Samsung Mobile Apps Classroom Presentation Guide 1
Program Overview Introductions Program Summary and Goals: 1) To learn about the multiple stages of mobile app development 2) Students to develop their own mobile app “big idea” concepts that could be the next big thing 2
Samsung Galaxy Product Portfolio http: //youtu. be/jh 3 N_9 Vd 8 Us 3
The Market Content and Experience Rule Print Books • Immersive, long-flowing narrative • Connects story to reader’s imagination • INTERACTION: Little to none Print Magazines • Mix of bite-sized articles, long-form stories and photo essays • INTERACTION: letters to editor/staff Television • Visual entertainment • INTERACTION: none, yet Websites/Blogs • Info, articles, video, audio, etc. • Very DIY • INTERACTION: create your own, ability to comment, share via social media, etc. Mobile/New Media • All of the above but can access from anywhere at any time. • Inherently social and interactive • Connects many ideas and technologies • . . . is the King of Content 4
The Market How Mobile Is Changing Behavior? • Lean back surfing on tablets - Forrester report: 85% of tablet owners in the U. S. use while watching TV • Less talking and more texting • Demanding any information I need, wherever I want it, whenever I want it What do you do with your mobile phone or tablet? 5
The Market 5. 3 billion mobile users (7 billion people in the world) 90% of the world has mobile coverage Source: digitalbuzzblog. com | onlineschools. org | onedeviceresearch. com | canalys. com | inner-active. com | 6
The Market 7
The Market Entertainment, information, and social are the top reasons people stay connected Source: digitalbuzzblog. com | onlineschools. org | onedeviceresearch. com | canalys. com | inner-active. com | 8
The Market Mobile Internet will overtake desktop Internet by 2015 Source: digitalbuzzblog. com | onlineschools. org | onedeviceresearch. com | canalys. com | inner-active. com | 9
The Market 10
Activity #1 Commonalities and Teams • Build teams • Form the groups / divide into small groups • Name your group • Discussion topics and group presentations 11
The Market What is an App? • Web app • Facebook app • Mobile app Basically, an app is a standalone software program integrated into a platform. 12
The Market New Mobile Tech • M-commerce • NFC (Near Field Communication) • Augmented Reality (AR) • QR Codes • Object Recognition 13
The Market M-Commerce • Growing use of smartphones and tablets to make purchases • Forrester reported approx. 38% of owners used their phone to buy something as of November 2011 14
The Market NFC (Near Field Communication) http: //www. youtube. com/watch? v=6 t. BAB 5 ls 5 v. M 15
The Market Augmented Reality (AR) http: //www. youtube. com/watch? v=Uh 7 e. Qk. V 0 d. LM 16
The Market QR Codes • Act as markers • Connect to digital content 17
The Market Object Recognition Example: Aurasma 18
The Market Careers That Involve Mobile and Tablet Apps • Software Engineering • Hardware Engineering • Chemistry • Hardware Product Design • Software Product Design • Programming • Creative • Advertising • Many, many more… 19
App Showcase What apps do you use? Why do you use them? What apps have you heard of? How do you hear about cool apps? 20
App Showcase Social 21
App Showcase Gaming 22
App Showcase Entertainment 23
App Showcase Magazine/News 24
App Showcase Utility 25
Develop Types of Mobile Apps • Native Apps • Web Apps • Hybrid Apps (Web) • Hybrid Apps (Mix) 26
Creating an App 5 D Process to Launch 27
5 Ds Discover Learn Everything You Can • The market • The competitors • Who you are selling to • Access to resources 28
Discover The Idea What Makes a Good Idea? • Ideas can come from anywhere • Good ideas have to fill a need or create a desire - Where did digital social media come from? - Did we need it or did we learn to desire it? 29
Discover The Idea What is Already in the Market? • Know your competition • Find a way to be better, faster, smarter • Build a better mousetrap 30
Discover The Idea Envision the Final Product • What does it do? • How do you interact with it? • Is it for a single purpose or will I expand it? Then work backward through the steps to get there. 31
Discover The Idea What Resources Do You Need? • Time • People • Money 32
