SAMIE LIM PCCI Vice President Tourism

SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: samielim@blimsfurniture. com

Golden Opportunity for the Philippines § Next to the United States, Korea is the 2 nd biggest source of foreign tourists in the Philippines § Foreign tourist arrivals in the Philippines grew by 13 % in 2005 § Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1. 7 Trillion in GDP worldwide § Tourism contributed 15% of the total global GDP Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

World Tourism Today Tourist Arrivals (In millions) in 2004 Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Projected Worldwide Tourist by 2010 * Only 0. 5 % of World’s Tourists! * Target Number of Tourists by 2008 Tourist Arrivals (In millions) Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

as the PRIMARY TOURIST DESTINATION in Asia… Because of: § A strategic location in the heart of Asia § 7, 107 beautiful islands with world-class hotels, resorts, malls, and shopping centers § 3 rd largest English-speaking population in the world § The warmth and hospitality of the Filipinos Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Call for Collective Action § PCCI highlight the tourism industry as a tool for economic development § PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry § Partner with national government agencies and LGUs for an integrated international tourism program Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

BIZ TOUR 5 Partners & Associates in 5 A’s (Areas of Investment) ARRIVAL SABSY PALANCA Chair CYNTHIA LAZO Convenor ROSE MARIE YENKO Convenor YVONNE PASCUAL Convenor Govt. Sector Convenors DOT PTA PCVC Philippine Travel Agencies Association (PTAA) - Chair Air Philippines ASEAN Business Advisory Council (ASEAN-BAC) ASEAN Tourism Association (ASEANTA) Association of Car Rental Companies, Inc. (ARCI) Confederation of Asia Pacific Chambers of Commerce & Industry Cebu Pacific Air Manila Japanese Travel Agents & Hoteliers Association (MJTAHA) Pacific Asia Travel Association (PATA) Philippine Airlines Philippine Travel Agencies Association (PTAA) Philippine Tourists Transport Cooperative ACCESS AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber of Commerce & Industry - Chair Asia Pacific Projects, Inc. Department of Public Works & Highways (DPWH) Department of Transportation & Communication (DOTC) Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

BIZ TOUR 5 Partners & Associates in the 5 A’s (Areas of Investment) ACCOMODATIONS Chamber of Real Estate Builders Association (CREBA) Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs Hotel & Restaurant Association of the Philippines (HRAP) Hotel Sales & Marketing Association (HSMA) Philippine Hotel Owners Association (PHOA) Philippine Tourism Authority (PTA) The Philippine Hotel Federation, Inc. (TPHFI) ATTRACTIONS ACTIVITIES Philippine Tourism Operators’ Association (PHILTOA) -Chair Boracay Eminent Persons Group Cebu Tourism Core Group Ilocos Norte Trade, Tourism, & Investment Council (INTTIC) Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines) Laguna Tourism Foundation (LTF) Northern NSW Eco-Tourism Association & Sense Adventures Philippine Association of Convention Exhibition Organizers & Suppliers (PACEOS) Presidential Agrarian Reform Council (PARC) Southern Tagalog Tourism Council (STTC) Subic Clark Alliance Development (SCAD) Tourism Industry Board Foundation, Inc. (TBFI) Philippine Retailers Association (PRA) - Chair Ayala Foundation / Ayala Land Center for International Trade Expositions DLSU-Angelo King Institute Department of Tourism (DOT) Department of Trade & Industry (DTI) Grupo Reposo National Commission for Culture & Arts Philippine Convention & Visitors Corporation (PCVC) Philippine Commission on Sports Scuba Diving Philippine Dental Association (PDA) Philippine Franchise Association (PFA) Spa Association of the Philippines Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

BIZ TOUR 5 Partner: Local Chapters & LGUs NATIONAL CAPITAL REGION Marikina CCI Makati CCI Manila CCI Quezon City CCI VISAYAS Bohol CCI Boracay CCI Cebu CCI Palawan CCI NORTH LUZON Bulacan CCI Dagupan City CCI Eastern Pangasinan CCI Ilocos Norte PCCI La Union CCI Pampanga CCI Vigan City CCI Western Pangasinan CCI SOUTH LUZON Batangas CCI Camarines Sur CCI Cavite CCI Laguna CCI Lucena City – Quezon CCI Marinduque CCI Rizal CCI San Pablo City CCI Western Batangas CCI MINDANAO Butuan City CCI Cagayan de Oro Davao City CCI Dipolog CCI General Santos City Iligan CCI Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Work plan to Achieve the Five 5 s 1 st Year 2 nd Year 3 rd Year 4 th Year 5 th Year Targets 5 Billion USD Investments Sustain Growth Ready for Take Off Investment in Building Capacities Advocacy and Network Building 5 Million Jobs 5 Million International Tourists 5 Billion USD Annual Tourism Revenue Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

The Challenge Ahead 5 Million Tourists 3. 95 Tourist Arrivals (in Millions) (+24%) 3. 16 (+22%) 2. 63 (+20%) 2. 29 1. 91 (+20%) Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

