ROTARY IN 1997 2008 Presidential Membership Conferences
ROTARY IN 2007 2008 Presidential Membership Conferences
AUSTRALIA, NZ & PACIFIC IS.
WORLDWIDE 1 July 2007 1, 194, 513 members GOAL: 30 June 2008 3. 5% 1, 236, 321 members ACTUAL: 30 June 2. 65% 1, 226, 142 members
STATE OF MEMBERSHIP (RI MEMBER STATISTICS) üDeclining membership numbers (over past 4 years) 25% retirees üSignificant proportion of long serving members ü 17% women (compared with 50% in the workforce) üDeclining number of clubs (6 in Australia in 2007 -08
STATE OF MEMBERSHIP üVery ‘white, anglo-saxon’ membership base (in a multi-cultural society) üAge of members is increasing steadily üPenetration rate of Rotary in Australia is third highest üOnly Switzerland US are higher (great growth in 60 s, 70 s & 80 s)
ity rg an is ed R ep ut ab C om le m itt ed Po C si ar tiv in e g In flu en ce R el ia bl e Au ss ie H C on om es pa t ss io na te Po pu la Pr r es tig io U us pp er M c la ai ss nl y fo r M en Po lit ic al Lo vi ng O ut do N ev or er sy H ea H er rd oi o c f i t B ef or e un m om el l O W l C Lo ca s 60% 58% 50% 46% 40% 30% 20% 45% 44% 37% 36% 34% 31% 28% 21% 20% 19% 17% 14% 16% 11% 10% 0%
MEMBERSHIP BASICS “Membership comes down to one simple statement: Strong clubs lead to a strong Rotary. Without strong clubs, no amount of recruitment and retention efforts will help Rotary grow. With strong clubs, Rotary will flourish and provide another 100 years of service to the community. ” Bill Boyd President, Rotary International 2006 -07. 3/19/2018
D. K. LEE’s CHALLENGE ü A MINIMUM 10% net increase in membership per club ü A MINIMUM of 2 new clubs per district
THE NEW MODEL FOR ROTARY How are we going to get there?
ROLE OF DISTRICT TEAM Membership and media and PR team working together at district level ü Who is the Club? ü Resource group for Club Chairs ü Organise seminars ü Support struggling Clubs ü Interview people exiting
STRENGTHENING CLUBS ü Club self assessment ü Good programmes ü ? Import Club President & President Elect ü Be seen by community ü Set achievable goals ü Member education e-learning centre
FOUR ELEMENTS OF AN EFFECTIVE CLUB Effective Clubs are able to Sustain and Grow Membership Implement Successful Service Projects Support The Rotary Foundation Develop Club Leaders for Beyond Club Level Efficient Club Administration 3/19/2018
STRENGTHENING CLUBS How do you do it? üGood leadership üLeadership training üPlanning üCommunication üInvolve all members üCommunity involvement üMember orientation & education 3/19/2018
STRENGTHENING CLUBS How do you do it? üMeet the needs & expectations of members üHave FUN!!!!!! 3/19/2018
CLUB OPERATIONS üAll members engaged in club activities ü Develop a 3 -5 year strategic plan for the club reviewed annually ü Be creative about meeting venue and format ü Increase knowledge base of all Rotarians ü All members feel ‘My club needs me’.
CLUB OPERATIONS üEnlist support of AG & District leadership üAcknowledge effort &/or achievement through recognition
MARKETING & PROMOTIONS ü National coordinating body for Rotary ü Quality promotional materials ü Increase community understanding of Rotary’s work ü Promote Leadership training ü Develop effective communication within club ü Develop & implement club leadership plan ü Lift profile of Rotary through local schools
NATIONAL APPROACH üWork through RI Parramatta Office ü Involve RDU, & other National Rotary Groups ü Embrace technology ü Develop a national PR focus ü Use national and local approach to PR ü Increase Rotary image: Service above Self ü Leadership training
NATIONAL APPROACH ü National Rotary conferences – utilise video conferences ü Distribute proceedings of membership conference ü Advertise and utilise national 1300 4 ROTARY
1300 4 ROTARY and all we need is: ü Club’s e-contact details ü Club’s contact phone number ü President and Secretary names ü Web address send to: rotary@welldone. com. au Rotarians should call 02 4424 4364 A sponsored project of the RC Shoalhaven Sunrise
CO-OPERATION üOther clubs ü Embrace technology ü Develop and embrace collaboration ü Arrange joint projects ü Arrange joint social functions ü Increase Rotary image: Service above Self
CO-OPERATION üOther Organisations ü Corporate support, sponsors, cooperative arrangements ü Lift Rotary profile through local high schools ü Cooperate with local schools regarding community service ü Increase the Rotary image of Service above Self
CO-OPERATION üRotary clubs engage opportunities to improve the environment ü Develop a Rotary Community Corps ü Align the club to community needs ü Community recognition through Pride of Workmanship awards ü Explore government grants
RECRUITMENT ü Flexibility with classifications ü Working females ü Know your target market ü Family members of Alumni ü Corporate membership ü Satellite meetings
RECRUITMENT üBroadening the criteria for membership üTo make the basic criteria for membership: - A “good heart, good intention and a community service leader” - Targeting younger members: Gen X (1970) and Gen Y (1985) - Using alternative structures to introduce new prospective members
RECRUITMENT ü Friends/family of Rotary ü Satellite arrangements, e. g. group of young people attached to an older club ü Keep in Touch with RYLA / RYPEN / GSE / participants and their Parents and family members
RECRUITMENT üTrain club members to recruit new members üA mentor for each new member üTarget different groups– eg migrants, younger age üCharter new lunch club with crèche for parents with home duties üEvery member to bring a guest – prospective member
DEMOGRAPHICS & DIVERSITY üTarget goals of each generation üEncourage 2 nd generation members – children of current Rotarians üSize and makeup of the club to reflect the community ü Ensure each club strives for quantity yet retains quality of its membership.
