Sales Guide for 1 -Ch MPEG 4 Video

Sales Guide for 1 -Ch MPEG 4 Video Server DVS-210 -1 Version 1. 0 D-Link HQ, Feb. 2010 D-Link Confidential

o Contents Ø Video Server Introduction ü What is CCTV ü What is Video Server ü Why Video Server Ø Product Overview üTarget market üPositioning Highlights ü Selling Point üTechnology Briefing ØProduct Roadmap ØProduct Application Guide ü Competitors Analysis ü Key Comparison

o Video Server Introduction n. What is “CCTV” • Traditional surveillance system can be applied to observation from a distance by means of analogue video camera, the video camera also called CCTV (Closed-circuit television). An analogue video signal output from CCTV to recorder by coaxial cable. • Before digital video and IP network technical become popular and standardization, traditional analogue video camera system already have 67 years history (The first CCTV system was installed by Siemens AG at Test Stand VII in Peenemünde, Germany in 1942). • Most of market analysis report indicate that : compare with IP base video surveillance, CCTV still have large market share in worldwide • Note: referecen data from Wiki

o Video Server Introduction n What is “Video Server” • An IP video server converts analog video(CCTV) signals into IP video streams. The IP video server can stream digitized video over IP networks in the same way that an IP Camera can. Because an IP Video server uses IP protocols, it can stream video over any network that IP can use, including via a modem for access over a phone or ISDN connection. With the use of a video server attached to an analog camera, the video from an existing surveillance system can be converted and networked into a new IP surveillance system. CCTV(Analogue Camera) Video Server Network Camera • Note: referecen data from Wiki

o Video Server Introduction n Why “Video Server” • In the video security industry a video server is a device to which one or more video sources can be attached. Video servers are used to give existing analog systems network connectivity. Video servers are essentially transmission/ telemetry / monitoring devices. Viewing is done using a web browser or in some cases supplied software. These products also allow the upload of images to the internet or direct viewing from the internet. In order to upload to the internet an account with an ISP (internet service provider) may be required. • Note: referecen data from Wiki

o Product Overview - Target Market q Digitalize Demand n DVS-210 -1 provides the opportunity to take advantage of many benefits that digital technology offers, perfect for installations where analog fixed cameras to be used in an IP-based video surveillance system q Saving Money n Keep exist CCTV system and add video server, it is the ideal choice for bank offices, airports, governmental, industrial buildings, traffic surveillance, and prisons, essentially anywhere an analog surveillance system is already installed. q Reduces Risk n Video server can service each camera independent and save data to several different storage target.

o Product Overview - Positioning Highlights q 1 -channel MPEG 4 n DVS-210 -1 is first 1 -channel MPEG-4 video server (encoder) in D -link surveillance product line. q Entry Level n Designed for migrating an existing analog CCTV (closed circuit television) to an IP-based video surveillance system. q Cost benefit

o Product Overview - Selling point n. Local SD slot support both SD 1. 1 and SDHC 2. 0 storage card n. Real-time MPEG-4 and Motion JPEG compression n. Simultaneous dual-stream support n 2 -way audio support n 3 GPP mobile surveillance n. Built-in Samba client for NAS n. Supports HTTPS streaming n. Privacy Mask feature n. Advanced Event Management functions n. Supports multiple access list n. Low power consumption

o Product Overview - Technology Brief q Software feature § Dual codec simultaneous - MJEPG, MPEG-4 multi profile § Up to 30/25 fps @ D 1 resolution (NTSC/PAL) § Advance alarm handling - Motion detection / Video loss / Network loss / FTP / e-mail handler - Pre/Post buffer for image/video clip capturing § DDNS & UPn. P supported § D-Link API q Hardware § 2 -way audio § DI x 2, DO x 1 § RS-485 § SD Slot § Compact size § Robust aluminum housing

o Product Overview - Technology Brief n Scenario example , • Alarm In Device • Alarm Out Device • PTZ Device

o Technology Brief n HTTPS for network security n Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a URI scheme used to indicate a secure HTTP connection. It is syntactically identical to the http: // scheme normally used for accessing resources using HTTP. Using an https: URL indicates that HTTP is to be used, but with a different default TCP port (443) and an additional encryption/authentication layer between the HTTP and TCP. 11

o Technology Brief n HTTPS (cont. ) n The HTTPS cannot be enabled if there is no certification on the device. n There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually. 12

o Technology Brief n Privacy Mask for personal secret n Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion. 13

o Product Overview - Technology Brief n Local SD slot Local SD storage for network loss event purpose, n SD 1. 1 Maximum capacity 4 G Bytes n SDHC 2. 0 Maximum capacity 32 G Bytes When video bit rate set 500 kbps, 32 GB can save 3 days video data.

o Product Overview - Technology Brief n Content of SD card remote accessible • SD card content can be read, download by web user interface. User doesn’t need to get data from card. • Support format function (FAT 32)

o Product Overview - Technology Brief • Support MPEG-4 & MJPEG and 2 multiple profiles simultaneously. Analogue CCTV camera • Mail Server Coaxial cable • ADSL/Cable • Notebook/PC modem • DDNS Server • AP router • Dual stream • Gateway • Profile 2 • PC 2 • CIF, MPEG-4, 15 FPS • Profile 1 • D 1, MJEPG, 30 FPS • PC 1

o Product Roadmap • DVS-310 -4 F e a t u r e • DVS-310 -1 • DVS-210 -1 • 1 channel H. 264/ MPEG 4/MJPEG D 1@ 30 fps SD slot Two way audio DI/DO, RS 485 Po. E (HW: B 1) 1 channel MPEG 4, MJPEG D 1 @ 30 fps SD slot Two way audio DI/DO, RS 485 P r i c e • (Temp. ) • 4 channel H. 264 / MPEG 4, MJPEG D 1 @ 30 fps SD slot Two way audio DI/DO, RS 485 Po. E

o Application Guide • IP-based Surveillance Ø Access live video anywhere Ø Recording and event management

o Application Guide • Update analog to digital ØThe easy way to update traditional CCTV system to advanced IP surveillance • Full featured one box design Ø Bi-directional audio transmission Ø 2 x Digital Input Ø 1 x Digital Output Ø 1 x RS-485 Ø SD card for event

o Competitive Analysis Features AXIS 214 S D-Link DVS-210 -1 ACTi SED-2140 ACTi ACD-2100 AXIS 217 S P r i c e $300 $400 $500

o Key Comparison – DVS-210 -1 Feature D-Link DVS-210 -1 AXIS 247 S ACTi ACD-2100 Profile MPEG-4, MJPEG Simultaneous MPEG-4, MJPEG selectable Resolution 720 x 480 720 x 576 704 x 480 704 x 576 720 x 480 720 x 576 RS-485 Yes No Yes Local storage SD No No Web price for reference $300 $499 $338 [ Please refer to the Competitive Analysis File for a detailed comparison ]