Scarlet begonias Starunova Aljona Zaytceva Kateryna
Details of the business • Name of business: Scarlet Begonias. • Type of business: partnership. • Occupation: selling of flowers.
Staff Director Accountant Porters(2) Administrator Salesmen(3) Ad. manager Drivers(3) Cleaners(2) Bouncer
Product • Our assignment is to provide the locals with fresh flowers of different kinds and for any pocket.
Tulips
Daffodils
Roses
Begonias
Orchids
Daisies
Kallas
Carnations
Hydrangeas
Phlox
Asters
Chrysanthemums
Peonies
Hyacinths
Wisteria
Market Experts of Ukrainian Agrarian Confederation suppose that Ukrainian local florists will be able to increase percentage of export to Russia, Belarus and Moldova.
80% of market of the cut flowers consists of roses. Experts estimate the amount of the national flower market at $ 150 million, profitability 50% or higher, growth rates - 15 -20% per year. Our customers will be natural and juridical persons of all ages and pockets.
Assessment of advantages “Scarlet ‘Donna Rosa” “Bouquet” F. D. begonias” Range of flowers 5 4 3 4 Service level 5 4 4 3 Range of services 5 5 4 3 5(within CIS) 0(no delivery) 0 18 11 10 Delivery Total 4(within Ukr. ) 19
Marketing • Big-board commercial; • Commercial on vehicles; • Inner vehicle commercial; • Advertising on radio.
Vehicles
Objectives ü The creation of a unique, upscale, innovative environment that will differentiate “Scarlet begonias” from local flower shops. ü Satisfying the community’s floristic requirements.
ü The formation of an environment that will bring people with diverse requirements and pockets together in a common flower store. ü Good floristic items at a reasonable price. ü Affordable “smell-and-touch” access to our resources.
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