RHETORIC THE ART OF PERSUASION FRANKLIN D

RHETORIC: THE ART OF PERSUASION

FRANKLIN D. ROOSEVELT’S PEARL HARBOR ADDRESS • ETHOS – IT IS THE PRESIDENT SPEAKING. • “THE ATTACK YESTERDAY ON THE HAWAIIAN ISLANDS HAS CAUSED SEVERE DAMAGE TO AMERICAN NAVAL AND MILITARY FORCES. I REGRET TO TELL YOU THAT VERY MANY AMERICAN LIVES HAVE BEEN LOST. IN ADDITION, AMERICAN SHIPS HAVE BEEN REPORTED TORPEDOED ON THE HIGH SEAS BETWEEN SAN FRANCISCO AND HONOLULU. ” • PATHOS- HE TALKS ABOUT AMERICAN LIVES BEING LOST. • “IT WILL BE RECORDED THAT THE DISTANCE OF HAWAII FROM JAPAN MAKES IT OBVIOUS THAT THE ATTACK WAS DELIBERATELY PLANNED MANY DAYS OR EVEN WEEKS AGO. DURING THE INTERVENING TIME, THE JAPANESE GOVERNMENT HAS DELIBERATELY SOUGHT TO DECEIVE THE UNITED STATES BY FALSE STATEMENTS AND EXPRESSIONS OF HOPE FOR CONTINUED PEACE. ” • LOGOS- STATES THAT THE ATTACK WAS PREMEDITATED. • PATHOS- STATES THAT AMERICA WAS DECEIVED BY THE JAPANESE.

NAVY RECRUITING LETTER • IT’S FROM THE NAVY. • ETHOS – THE NAVY IS A HIGHLY RESPECTED MILITARY BRANCH OF THE U. S. ARMED FORCES. • “YOU’RE HOLDING OUT FOR THAT IDEAL JOB. SOMETHING THAT CAN OFFER BENEFITS BEYOND THE BASICS. . . THERE’S NOTHING WRONG WITH HAVING HIGH ASPIRATIONS…” • PATHOS – IT APPEALS TO YOUR EMOTION OF WANTING SOMETHING BETTER THAN AVERAGE • “TAKE A LOOK. A CAREER WITH A PURPOSE. HIGH-LEVEL TRAINING. AND TOP-NOTCH BENEFITS. THAT’S WAITING FOR YOU IN TODAY’S NAVY. AND BEST OF ALL: THERE’S NO PRIOR EXPERIENCE REQUIRED TO START. ” • LOGOS – THE LETTER LOGICALLY EXPLAINS WHAT THE GOOD ASPECTS ARE OF HAVING A CAREER IN THE NAVY • “IT GETS BETTER WITH FRINGE BENEFITS THAT KICK IN IMMEDIATELY…” • LOGOS – YOU WANT THIS JOB BECAUSE IT HAS GREAT BENEFITS • “THEN THERE ARE THE INTANGIBLES. THE PRIDE OF SERVING YOUR COUNTRY. THE SATISFACTION OF BEING PART OF SOMETHING BIGGER THAN YOURSELF. THE KNOWLEDGE THAT YOU’RE MAKING A DIFFERENCE WITH THE WORK YOU DO. ” • PATHOS – THEY HIT ON THE EMOTIONS OF PATRIOTISM AND SELF-PRIDE

PEPSI AD WHAT RHETORIC DO YOU SEE? THERE ARE EXAMPLES OF ALL TH IN THIS SIMPLE AD. ETHOS: AUTHORITY/REPUTATIO N LOGOS: LOGIC OR REASON PATHOS: EMOTION

PEPSI AD ETHOS – (REPUTATION) PROMOTES PRODUCT FROM WELL-KNOWN COMPANY. LOGOS – (LOGIC) EMPHASIZES HEALTH BENEFITS, WITHOUT SACRIFICES. PATHOS – (EMOTION) THE SMILE ON THE CAN MAKES US WANT TO BE HAPPY DRINKING PEPSI. TEXT – NOTE THE FONT CHOSEN FOR MAX AND “MAXIMUM TASTE, NO SUGAR. ”

ASPCA Advertisement CAN YOU FIND ALL THREE?

ASPCA Advertisement CAN YOU FIND ALL THREE? Ethos- a well known organization of helping unwanted animals Logosaffordable to save animals Pathos- Sad looking dog and the word neglect tug on our heart strings. Animal abuse is upsetting.

KENT STATE UNIVERSITY ADVERTISEMENT WORKSHEET “WITH A 16 TO 1 STUDENT-FACULTY RATIO, STUDENTS ENJOY A PERSONALIZED LEARNING EXPERIENCE WITH AWARD WINNING FACULTY WHO KNOW YOUR NAME. ” YOU DO: FIND EXAMPLES OF ALL THREE.

