SAE INTERNATIONAL COMPETITIVE LANDSCAPE SAE/TBMG Sales Meeting June 1, 2015
ONE OF THE KEY ADVANTAGES OF SAE MAGAZINES IS THEIR AFFILIATION WITH THE SOCIETY… SAE INTERNATIONAL 2
Early SAE members… Henry Ford (joined 1905) Father of the assembly line, made autos affordable. Orville Wright (joined 1916) Pioneer of manned, powered flight. SAE INTERNATIONAL Charles Duryea (joined 1905) Builder of first gas-powered car Charles “Boss” Kettering (joined approx. 1910) Inventor of self starter and dozens of important automotive patents. 3
…and today reach more individuals than ever in more than 98 countries 2014 educators engineers 145, 000 executives students 82 sections 400 student chapters SAE INTERNATIONAL 4
Our reach goes beyond Membership 2014 database of over 550, 000 Industry professionals SAE INTERNATIONAL 5
Core Competencies… • Voluntary Consensus Standard Development • Lifelong Engineering Education Through: • Committees • Educational Programs • K-12, College, Professional SAE INTERNATIONAL • Meetings / Exhibitions • Technical Publications 6
We are constantly expanding what we offer and how we deliver it; from… Standards Magazines & e. Media Technical Papers Technical Events/Meetings Webcasts SAE INTERNATIONAL Seminars 7
to… Custom Publishing Membership Technical Committees Professional Development Books Recruitment SAE INTERNATIONAL 8
The Aerospace and Automotive industries trust SAE International as their steward for developing standards SAE INTERNATIONAL 9
OTHER KEY ADVANTAGES • OUR ENGINEERING EDITORIAL • ENGINEERING READERSHIP – OUR REACH IS BUILT OFF COMMITTEE MEMBERS AND ENGINEERS DEVELOPING THE STANDARDS THAT DRIVE INDUSTRY SAE INTERNATIONAL 10
OTHER KEY ADVANTAGES SAE TRULY IS PART OF THE FABRIC OF THE INDUSTRY…AND THAT’S OUR LEADING ADVANTAGE IN THE MARKET. NO OTHER ORGANIZATION OR PUBLISHER HAS THE SAME INFORMATIONAL CREDIBILITY AND REACH INTO THE ENGINEERING INDUSTRY’S LEADING PLAYERS LIKE SAE DOES. SAE INTERNATIONAL 11
SAE INTERNATIONAL QUESTIONS ABOUT SAE?
AUTOMOTIVE MAGAZINES Competitors tracked: (1) Ward’s Auto World (2) Auto Design & Production SAE INTERNATIONAL 13
AUTOMOTIVE MAGAZINES • 12 x digital only • $5690 g 1 x full page 4 C rate vs AUTO digital $5300 g • 40, 223 circ vs AUTO 62, 000 • 10 Best Engines yearly feature • Purchased Interiors Show and have a 10 Best Interiors yearly feature • 127, 000+ unique OEM and Supplier visitors per month SAE INTERNATIONAL 14
AUTOMOTIVE MAGAZINES Premium Wards. Auto. com • Main ‘bread & butter’. • Subscribers pay for full access to a range of information tools including forecasts, data report generators, etc. SAE INTERNATIONAL 15
AUTOMOTIVE MAGAZINES • 9 x Print + 3 x Digital • 38, 210 circ – 1/3 manufacturing vs AUTO 70, 559 • $7240 g 1 x full page 4 c rate vs AUTO $10, 000 • 34, 000 website ave monthly views • 19, 000 website ave monthly visitors SAE INTERNATIONAL 16
AD&P Bought Auto. Beat SAE INTERNATIONAL 17
AD&P Bought Auto. Beat SAE INTERNATIONAL 18
AUTOMOTIVE MAGAZINES • Weekly – 52 x • 100% paid circ to 58, 000+ vs AUTO 70, 559 • $12, 855 g 1 x full page 4 c rate vs AUTO $10, 000 • 4, 457, 423 monthly page views • 940, 617 monthly unique visitors SAE INTERNATIONAL 19
SAE INTERNATIONAL AUTO QUESTIONS?
