RICE BALL Healthy-Lightly-Tasty Professor: Dr. Trappey Student: 9662513 Vanessa (劉香妙)
GOAL Net Profit NT$100 K per month Break Even Point Within 12 months Writer : Vanessa
Fixed COST The major business is “take out service” Find the 2 nd hand for coffee machine and squeezer The feeling of decoration will be “healthy, lightly, tasty” Writer : Vanessa
Variable COST Rent Cost: face to boulevard (easy to park) Open Time: 7~14 PM, 7 days a week (from 13 th month, start to close on every Sunday) Part time employee * 1 : working time, 7 AM~13 PM Ingredient: strategic alliance with farmer and retailer to get fresh material daily Writer : Vanessa
Signage HLT RICE BALL Healthy-Lightly-Tasty Product List Rice Ball Special Coffee (Mandeling and Brazilian) Ya-Li Mountain Tea Soy Bean Milk
Buffet Car Writer : Vanessa
4 P Strategy Products Rice Ball low fat, fantastic taste, like mommy’s dishes Special Coffee wonderful fragrance, Mandeling and Brazilian coffee Ya-Li Mountain Tea For you to start a good day!! Soy bean Milk Fresh and savoury!! Writer : Vanessa
4 P Strategy Writer : Vanessa
4 P Strategy Products Photo (over 100 times tail and run) Rice Ball • Size : 12. 5 * 8 cm • Brown color : It’s the baked rice, under 150 degree, 2 minutes • Yellow color : It’s the white sesame • Colorful 2 pieces : Dried laver Writer : Vanessa
Special Tooling 2 rice ball at the same time Save time and standardize for mass production Process time : 3 minutes (include baking rice) Writer : Vanessa
4 P Strategy Price Marketing Segment : white-collar, college students Writer : Vanessa
4 P Strategy Place Phase I Storefront : face to boulevard (easy to park and buy) By Word-of-mouth By school magazine, college journal Near by office building a service phone number in the take out bag Phase II Support school lunch Writer : Vanessa
4 P Strategy Promotion Smile service is a major way to get more business Special Bonus Points for Great Rewards : collect 10 bonus point, get 1 free drink Total amount over NT$500 at once, get 1 free drink Birthday Gift : get 50% discount for 1 rice ball, need show the voucher, once person a day Writer : Vanessa
Process Flow Take out as an example • Waiting time is less than 4~5 minutes • Consumer has to pay before making rice ball Writer : Vanessa
Break Even Point Assumption • Daily selling : 40 rice ball, 20 drink, 50 sets • The daily net profit = NT$2050 Writer : Vanessa
Break Even Point BEP=11. 3 months Writer : Vanessa
SWOT Opportunities Strengths Smile service Easy to park for taking out Fresh ingredient Good promotion to attract customer come back Longer open time, include breakfast and lunch time Efficiency : customer waiting time less than 5 minutes Weaknesses Higher selling price Higher rent cost Writer : Vanessa New flavor innovation School lunch Threats Easy to have an imitator and competitors
Conclusion Rice ball is a familiar product for a long time, how to run a good business has to think over an innovation service to attract customer. To plan a marketing strategy need do a completed marketing research and regular performance review. It’s include : • • • Effective implementation Compare with projections Take corrective action Customer requirement Performance standards track Writer : Vanessa
make a lot of money Professor: Dr. Trappey Student: 9662513 Vanessa (劉香妙)
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