KENT STATE UNIVERSITY ADVERTISEMENT “WITH A 16 TO 1 STUDENT-FACULTY RATIO, STUDENTS ENJOY A PERSONALIZED LEARNING EXPERIENCE WITH AWARD WINNING FACULTY WHO KNOW YOUR NAME. ” • LOGOS: APPEALS TO A LOGICAL SOLUTION TO A COMMON PROBLEM – CLASS SIZE AND PERSONAL ATTENTION • ETHOS: BOASTS PROFESSORS’ ACHIEVEMENTS • PATHOS: MAKES THE AUDIENCE FEEL IMPORTANT - PERSONALIZED ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION LOGOS: LOGIC OR REASON

Ethos- PCs have a bad reputation Pathosunattractive, unpopular, out of date Logos. If “he” is out of date, so is the product Ethos- Macs have a good reputation Pathos-attractive and modern = popular Logos – If “he” is modern and popular, so is the product

TIFFANY AND CO. AD WORKSHEET • ETHOS- IT’S TIFFANY! • ETHOS – “LEGENDARY FOR 175 YEARS” TELLS ABOUT REPUTATION AS BEING LEGENDARY JEWELRY MAKERS. COULD ALSO BE LOGOS – IF THEY’VE BEEN AROUND THAT LONG, THEY MUST MAKE A GOOD PRODUCT. • PATHOS- THE HEARTS MAKE YOU THINK OF LOVE. GIRLS WANT TO GET THIS FROM ETHOS: AUTHORITY/REPUTATION SOMEONE THAT LOVES PATHOS: EMOTION THEM. LOGOS: LOGIC OR REASON

9/11 PRESIDENTIAL SPEECH VIDEO/WORKSHEET • TODAY, OUR FELLOW CITIZENS, OUR WAY OF LIFE, OUR VERY FREEDOM CAME UNDER ATTACK IN A SERIES OF DELIBERATE AND DEADLY TERRORIST ACTS. THE VICTIMS WERE IN AIRPLANES OR IN THEIR OFFICES: SECRETARIES, BUSINESS MEN AND WOMEN, MILITARY AND FEDERAL WORKERS, MOMS AND DADS, FRIENDS AND NEIGHBORS. THOUSANDS OF LIVES WERE SUDDENLY ENDED BY EVIL, DESPICABLE ACTS OF TERROR. THE PICTURES OF AIRPLANES FLYING INTO BUILDINGS, FIRES BURNING, HUGE -- HUGE STRUCTURES COLLAPSING HAVE FILLED US WITH DISBELIEF, TERRIBLE SADNESS, AND A QUIET, UNYIELDING ANGER. THESE ACTS OF MASS MURDER WERE INTENDED TO FRIGHTEN OUR NATION INTO CHAOS AND RETREAT. BUT THEY HAVE FAILED. OUR COUNTRY IS STRONG. ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION LOGOS: LOGIC OR REASON

9/11 PRESIDENTIAL SPEECH VIDEO/WORKSHEET • TODAY, OUR FELLOW CITIZENS, OUR WAY OF LIFE, OUR VERY FREEDOM CAME UNDER ATTACK IN A SERIES OF DELIBERATE AND DEADLY TERRORIST ACTS. THE VICTIMS WERE IN AIRPLANES OR IN THEIR OFFICES: SECRETARIES, BUSINESS MEN AND WOMEN, MILITARY AND FEDERAL WORKERS, MOMS AND DADS, FRIENDS AND NEIGHBORS. THOUSANDS OF LIVES WERE SUDDENLY ENDED BY EVIL, DESPICABLE ACTS OF TERROR. THE PICTURES OF AIRPLANES FLYING INTO BUILDINGS, FIRES BURNING, HUGE -- HUGE STRUCTURES COLLAPSING HAVE FILLED US WITH DISBELIEF, TERRIBLE SADNESS, AND A QUIET, UNYIELDING ANGER. OUR COUNTRY IS STRONG. THESE ACTS OF MASS MURDER WERE INTENDED TO FRIGHTEN OUR NATION INTO CHAOS AND RETREAT. BUT THEY HAVE FAILED. ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION LOGOS: LOGIC OR REASON

Lord Voldemort: Well, I must say I'd hoped for better. [Voldemort's followers laugh] And who might you be, young man? Neville Longbottom: Neville Longbottom. [Voldemort's crowd laughs again] Lord Voldemort: Well, Neville I'm sure we can find a place for you in our ranks. Neville Longbottom: I'd like to say something. Lord Voldemort: Well, Neville I'm sure we'd all be fascinated to hear what you have to say. Neville Longbottom: It doesn't matter that Harry's gone. Seamus Finnigan: Stand down, Neville Longbottom: People die everyday! Friends, family. Yeah, we lost Harry tonight. But he's still with us. In here. [points to his heart] So is Fred and Remus, Tonks. All of them. They didn't die in vain. [he turns to Voldemort] But you will! Because you're wrong! Harry's heart did beat for us. For all of us! [Neville pulls the Sword of Gryffindor out of the Sorting Hat he'd been carrying] And it's not over! [at that moment, Harry jumps out of Hagrid's arms to reveal he's still alive]

ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION LOGOS: LOGIC OR REASON

LOGOS: BUY THE PRODUCT BECAUSE IT HAS A MONEY BACK GUARANTEE. ETHOS: WELL KNOWN COMPANY PATHOS: YOU WON’T BE LET DOWN.

