Rich-media Conferencing Deep Dive Mike Fratesi Manager Unified

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Today’s Communication Complexities: Can Result in Ineffective Communications Organizational Reality Higher Cost Less Competitive Business Constraints Customer Reality Lost Revenue Customer Satisfaction Issues Inefficiency Employee Reality Lost Productivity Ineffectiveness Lower Efficiency © 2006 Cisco Systems, Inc. All rights reserved. 3

Communications: Integral to Business Processes Extended Enterprise The Vision Business Event CRM 2006: Current Reality Business Event CRM ERP II Industry App. Communication/collaboration required Back Office Communication/collaboration required Near Term Future – Streamlined Business Processes Business Event © 2006 Cisco Systems, Inc. All rights reserved. 4

Streamline Business Processes Customer calls account representative with a question Uses Presence to Locate production manager Account Representative answers with cell phone Initiates immediate web, video and audio session Using wireless, logs into Unified Personal Communicator Agreement reached & viewed by all parties Acct Rep call customer provides info and receives order Speed Decision-Making and Streamline Business © 2006 Cisco Systems, Inc. All rights reserved. 5

Widespread Use of Real-time Applications Q 1. For each of the following products, please indicate your company’s current usage and planned use: Source: IDC Study on Real-time applications; IT Manager and above, firms >2, 00 employees (n=241) © 2006 Cisco Systems, Inc. All rights reserved. 6

Cisco Unified Communications Bringing it All Together Standards. Based Video Systems Dual Mode Phones IP Phone with Browser Mobile Data with Voice Soft Clients Desktop Video Effectively Connecting Applications and Devices… Presence/SIP Network SIP SIMPLE Cisco Clients Presence, Policy, and Routing Services …to Intelligent Services in the Network… Partner Apps Unified Messaging Contact Center © 2006 Cisco Systems, Inc. All rights reserved. Rich Media Collaboration Video Services Call Control 7

Conferencing Market • Large and Growing Market >$4 Billion (2004) - Voice, Web, Video Bridging Equipment and Services 1 >$3. 5 Billion is Voice and Web conferencing services >$500 Million is systems and software • Cisco is #1 - Enterprise voice conferencing equipment market share 2 1, 2 - Frost & Sullivan © 2006 Cisco Systems, Inc. All rights reserved. 9

Conferencing Evolves Siloed Systems to Unified Communications Changing Usage Models Drives Evolving Solution Needs • Point-to-point Multipoint • Voice-only Rich-media • Stand-alone • Wired Unified Wireless • Non-real time Real time • Scheduled Ad hoc © 2006 Cisco Systems, Inc. All rights reserved. 10

The Move to On-Net Conferencing On-Net Groupware PBX/ IP PBX Off-Net IM Content Directory Server Mgmt. Server Voice Web Data Network Video Voice Network Firewall Expensive Weak Integration © 2006 Cisco Systems, Inc. All rights reserved. Limited Security 11

The Move to On-Net Conferencing On-Net E-mail/ Calendar PBX/ IP PBX Off-Net IM Content Directory Server Mgmt. Server Cisco Conferencing Solutions Secure Public Access Corporate Converged Network Firewall Cost Effective Full Integration Secure “Users are motivated to move away from (shared) hosted services to save money, gain security, and increase integration. ” Wainhouse Research © 2006 Cisco Systems, Inc. All rights reserved. 12

IPC Drives On-premises Conferencing IPC Customers are Moving to On-network Conferencing Voice Conferencing Web Conferencing • Perceived cost savings, integration and security benefits • For organizations on or moving to IPC, > 50% are using onpremises conferencing Hosted solution (Off-premise) On-premise solution (CPE-based) Q 39: For each of the following types of conferencing, please specify whether you are using an on-premise solution (i. e. , equipment is located within your company and integrated with your private networks) or a hosted solution (i. e. , a conferencing service provider offers this to your organization as an outsourced service that users must access over public voice and data networks) N=168 Voice conferencing, N= 102 Web conferencing (Respondents who are currently using either voice conferencing OR video conferencing OR web conferencing) © 2006 Cisco Systems, Inc. All rights reserved. • On-premises adoption is far greater than for those not currently moving to IPC 13

