Scholarship Program for the Children and Grandchildren of

Scholarship Program for the Children and Grandchildren of Top Selling Representatives in 15 Markets

Program general description • Program was made possible by a generous personal donation to the Avon Foundation for Women and designed to enhance the educational opportunities for the children and grandchildren of Top Selling Representatives • Up to 100 one-time awards of USD $2, 000 each will be granted for undergraduate study only. The grant can cover tuition, school fees, room and board, books and transportation. • The application must be completed and submitted via mail, with a postmark deadline of February 1, 2012. Scholarship Management Services will provide an email address where their staff can answer questions about the program and submission of applications. • If desired, local Avon offices can collect submissions to mail in directly to Scholarship Management Services (SMS). However: Avon Associates cannot assist Representatives or Representatives’ children/grandchildren with preparation or translation of applications, as this might be perceived as favoritism.

Communication Channels Field External • Social networks (Vkontakte, Odnoklassniki, Facebook) • CSR media • Parental media (print&on-line) Internal • Mailings • Avon News • Avon. ru • E-mal letters • SMS messages and direct calls • Avon Company News newsletter + Bulletin • Creation special mailbox for Q&A from Reps

Next Steps • Criterials for participation in program evaluation and adaptation according to global guidelines* • Communication messages creation • Communication to the field organization • Payment methods clarification * The contact person assigned in each market will look up the list of sponsoring Representatives in their sales database and determine if the Representative’s account is in good standing. In the US, “good standing” for this program is defined as a Representative who is “active” (has placed an order in the last 3 campaigns); has a balance due of less than a total of $500 USD over the last 2 campaigns and is tagged in the system as a top seller. In the US, the top seller program level begins with personal sales of $10, 100/year. International markets should use similar local criteria to define “good standing” for purposes of this program.

General timeline • Beginning November 15, 2011, complete program information and the Avon Global scholarship application form will be accessible via each country’s local Representative website, using this link to Scholarship Management Services: • www. sms. scholarshipamerica. org/children-grandchildrenofglobaltopsellers. • November 2011 – January’ 26 2012 – Communication to the field and applications collecting • The application must be completed and submitted via mail, with a postmark deadline of February 1, 2012 November’ 15 -30 December’ 10 Communication December’ 25 Communication January’ 15 Communication to the Field February’ 1 Application deadline