1 st Phase: Bringing in the Tourists Thru the International Gateways Laoag Subic-Clark Manila Cebu Davao Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

The Program Laoag n Subic Clark Manila n Cebu n Energize international gateways Link it to clusters of world class tourist attractions within one hour of travel time Develop various activities within the clusters Davao Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Achieving the Five 5’s through 5 A’s 1. ARRIVAL (AIR/SEA TRANSPORT) 2. 5. ACTIVITIES 4. ATTRACTIONS 5 A’s 3. ACCESS/ ROADS-INFRA ACCOMMODATION Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

1. ARRIVAL AIR (Budget airlines, Chartered planes) SEA (Cruise Liners, Ferries) O P P O R T U N I T I E S Leasing of Offices to Travel Agencies, Tour Operators, & Tour Guides Selling/Leasing of Land for Bus and Taxi Terminals; Airports; and Seaports Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

2. ACCESS/ROADS-INFRA ROADS WATER COMMUNICATION PORTS ENERGY SEWERAGE O P P O R T U N I T I E S • Development of shopping malls near airports, seaports & bus terminals • Leasing of Commercial Spaces to Business Centers, Public Calling Centers & branches of Utility Providers • Construction of Toilet and Bath Facilities Leasing of Land to Utility Providers Development of Roads & Bridges • • Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

3. ACCOMMODATION HOTELS RESTAURANTS O P P O R T U N I T I E S Leasing / Development of Land for: HOTELS & MOTELS CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS GROCERIES/SUPERMARKETS CONVENIENCE STORES LAUNDRY FACILITIES HEALTH & CLINIC FACILITIES PHARMACIES BOOK SHOPS/ NEWS STANDS COFFEE & BAKESHOPS RESTAURANTS Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

NATURAL (eco-tourism beaches, rainforests, mountain ranges) OPPORTUNITIES Development / Improvement of: HISTORICAL SITES PILGRIMAGE SITES 4. ATTRACTIONS CULTURAL SITES MUSEUMS NATURE, FISHING, OR TRIBAL VILLAGES PARKS MAN-MADE (theme parks, historical & cultural sites) PICNIC HUTS AND GROVES CAMPING SITES/GROUNDS Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

5. ACTIVITIES SPORTS & RECREATION SHOPPING FESTIVITIES & EVENTS EDUCATION / MEDICAL TOUR Sale / Leasing & Development of: O P P O R T U N I T I E S SHOPPING MALLS MEDICAL TOURISM FACILITIES RETIREMENT HOMES SPA & RESORTS GOLF COURSES CASINO-HOTELS NIGHT CLUBS GYMNASIUMS TRAINING/ CONFERENCE HALLS Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Cebu International Gateway (Initial Success Story) Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Cebu International Gateway ARRIVAL 2005 2006 2007 2008 2009 2010 4 million international seats annually Focus: China, Japan, Korea & ASEAN Focus: Europe, USA, & Canada ACCESS/ROADS-INFRA Second Major Highway Upgrade Seaports to Mini-malls Efficient Bus System in all Clusters (interconnect with Seaports) Construction of Panglao and Iloilo Airport ACCOMODATION Priority on Mactan Beach Rooms (#1 Tourist Interest) Priority on 3 -Star Cebu City Rooms (#2 Tourist Interest) Focus on Region VII to Expand Rooms Expand Focus to Clusters to Increase Rooms Legend: Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Davao International Gateway (Work-in-Progress) Five (5) Clusters Cagayan de Oro Gen. Santos Mt. Apo Fifty (50) Attractions Davao International Gateway @ At least Ten Attractions each Cluster Eden Nature Park Philippine Eagle Center Two Thousand Five Hundred (2, 500) Business Activities @ At least Fifty Activities Each Attraction Pearl Farm Davao City Samal “Islands to the Highlands Island Within 30 minutes” Orchid Farm Zamboanga Flower Farm Crocodile Farm ? Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Manila International Gateway Bicol Region Water Adventure (Batangas) Health & Wellness (Laguna) Calabarzon Arts and Nature (San Pablo City) Bulacan Manila International Gateway Quezon City Manila Golf and Leisure (Cavite) Spirituality Center (Quezon) Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

The Next Success Story: Five (5) Clusters ILOCOS SUR The Ultimate Experience ILOCOS NORTE Northern Coast Fifty (50) Attractions @ At least Ten Attractions each Cluster Two Thousand Five Hundred (2, 500) Business Activities @ At least Fifty Activities Each Attraction Laoag International Gateway PANGASINAN Hundred Islands, Hundred Pleasures LA UNION Coastal Garden ? Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

More Work Needs To Be Done Tourism is vital tool for national economic development We still need a coordinated effort, more creativity and initiative for our goal of a sustainable tourism development and promotion in the country to become a reality. Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: samielim@blimsfurniture. com

Let’s work together to create thousands of business activities and millions of jobs. THANK YOU! SAMIE LIM Vice President – Tourism, Franchising & Retailing, PCCI Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: samielim@blimsfurniture. com Office Number: (632) 7172274 Facsimile (632) 5311005