Cisco Video Telephony Video is now Just a Phone Call! • Built on Cisco Unified Call. Manager Works with Cisco IP Phones and communications clients • High quality video for effective non -verbal communication • Cost effective solution • Simple installation and flexible configuration © 2006 Cisco Systems, Inc. All rights reserved. 15

Cisco Unified Personal Communicator Initiate Integrated Voice, Web Video Session Powerful communication tools in a single, desktop application - Presence, Voice, Video, Messaging, Document Sharing, more - • Save conference set-up time 1 -20 minutes (~55%) Unified Call. Manager 5. 0 & Unified Videoconferencing Video conferencing Cisco Unified Meeting. Place Express Web Conferencing © 2006 Cisco Systems, Inc. All rights reserved. 20+ minutes (~40%) with Presence and “drag and drop” setup – • Collaborate more - 93% of users would conduct more web and video conferences if was easier - 16

Cisco Rich-media Conferencing Solutions Cisco Unified Meeting. Place Enterprise Voice, video and Web conferencing for large organizations Cisco Unified Videoconferencing Mid-market Cisco Unified Meeting. Place Express Video MCUs, Gateways & Gatekeepers Voice & web conferencing for midsize organizations Capabilities © 2006 Cisco Systems, Inc. All rights reserved. 17

Cisco Conferencing Solutions Improve Productivity and Reduce Costs Personal Productivity • Save time - Simple to setup, attend and manage virtual meetings • Effective collaboration – Whenever and wherever Business Processes Improvement • Accelerate projects, speed decisions • Increase sales and support effectiveness and efficiency Reduce Costs • Significant component of IP telephony cost savings © 2006 Cisco Systems, Inc. All rights reserved. 18

Cisco Unified Videoconferencing 3500 Series • Cisco Unified Videoconferencing 3500 Series Multipoint Control Unit (MCU) with Enhanced Media Processors (EMP) • H. 323, SIP and SCCP end point support • New encoder port architecture ISDN Gateways • Addresses small to large group video needs Solution Flexibility Video conferencing Rich-media Conferencing Cisco Unified Videoconferencing Cisco Unified Meeting. Place Video Telephony Cisco Unified Call. Manager © 2006 Cisco Systems, Inc. All rights reserved. 19

Cisco Meeting. Place Fully Integrated Voice, Web & Video Conferencing • Simple to set up and attend form multiple interfaces • Advanced meeting management functionality • Deployed on-network for cost savings, application integration and security • Highly scalable 2005 Results Who’s Sharing Who’s Speaking Who’s Attending How Attending As Natural and Effective as Face-to-Face © 2006 Cisco Systems, Inc. All rights reserved. 20

Cisco Unified Meeting. Place Integrated Rich-Media Conferencing • Voice Conferencing: Enterprise scalable – 1000+ concurrent users per server Simultaneous IP & TDM connectivity • Web Conferencing: Advanced functionality Tightly integrated voice, video and Web conferencing Voice Video Web • Video Conferencing: Integrated multi-point video Broad endpoint support © 2006 Cisco Systems, Inc. All rights reserved. IM 21

Cisco Unified Meeting. Place Express Voice and Web Conferencing Solution • Simple, powerful functionality Control meetings and share content from the web Simple setup and attend • Ideal for mid-size organizations 20 - 120 concurrent users • Simple to deploy and manage Single-server, Linux-based software Install in ~1 hour © 2006 Cisco Systems, Inc. All rights reserved. 22

Cisco Unified Meeting. Place Express Voice Conferencing • IP solution - Broad telephony support Cisco Unified Call. Manager & Unified Call. Manager Express Standards-based - H. 323 & SIP • 20 to 120 concurrent users • Reservationless and scheduled meeting support • Advanced voice conferencing features © 2006 Cisco Systems, Inc. All rights reserved. 23

