Save your business with Saa. S, Open Source, mobile solutions Rafael Laguna de la Vera CEO & President, Open-Xchange, Inc. 1
What this is going to be about “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. ” R. Buckminster Fuller 2
User Demands Users today are challenged by information overflow, Especially by too many and too big emails and the Web Requires functions beyond simple e. Mail to avoid overflow and 3 attachment-hell Strong need for more advanced groupware and sharing capabilities Access information from almost any device – mobile device support Intuitive easy-to-use user interface either AJAX web UI or MS Outlook Integration into other Internet Applications through Mesh-Ups
This is what advanced Messaging and Collaboration provides: Open-Xchange features Enables teams to work together – anytime, anywhere from almost any device Mail, Calendar, Contacts, Tasks, Folders “Smart Document Sharing” with Versioning (Info. Store) Support for Mesh-Ups (UWA Support) Available via all standard browsers Cool AJAX GUI Platform Integration for Win/Mac (MS Outlook…) Mobility support: Push Mail, Calendar, Contacts… Built for Saa. S from ground up, built in up-sell layers -> increases ARPU Messaging ● Email ● Contacts 4 Collaboration ● Calendar ● Tasks ● Folders Advanced Collaboration ● ● Info. Store Linking Privacy controls Mashups
Where is the money? e. Mail is for free these days… “Driven by dropping prices and new vendors, the long-nascent market for hosted e-mailboxes is poised for rapid growth over the next five years, from 1% of enterprise seats in 2007 to 20% in 2012. ” “The move to a hosted delivery model for e-mail will create opportunities for new e-mail suppliers. ” “E-Mail Hosting: Poised for Explosive Growth” Matthew W. Cain, Gartner, Feb 22, 2008 5 “Growth in the hosted business e. Mail segment will be driven by SOHOs and small to mediumsized businesses. The continually improving functionality of hosted business e-mail services is a boon for these businesses, enabling them to deploy advanced messaging and collaboration features to end users without having to purchase and manage costly insourced software. ” Radicati Group Hosting E-mail Market, 2006 -2010
Growth in SME Saa. S adoption creates $2. 4 B addressable market for Messaging and Groupware SME Saa. S Versus In-house Drivers include convenience, low price, availability of broadband, mobility, growth in devices, Web 2. 0 technology, Open Source software, social networks, and unified messaging solutions (SMS, Instant Messaging, Vo. IP, GSM…) $ Million As Saa. S becomes dominant method of application adoption in the SME market, the total addressable Saa. S market will grow quickly to $2. 4 B Sources: IDC, Radicati, OX Proprietary 6
Service Providers are Saa. S pionieers …also thanks to Open Source Software Used and extended Open Source Software to build and sell services } First Saa. S offerings: e. Mail, Web, Hosting… Started 10+ years ago already Developed own infrastructure on Open Source } Provisioning, Billing, Administration, Help-Desk, Services… Helped the proliferation of the internet } 150 million websites (Jan 2008*) } 1 billion hosted email accounts (2006**) *http: //news. netcraft. com/archives/2008/01/28/january_2008_web_server_survey. html ** Radicati Group, Hosting E-mail Market, 2006 -2010 7
The “next big” Saa. S application is Business-Class Email and Groupware After getting a web site and simple email, next Saa. S application is business-class webmail and personal information management (“PIM”) Then access to groupware is prerequisite to competitiveness in global economy Functional applications like CRM and industry vertical applications complete the Saa. S adoption hierarchy Functional Applications OX Groupware + Collaboration ity bil Mo ity bil rta Simple Email, Mobile Phones, Broadband Acces, Web Site Hosting # of Seats 8 Po OX Webmail + PIM ta Da OX’s platform and PIM data portability are basis for future functional and industry vertical integration, enabled by i. e. OSGI, GUI plug-in architecture, & open standards (support mobility, unified messaging, ISV applications, mesh-ups, etc) Vertical Applications
But look who’s coming to eat your cake and have theirs, too Microsoft: http: //afp. google. com/article/ALeq. M 5 g. Tao 5 X 071 ou. BJj. XJZj. Wo. So 4 s. ZBHA Google: http: //www. usatoday. com/money/industries/technology/2008 -02 -12 -google-apps_N. htm 9
