started.
A little about me… • Intimate knowledge of the City. • Already an active member of the local ‘green’ community. • Experience in research, community building, program development, education, outreach, marketing & sales. • Involved in many diverse areas of sustainability.
Why is a CSL needed? • Santa Monica is a leader among sustainable cities. • Shared community values embrace sustainable living. • Affluent residents & consistent economic growth provide ample opportunity for improvements. • Ideal climate for simple solutions • Etc…. • What is the barrier?
Why a CSL is needed: • Dispersed programs lack the integration necessary to present consistent messaging and resources. • Lack of integration between the SCTF, City staff, local organizations, residents, community groups and other stakeholders. • SCTF volunteers do not have the time or resources to reach all the stakeholders that must be involved to reach SCPGs. • Result: The community is largely unaware of SMEPD programs, SCPGs & resources available.
CSL Role • Promote SCPGs within community • Reach out to stakeholders & provide them with the information, tools & resources needed to reach SCPGs. • Facilitate the coordination & implementation of local programs • Provide a single point of contact for resources and support • Enhance the effectiveness of Santa Monica’s commitment to sustainability. …be the face of the SCTF & ears of the community
Focus: Goal Areas Resource Conservation Environmental & Public Health Economic Development
Focus: Stakeholders Business Tourism Schools Hospitals (Community Groups)
Focus: Example of Stakeholder Engagement Business Promote Santa Monica Green Business Certification • Sustainable Works (provider) • Global Green USA GBRC (resources) • Sustainable Business Council, Business Improvement Districts & Chamber of Commerce (stakeholders)
Focus: Example of Stakeholder Engagement Tourism Promote Santa Monica as an Urban Eco. Tourism destination • Convention & Visitors Bureau (provider) • Green Hotel certifications, travel/eco media, travel agents (resources) • Hotels, shopping districts, restaurants, visitor services (stakeholders)
Timeline: Stakeholder Engagement Stages (fluid) 1. 2. 3. 4. Identify/Connect (immediate & ongoing) Engage/Educate (3 rd month & ongoing) Enhance Strategize (6 th month & ongoing) Implement (9 th month & ongoing) …re-evaluate & begin process again
1. Identify/Connect • Network to ensure identification of all stakeholders • Identify partners currently engaged in any of the 3 goal areas • Identify synergies between local organizations active in sustainability (providers & resources) • Attract stakeholders with a customized message/purpose • Connect community members/stakeholders with existing programs • Conduct grassroots outreach/campaigning • Create monthly Sustainable City Newsletter • Build Subscriber list
2. Engage/Educate • Meet with stakeholders & educate them on current SCP goals • Connect stakeholders with existing programs where appropriate • Determine needs of stakeholder groups to overcome obstacles • Create comprehensive calendar of local sustainability themed events and educational opportunities • Build a Sustainable Santa Monica press kit/booklet for use as an outreach and marketing tool.
3. Enhance/Strategize • • Solicit Community Feedback Host roundtables/meeting of minds Strategize solutions Facilitate creation of new programs & tools to meet SCPGs • Push promotion of Santa Monica as urban eco-tourism destination locally/nationally
4. Implement • Coordinate implementation of program improvement & new programs • Track progress/success of programs • Report Progress on Programs to SCTF • Host an annual sustainability summit for EPD, SCTF, ETF & key stakeholders. • Re-evaluate and begin process again
Styles of Outreach: Relationship Building Educator / Role-model Sales & Marketing
Requests: • Please share contacts. • Please share info on key stakeholder groups you are involved in. • Please share completed work plans for the 3 goal areas.
For June SCTF Meeting: • Completed SCL work plan to share with SCTF • SCL comprehensive community contacts/resources list for SCTF review & expand. • Liaison website update. • Sustainable City Newsletter update
Contact Info: Traci Reitz Phone: 310. 266. 4616 Email: Traci@Sustainable. SM. org Website: www. Sustainable. Santa. Monica. org
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