OFF-HIGHWAY MAGAZINES Competitors tracked: (1) Diesel Progress (2) OEM Off-Highway SAE INTERNATIONAL 21
OFF-HIGHWAY MAGAZINES • 8 x Print • 19, 029 circ vs Off-Highway 19, 407 • $7265 g 1 x full page 4 c rate vs Off-Highway $5720 g SAE INTERNATIONAL 22
OFF-HIGHWAY MAGAZINES • Misc • They were bought last year; now part of AC Business Media. • They have a family of similar market magazines that they bundle. . . Asphalt Contractor—Equipment Today-Rental---these are big markets for our advertiser base - especially the engine OEMS which gives them an advantage. SAE INTERNATIONAL 23
OFF-HIGHWAY MAGAZINES • Rates • They like to make deals…maybe that’s why they were sold? ? That model is not financially sustainable long-term! • Reprints are FREE to advertisers. • Their e. Newsletters are practically FREE to advertisers. SAE INTERNATIONAL 24
OFF-HIGHWAY MAGAZINES • Editorial • This use to be a key selling point for us, but over the last 3 or 4 years they have been transitioning their editorial focus to become much more engineering and component oriented. • So the advantage here is again – the tie to SAE and our access to the standard developments and key technology advancements FIRST based on our ties to industry through our standards committees, paper authors, exhibitors at SAE events, etc. SAE INTERNATIONAL 25
OFF-HIGHWAY MAGAZINES • Circulation • Overall OEM circulation is in the same ball park as ours. • They are heavy in Corporate titles vs our strength in Engineering. • But when you look at the markets being reached they kill us in most categories – which I’m sure is a key selling point they use; but our strength is the engineer…who makes up their additional readers those market categories? ? • The strategy here is the design engineer’s involvement and knowledge of the entire product lifecycle – from concept, to design, to production and manufacturing…the design engineer is our core reach and he/she is key to specifying products – not CEOs. SAE INTERNATIONAL 26
SAE OFFHWY / OEM Overall circ SAE OFFHWY / OEM Engineers Construction 4704 / 9857 3781 / 4957 Agriculture 1841 / 2543 1486 / 1342 Lawn & Garden 252 / 366 195 / 137 Forest 98 / 176 80 / 58 Mining 513 / 1069 410 / 594 Heavy Truck 2947 / 1228 2596/ 634 489 / 963 392 / 451 Engines 3676 / 2435 2905 / 1114 Systems/Components 1056 / 1170 647 / 351 Other Manufacturers 1686 / 0 1365 / 0 Others Allied 1948 / 0 644 / 0 19, 210 / 19, 807 14, 501 / 9638 MARKET Self Propelled/Recreation TOTAL SAE INTERNATIONAL 27
OFF-HIGHWAY MAGAZINES • 12 x Print for North America + International & China Issues • 25, 138 circ vs Off-Highway 19, 407 • $7645 g 1 x full page 4 c rate vs Off-Highway $5720 g • 25, 000 ave web visits per month • Back issues on web behind a subscription login SAE INTERNATIONAL 28
OFF-HIGHWAY MAGAZINES • Leader in the market • The original publication for the engine and off-highway market. • Staff and owners have been very involved in the market for many, many years. • Their publisher and editors not only write the publication but sell ads as well. • Family owned publisher…everyone is old; will be interesting to see what happens; possible target for purchase. SAE INTERNATIONAL 29
OFF-HIGHWAY MAGAZINES • Goal is to split the buy • Hard to build a case for getting engine guys away from this book. • Play up the duplication of readers - about 60% of our readers do not get Diesel Progress per our ad studies. A sole buy in DP and you are missing a significant portion of industry decision-makers. SAE INTERNATIONAL 30
SAE INTERNATIONAL OFF-HIGHWAY QUESTIONS?
GLOBAL REACH MAGAZINES SAE INTERNATIONAL 32
SAE INTERNATIONAL FINAL QUESTIONS?
Скачать презентацию SAE INTERNATIONAL COMPETITIVE LANDSCAPE SAE TBMG Sales Meeting June
176281d181a9771f058953fa83d3911b.ppt