Robo. Vac a UTC Corp. Power Generation Engineer Juan Gamarra Electrical Systems Engineer Diego Molina Electrical and Software Engineer Jetmir Palushi Market Research & Development Raymond Perez Industrial Design and Testing Eng. Joseph Seborowski
Project Description - Technical n n n Omni directional Programming Cleans efficiently Coordinate Tracking, Dust detection Infrared sensors – Stair Prevention Bumpers – Cost effective Wireless – Self Charging Reshape – Wall corners Better Cleaning Battery Suction Sensors Shape
Project Description - Business Key Business Goals Primary Markets Secondary Markets Assumptions and Constraints Environmentally friendly Be the leader in economic robotic vacuum cleaners First prototype to be released in mid April Product introduced in fourth quarter December 2007 Capture 20% of robotic vacuum cleaner sales by 2009 First product serves as a platform for high end robotic vacuum cleaners Include a two year full warranty with every vacuum sold New robotic vacuum cleaner users Middle – class families ($25, 000 -$100, 000) Average size homes (2300 sq. ft. ) Existing robotic vacuum cleaner motor Professional cleaning services Schools, businesses Upper class families ($100, 000 – unsp. ) New product platform Self charging Self docking Infrared system Wireless system Some devices and parts will be manufactured outside of the United States to meet the sales objective
Make or Buy Matrix Item 1 2 3 4 5 6 7 8 9 10 Business function: Outsource In house (Buy from others) (Make by yourself) X Conduct market research, preliminary design X Research and Development (R&D) X Product / process / service testing: alpha, beta Licensing technology FROM others Fabricate components Develop software X X Assemble components (final assembly) X Test final assemblies, pack and ship X Distribute product / process /service to customer Provide after-sales service (training, adjustment, repair, replacement, refund) N. A. X
Outsource vs. Own Out Source R&D Licensing Manufacture Components Assemble, Marketing Distribution Customer Service Repairs Customer
What Business Am I In? n Robotic cleaning solutions ¡ ¡ ¡ Cost effective Quality Highly functional User friendly Heavy-duty cleaning All size rooms (up to 500 sq. ft. )
Customer Needs n n Primary and Secondary Customers New robotic vacuum cleaner users Unhappy robotic vacuum cleaner users Middle – class families ($25, 000 -$100, 000) 1. 7 million potential US customers (8% of market) Total Market Share Year 1 = 150, 000 Year 2 = 180, 000 Year 3 = 216, 000 Year 4 = 259, 200 Year 5 = 311, 040
Competitor Analysis
Patent Analysis Existing Patents n n n Autonomous Robotic Vacuum Cleaner Method and system for robot localization and confinement Area coverage with an autonomous robot Potential Patents n n n Wireless Transmitter Algorithm Unidirectional Movement Overall Rank of Intellectual Properties = Average
Risk Analysis of Venture -Conclusion: New Product and existing market in year 0 is medium to high risk because this is the first product for this company, customer may question reputability. However, the market for semi-autonomous robotic vacuum cleaner have escalated consistently over the last 5 years.
Finances – Summary Fo. Ms Finances - Summary of Fo. M Values MARR 15% IRR 33. 78% NPV $20, 161, 065 Payback in years 3. 75 yrs Conclusion: Excellent
Venture Capitalist n n n Promise 8% return (more likely to be in the area of 15 -20%) Market has shown a growth of 20% every year Financial Model predicts an IRR a little over 33% Payback period is within reason Risk vs. Reward
Lesson Learned n n n General understanding of the robotic vacuum cleaner market Impact of engineering economics Manageability Design for manufacturability Marketability HOW TO SELL YOUR PRODUCT!!!!
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