Service Providers and Telcos can compete - but must battle Google and Microsoft entering the Saa. S field Service Providers today } Competitive when using Open Source } Customer ownership, broad base } But new entrants threatening core business The expanded Saa. S Strategy } From offering technology to offering Services } Requires applications that fit the DNA – Need to integrate into Infrastructure and Processes – Requires flexible licencing and smart up sell models – End-user prices and service levels need to be disruptive 10
Saa. S platforms need to be designed from the ground up for Saa. S; architecture needs to leverage provider infrastructure Multi Tenant / Multi Domain Architecture Scalability Integration 0100101 1101100 0010010 1011001 Server Density 11
Cost and time-to market requires “slide in” architecture, avoids migration, creates up-sell opportunities $ Load Balancer Billing Servers Web Servers Request Webmail OX Servers Provisioning Servers Email Mail Transfer Agent 12 Mail Store Database Servers
Product Packaging Business-Class Webmail Replace all existing webmail accounts No migration efforts, simple integration Easy Up-Sell to full Groupware and Mobility Available via standard browser, AJAX GUI Disruptive price point Desktop-like user experience Including private contact management Optional: Mobility up sell Messaging ● Email ● Contacts 13
Product Packaging Personal Information Manager (OX PIM) Replace all existing webmail accounts No migration efforts, transparent integration Easy Up-Sell to full Groupware and Mobility Available via standard browser Disruptive price point Desktop-like user experience Including private contact management Optional: Mobility upsell Personal calendar management Personal task management Messaging ● Email ● Contacts 14 PIM ● Calendar ● Contacts ● Tasks
Product Packaging Groupware and Mobility Support Full product package with all features No migration efforts, transparent integration Disruptive licencing model Desktop-like Groupware solution Available via standard browser, AJAX GUI Fully featured groupware Info. Store (Documents, Knowledge, Bookmarks) Platform Integration for Win/Mac (Outlook…) Mobility: Push e. Mail, Calendar, Contacts Messaging ● Email ● Contacts 15 PIM Groupware ● Calendar ● Contacts ● Tasks ● ● Info. Store Linking Privacy controls Mashups
Open-Xchange reference customers ~4 Million paying seats Customer focus on Europe, US & Japan Description Status 1&1 Groupware and mobility in operations since Feb 2007, U. S. Roll-out end of June 2008 Network Solutions #3 Hosting Company in U. S. Webmail replacement for 1+ million users, Groupware up sell OVH #1 Hosting Company in France Webmail replacement and Groupware up sell Hostpoint 16 #1 Web Hosting Company worldwide #1 Hosting Company in Switzerland Webmail replacement, Groupware in June 2008
© 2007 Rafael Laguna de la Vera 1&1 Mail. Xchange - Open Source Saa. S 17
Parallels / Open-Xchange Partnership announced Friday, May 16, 2008 This partnership enables Hosting and Service Providers to deploy and sell Open-Xchange with Parallels' automation tools Parallels and Open-Xchange are creating “Parallels supported” connectors for Open. Xchange Hosting Edition, Parallels Plesk Control Panel and Parallels Business Automation This integrated solution enables Service Providers to expand their product offerings quickly, enabling an easily accessible Saa. S model. 18
Open-Xchange, Open Source and Saa. S - Conclusion Open Source is the foundation of disruptive Saa. S offerings Open Source based Saa. S offerings fit the DNA of Service Providers and Telcos Next big Saa. S thing is the “middle-layer” of the application stack, CRM, Groupware, Vo. IP, Wiki‘s Open-Xchange is an Open Source, “built for Saa. S”, Business-Class Groupware with tight integration into the Parallels ecosystem Cost savings for end-users of such Saa. S offerings is up to 90% compared to on-premise solutions -> this is disruptive } but… Microsoft and Google are coming to get your customers Retain price control, branding, your customers, growth and profit margins by competitive Open Source based Saa. S offerings ! 19
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