Robert Venturi Case Study Presented by:
Personal Information Robert Venturi Date of Birth : June 25, 1925 Was born in Philadelphia Graduated from Princeton University in 1947 In 1950, he received his master’s degree of Fine Arts. l In 1954 -1956, he studied in American Academy as a Rome Prize Fellow l l l
Robert Ventura’s Theories l l l He encouraged the complexity and contradiction theories. He encouraged young architects to shun away from doctrines of modernism. He created buildings that had a sense of contradiction or artistic tension. He mixed motifs from popular culture with high-art aesthetics. He developed philosophies that accompanied his complexity and contradiction theories.
Contributions to the field of design l His theories were popular for young architects from a global scale. l The existing stylistic limitations were contained in the international style. l The theory became a significant tool for architectural post-modern movement. l The contextual architecture dealt the complexities of the city.
Resonation with current market Resonates with the current market because he was a postmodernist. l Today architectural works have an affinity to details of tenets that are basic to modernism. l They reveal Venturi’s style of memories, the significance of human use, entertainment as well as comfort. l
Sense of Inspiration. l Alvar Aato’s work inspired him the most. l This is as compared to other works developed by modern masters. l Aato’s work was the most moving, a richest source of knowledge. l Aato’s work lived beyond its time and also could be interpreted in many ways.
Theories that affected his works l l l Theories that propagated pure functionalism and simplicity in the modern architecture. Ventiura’s works were mainly aimed at attacking the orthodox architecture. He was a champion and a pioneer of modern architecture. His works infused history, the present and the architect’s feelings. He was in a class of his own.
Ventura’s works and the environment l felt that other types of buildings on the roadside offered design lessons. l He had also indicated that there is a great need for the architects to respond to symbolism and reality. l And that environment should correspond directly with buildings therein. l His works was beyond time.
Ventura’s impact to architecture • • • Designed a house for his mother in 1962 that had significant impact to then existing architecture. The house produced a unique artistic tension that was also functional. He mixed various contradictory features. Such as simple exterior shape of the house with a very complex interior design. Also had symmetry features and asymmetry features.
Social inspirations of Venturi He was guided by a conscious sense mainly of the past rather than habit. • He utilized thoughtfulness and also precedence in simple things that attracted him inspired him too. • He encouraged young artists to embrace who they are as there is much to learn from it. •
Vanna Venturi’s House plan
Works Cited • • • AD Classics : Vanna Venturi’s House/ Robert Venturi. Retrieved from> http: //www. archdaily. com/62743/ad-classics-vanna-venturi-house-robert-venturi. Date Accessed. October 25, 2016. Web. Brownlee B. D. , De Long G. D. , Hiesinger B. K. Out of the Ordinary: Robert Venturi and Denise Scott Brown. Philadelphia Museum of Art. 2001. Print. Denise S. B. & Venturi. Architecture as Signs and Systems: For the Mannerist Time. Cambridge. Belnap Press of Harvard University Press. 2004. Print. Hardingham S. & Rattenbury K. Robert Venturi and Denise Scott Brown: Learning from Las Vegas. New York. Routledge. 2007. Print. Scully J. V & Levine N. Modern Architecture and Other Essays. New Jersey. Princeton University Press. 2003. Print.
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