YOUNGER CLUBS Generation Y: ü Coming into their 30 s ü Loyalty to their friends ü Cause seeking ü Fulfilling purpose- human rights, social issues, volunteering ü Optimistic and realistic
RECRUITING GEN X & GEN Y Get Clubs right! ü Episodic projects – volunteering ü Have younger members develop projects ü Younger “satellite” meetings ü Need to reduce costs
YOUNGER CLUBS Throw away Rotary traditions ü No invocation ü No toasts ü No singing ü Cut down on the clapping ü Swap fellowship for networking ü Maybe not even a fines session
YOUNGER CLUBS ü Focus on service: Service Above Self ü Give them their head on projects ü Buy them RDU ü Use their networks to bring in members ü Focus on women ü Ignore classifications ü Charter as quickly as you can
ISSUES ü Small Clubs = member fatigue ü Poor communication ü Reluctant to change ü No Membership plan – ad hoc
ISSUES ü Long standing Members ü Young Members not able to have a say ü Ageing Members not attending ü Club Traditions and habits ü Emphasis on professional & business people – get right people!
DEMOGRAPHICS ü Mainly “Aussie” Anglo-Celtic ü Do not reflect general community ü Do not reflect (understand) demographics ü Young working couples
RECRUITING IDEAS ü “BEYOND 2000” & “Two Up” ü “Club in a Club” ü Membership surveys ü Membership Forums ü Local Public Relations & use Media ü Four to five females inducted together ü Open to change
GET CLUB RIGHT! ü Non relevant Traditions Toasts, anthem, grace, club song ü Nurture new members – educate! ü Get them involved! ü Environment, International and human based issues for projects ü Alumni – recruit family & friends
GET CLUB RIGHT! ü Review / Reduce cost where appropriate ü Review other arrangements to make Rotary more attractive to existing members: Meeting times Meal availability Time for planning Meeting days ü Value “engagement above attendance” ü Survey members on a regular (annual) basis to gauge member satisfaction ü Conduct exit interviews
UNDERSTANDING ü Reflect diversity of Society ü Do not be judgemental ü Be open and welcoming ü Be accepting and understanding
CLUB DEVELOPMENT ü Use electronic communications ü Focus on engagement not attendance ü Follow up on recruitment through newsletters etc & personal contact ü Partner with other organisations
OTHER GREAT IDEAS ü Member relationships “greeter” ü “Friends of Rotary” ü Corporate membership ü Satellite meetings ü Families of Alumni
OTHER GREAT IDEAS ü Circulate RDU magazine, club newsletters ü Guest speakers – Basics of Rotary ü Become true dual gender Clubs! ü Ask!
EXTENSION – NEW CLUBS ü Considering satellite arrangements to seed new clubs ü Networking and joint/co-operative arrangements ü Having early warning indicators for ‘clubs at risk” ü RI has produced a booklet of ‘Club assessment tools’ to assist in this process ü Learning from successful examples of: Mergers Alternative arrangements ü A new membership development website has been developed for Australia www. membership. rotary. org. au
KEY THEMES PERMEATING ALL DISCUSSIONS ü The imperative for change (responsiveness) ü The need for flexibility ü The value of diversity ü The importance of using new technologies ü The necessity of keeping Rotary strong to continue its good works in the world
ENDURING VALUES OF ROTARY ü Service ü Fellowship / fun ü Integrity (Ethics and accountability) ü Tolerance
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