Cisco Unified Meeting. Place Express Web Conferencing Simple Features for Interactive Meetings and Presentations • Share any document or entire desktop Exceptional User Experience Flash-based solution • Fast, reliable entry • Chat, notes, annotations • Broad platform support • Meeting management Information & Controls © 2006 Cisco Systems, Inc. All rights reserved. No downloads to attend Windows, Mac, Linux, Solaris • Firewall friendly and secure 24

Cisco Unified Meeting. Place Express Meeting Management • Conduct More Effective Meetings With Real-time Information & Intuitive Controls • All attendees can: See who is in meeting, who speaking, who sharing Mute/unmute self Status indicator (e. g. “Go faster”) • Moderators also can: Mute/unmute, rename other attendees Invite, dial out to others Change others ability to speak, share Note: Cisco Unified Meeting. Place has similar meeting management functionality © 2006 Cisco Systems, Inc. All rights reserved. 25

Cisco IP Phone Integration • Setup and manage meetings from Cisco Unified IP phone user interface Join and initiate meetings* See who is in the meeting** Basic meeting management** * Available on Cisco Unified Meeting. Place and Meeting. Place Express ** Currently available on Unified Meeting. Place Express only © 2006 Cisco Systems, Inc. All rights reserved. Industry First Active roster—Current speaker 26

Simple Setup and Attend Initiate/Schedule Auto-notify • Ad-hoc and scheduled meetings • Set up from multiple interfaces Outlook/Notes calendar* Web browser Cisco Unified Personal Communicator** Cisco Unified IP Phone or touchtone phone © 2006 Cisco Systems, Inc. All rights reserved. Click to Attend • Collaborate more - 93% of users would conduct more web and video conferences if was easier * Currently Cisco Unified Meeting. Place only ** Currently Unified Meeting. Place Express only 27

Compelling Return on Investment (ROI) Can cost justify if conducting … 5 conferences - 5 participants - Every business day • Powerful ROI Typically 7 - 12 Months – vs. Service Bureau Including Web conferencing improves ROI • Travel savings can be huge • Example Voice conferencing - 25, 000 min/month at $. 10/min Web conferencing - 10, 000 min/month at $. 12 /min Conferencing Savings Realized • 30% reduction in conferencing expenses (from inhouse conferencing) • $1, 700 saved monthly on travel avoidance Cisco Unified Meeting. Place Express Licenses (25 voice & 20 web), Hardware, Services at ~ $35, 000 Payback: Under 10 Months © 2006 Cisco Systems, Inc. All rights reserved. 28

Cisco Unified Meeting. Place Customer Success Solution: • On-premises, IP-based conferencing • 3000 ports Cisco Unified Meeting. Place Benefits: • Simplicity: Easier to set up and attend • More secure than hosted service • Savings: Over $1 million in first quarter “Oracle had already invested in IP telephony, so it made good business sense … by running conferencing traffic over our internal network, we would significantly reduce domestic and international toll charges” Randy Cook, Oracle Director of Global Voice © 2006 Cisco Systems, Inc. All rights reserved. 29

Cisco Unified Meeting. Place Customer Success Challenge: • Facilitate collaboration among scientists in dispersed locations • Simplify participation in conferences “Our job at ESnet is to support scientific research, by providing a single means of collaboration … • Reduce conferencing administration ESnet users can feel as Solution: though they’ve walked • Cisco Unified Meeting. Place voice, video and through another scientist’s Web conferencing solution workroom, whether it’s in Albuquerque or Tokyo …” Benefits: • Scientists advance projects through more frequent and effective collaboration • Video enriches collaboration Clint Wadsworth, ESnet Collaboration Specialist • Fewer management resources needed © 2006 Cisco Systems, Inc. All rights reserved. 30

In Summary: Cisco Unified Communications • Cisco Unified Communications will help you to boost productivity through solutions that enable to communicate more effectively and streamline business processes • Conferencing solutions are moving on-network and are key cost savings and productivity enablers for converged IP networks • Cisco Unified Meeting. Place Express provides simple, yet powerful voice and web conferencing for midsized organizations © 2006 Cisco Systems, Inc. All rights reserved. 31