Discover The Idea What Resources Do You Need? Time • Are you full-time on the project? • Are you part-time? • Be realistic. Everything takes more time than expected. 33
Discover The Idea What Resources Do You Need? People • The number-one most difficult resource to find is the right people • Pay, trade, or include - Pay for the work - Trade for something you can give them - Include them in your business • Creative • Development • Marketing 34
Discover The Idea What Resources Do You Need? Money • Always available for the right idea • Know how much you’ll need • New funding sources like Kickstarter. com - Crowdsourcing an investment in the ideas 35
Discover The Plan Creative Brief Identify • Audience • Tone • Identity elements like colors, fonts, logos • Features and benefits • Special aspects that need to be considered 36
Activity #2 The Big Idea and Creative Brief Visualize an idea, define the project and then present • Work the idea through a Creative Brief exercise • Present the Creative Brief to the group 37
5 Ds Define • Plan the idea • Think through a Functional Spec and put it on paper • Plan your timing • Plan for hiccups 38
Define Functional Specifications • Road map of the workings of the app • Can contain the technical documentation • Used by teams to understand the app before it gets developed • Used by development to ensure they are getting all the pieces necessary for building 39
Define User Journey • User experience (UX) - Interaction between the device and user • User interface (UI) - The layout of the objects on the screen 40
Define Wireframes • Screens that show UI • All screens are created as a wireframe before development 41
Define User Journey • Display/c reate a user journey 42
5 Ds Design • Get a rough-sketch concept • Test it with friends, family, others • Create the primary screens 43
Design UI and UX User Interface (UI) and User Experience (UX) Creative Strategy • Entertainment, utility, reference, etc. • Who is your target audience? Tactical Screens • Home page • Drill-down pages - Primary screens - Secondary screens 44
Design User Journey 45
Design Tablet Design Elements Standard Mobile and Tablet Design Elements • App Icon • Splash Screen • Home Screen • Primary Navigation • Secondary Navigation • Buttons • Icons • Gestures 46
Design User Journey Wireframes 47
Design User Journey Wireframes 48
Design User Journey Wireframes 49
Design User Journey Wireframes 50
Design User Journey Wireframes 51
Design Programs and Tools • Adobe Photoshop, Illustrator, In. Design • Mockup software - Balsamiq, others 52
Design Graphics Preparing Graphics for Development • Screen resolution - Various sizes based on tablet, phone - Horizontal and vertical orientations • PDF for comps • PNG for final production 53
Activity #3 Creating the UI and FSD • Three screens • What each does • How you navigate 54
5 Ds Develop • Use the creative and have the code built to plan • Have other screens created • Integrate these into the build • Test 55
Develop Platforms • Operating Systems - Android, Windows, other 56
Develop Languages/Code Native Code vs. Web App vs. Hybrid App Hard Coding Platforms for Ease in Developing • Sencha Touch 2 • Phone. Gap http: //developer. android. com/index. html 57
Develop Testing How Do We Test? Process Vocabulary • QA • UAT • Bugs 58
Develop Testing Reporting and Metrics • Adding analytics to your app • Tools – Flurry – Localytics – Omniture – Google Analytics • Issue logs • Bug Tracking 59
5 Ds Deploy • Release a tested version • Monitor what people are saying • See what works, what breaks Build the Next Version 60
Deploy Marketing Promoting Your App • Finding your audience • Treating your app like a product • Cultivating social sharing - Blogs and influential bloggers - Tweets • Your own website • PR – earned media • Paid – placed media 61
Deploy Marketing App Stores • Samsung Apps • Google Play • Amazon Appstore • Windows Phone Marketplace • Others 62
Deploy Marketing Breaking Through the Clutter • Reaching Editors’ Choice at stores • Reaching New and Noteworthy Huge Impact Upon Break Through! 63
Activity #4 Concept Submission • Review the entire process and the 5 Ds • Group submissions and concept presentations 64
Summary Mobile Market Ideas and Defining them • • • Discover Define Design Develop Deploy Marketing 65
Wrap-up Thanks for the Future! 66
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