SCHEDULE BEST EXAMPLES OF BAKERY AND PASTRY PROMOTION DECEMBER 1 -5, 2014, BUDAPEST, LA PRIMA FASHION HOTEL 11. 55 – MEETING AT THE AIRPORT 12. 30 – TRANSFER FROM THE AIRPORT TO THE HOTEL «LA PRIMA FASHION HOTEL» www. laprimahotelbudapest. com/hu 13. 30 -14. 30 - LUNCH 15. 00 - 18. 00 – EXCURSIONS ALONG BUDAPEST with a guide. 19. 00 – ACQUAINTANCE EVENING, DINNER IN A NATIVE CUISINE RESTAURANT «KALTENBERG» www. kaltenberg. hu/etterem
DECEMBER 2, 2014. Tuesday. The second day. BRANDED RETAIL for bread-baking plants and bakeries. Creating direct sales channels. 7. 00 -8. 00 – Breakfast in the Hotel 8. 00 -10. 30 – Transfer to Lipot City 10. 30 -12. 30 – Visiting LIPOTI bakery www. lipotipekseg. hu 13. 30 -15. 30 – Transfer to Budapest 15. 30 -19. 00 – Visiting branded sales points of famous Hungarian bakeries, confectionery and café: • MLINAR • LIPÓTI • PRÍMA PÉK • BAGATELLINI Excursion to bakeries and sales points (A company with a 20 -years history. It was created in Lipot in 1992. Since 2006 it has been developing own retail across • ARANYCIPÓ the whole Hungary. At present Lipot is known as the most famous Hungarian • Á TABLE bakery (50 stores in Budapest, more than 120 product items). In collaboration with Unilever and Guermelyi, the company has launched its bakery production in Szomor и Kecskemet cities). Presentation is carried out by Lakatos Tibor – Commercial Manager • Assortment management, product matrix Business excursions are held by Consultant • Price formation and discounts Kolozsváry Péter and Marketing director of • Determination of consumer priorities GEREPÉKSÉG company (giving answers to • Marketing and merchandising the questions) 12. 30 -13. 30 - Lunch
DECEMBER 3, 2014. Wednesday. The third day. CAFE-BAKERIES – European traditions with Eastern scale 7. 30 – 8. 30 – Breakfast in the Hotel European café-bakeries trends: style of Croatia, France, Italy and Hungary. 9. 00 - 13. 30 – Visiting PISZKEIOKO bakery http: //www. piszkeioko. hu/ Piszkei A company is founded in 1996 – the most popular bakery which has gained consumers recognition by its organic bakery products and usage of only natural resources. The quality of items is strictly controlled by Biokontroll Management. Ollé Sándor, its owner and Company Director will discuss the following topics: • Control of items quality and staff work • Bakery traditions • Marketing and PR • Hungarian service for attracting consumers 14. 30 - 17. 30 – Visiting KEMENCE PÉKSÉG bakery http: //www. kemencepek. hu/ https: //www. facebook. com/kemencepek? fref=ts Excursion to bakery and sales points The first national bakery retail in Hungary. Was founded in 1991. The most popular product made by this bakery is low-caloric pastry. The company assortment includes over 170 kinds of products and more than 300 items. In 2011 the chain KEMENCEPÉK gained Superbrands Prize. Presentation will be held by Egervári Erika – General Items Director • Choosing a sales point • Control of products and sales quality • Design and promotion of a sales point • Loyalty of clients and staff 18. 30 – 20. 00 Visiting of Széchenyi Medicinal Bath 13. 30 – 14. 30 – ОБЕД
DECEMBER 4, 2014. Thursday. The fourth day. BREAD AS FAMILY RELIGION 7. 30 – 8. 30 - Breakfast in the Hotel Family bakery-pastry’s experience 9. 00 -12. 00 – Visiting a bakery GERE PÉKSÉG. http: //www. gerepekseg. hu/ A family bakery was opened in 1936. Its peculiarity resides in usage of a traditional Hungarian oven that was built in 1936. Assortment covers more than 50 kinds of bakery and pastry products. Meeting with the owner - Gere István. • Family business values • Modern technologies and family traditions of production. Can bread from supermarket be equal to one baked by our grandmothers with their love and soul? • Peculiar features of work with consumers: how to make fireside comfort? • Creating an Order System of pastries for corporate and personal clients 12. 30 – 13. 30 – Lunch 14. 00 - 16. 00 - World changes – how to attract a consumer? Presentation held by Marketing Director Kolozsvári Péter, GEREPÉKSÉG company • Observation of the market • How to create a brand for a «penny» ? • How does a client use information fro an advertising? • «Best job in the world, best advertising for the World» 20. 00 - Dinner in VADASPARK Restaurant www. vadasparkrest. com
DECEMBER 5, 2014. Friday. The firth day. Széchenyi Medicinal Bath 7. 30 – 8. 30 – Breakfast 30 – Transfer to the Airport 9. Terms of participation the cost of participation • for bread producers; retail; café-bakeries – 1. 970 € • for equipment and service producers and distributers - 2. 300 € The Parliament of Hungary Cost includes: Transfer Airport-Hotel-Airport Taking part in all training and cultural activities of the Program Residence in 4* Hotel Breakfasts in the Hotel Lunches and Dinners according to the Program Services of Translator and Russian-Speaking Manager Personal certificate and hand-outs in printed and electronic forms Cost doesn’t include: Air-tickets Visa registration
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