THE AVENGERS VIDEO/WORKSHEET LOKI: PLEASE TELL ME YOU ARE GOING TO APPEAL TO MY HUMANITY. TONY STARK: AH, ACTUALLY I’M PLANNING ON THREATENING YOU. LOKI: YOU SHOULD HAVE LEFT YOUR ARMOR ON FOR THAT. TONY STARK: YEAH, I’VE SEEN A BIT OF MILEAGE AND YOU’VE GOT THE GLOW STICK OF DESTINY. WOULD YOU LIKE A DRINK? LOKI: STALLING ME WON’T CHANGE ANYTHING. TONY STARK: NO, NO – THREATENING. NO DRINK? ARE YOU SURE? I’M HAVING ONE. LOKI: THE CHITAURI ARE COMING. THEY WILL CHANGE THAT. WHAT HAVE I TO FEAR? TONY STARK: THE AVENGERS. IT’S WHAT WE CALL OURSELVES, SORT OF LIKE A TEAM. EARTH’S MIGHTIEST HEROES TYPE OF THING. LOKI: YES, I’VE MET THEM. TONY STARK: YEAH, TAKES US A LITTLE WHILE TO GET ANY TRACTION. I’LL GIVE YOU THAT ONE, BUT LET’S DO A LITTLE HEAD COUNT HERE. YOUR BROTHER, THE DEMIGOD; A SUPER SOLDIER, A LIVING LEGEND WHO KIND OF LIVES UP TO THE LEGEND; A MAN WITH BREATH-TAKING ANGER MANAGEMENT ISSUES; A COUPLE OF MASTER ASSASSINS – AND YOU, BIG FELLA, YOU’VE MANAGED TO P*** OFF EVERY ONE OF THEM. LOKI: THAT WAS THE PLAN. TONY STARK: NOT A GREAT PLAN. WHEN THEY COME – AND THEY WILL – THEY’LL COME FOR YOU. LOKI: I HAVE AN ARMY. TONY STARK: WE HAVE A HULK. LOKI: OH, I THOUGHT THE BEAST HAD WANDERED OFF. TONY STARK: YOU’RE MISSING THE POINT. THERE’S NO THRONE. THERE’S NO VERSION OF THIS WHERE YOU COME OUT ON TOP. MAYBE YOUR ARMY COMES AND MAYBE IT’S TOO MUCH FOR US, BUT IT’S ALL ON YOU BECAUSE IF WE CAN’T PROTECT THE EARTH, YOU BETTER BE D*** WELL SURE WE WILL AVENGE IT. LOKI: HOW WILL YOUR FRIENDS HAVE TIME FOR ME WHEN THEY’RE SO BUSY FIGHTING YOU? ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION LOGOS: LOGIC OR REASON

THE AVENGERS VIDEO/WORKSHEET LOKI: PLEASE TELL ME YOU ARE GOING TO APPEAL TO MY HUMANITY. TONY STARK: AH, ACTUALLY I’M PLANNING ON THREATENING YOU. LOKI: YOU SHOULD HAVE LEFT YOUR ARMOR ON FOR THAT. TONY STARK: YEAH, I’VE SEEN A BIT OF MILEAGE AND YOU’VE GOT THE GLOW STICK OF DESTINY. WOULD YOU LIKE A DRINK? LOKI: STALLING ME WON’T CHANGE ANYTHING. TONY STARK: NO, NO – THREATENING. NO DRINK? ARE YOU SURE? I’M HAVING ONE. LOKI: THE CHITAURI ARE COMING. THEY WILL CHANGE THAT. WHAT HAVE I TO FEAR? TONY STARK: THE AVENGERS. IT’S WHAT WE CALL OURSELVES, SORT OF LIKE A TEAM. EARTH’S MIGHTIEST HEROES TYPE OF THING. LOKI: YES, I’VE MET THEM. TONY STARK: YEAH, TAKES US A LITTLE WHILE TO GET ANY TRACTION. I’LL GIVE YOU THAT ONE, BUT LET’S DO A LITTLE HEAD COUNT HERE. YOUR BROTHER, THE DEMIGOD; A SUPER SOLDIER, A LIVING LEGEND WHO KIND OF LIVES UP TO THE LEGEND; A MAN WITH BREATH-TAKING ANGER MANAGEMENT ISSUES; A COUPLE OF MASTER ASSASSINS – AND YOU, BIG FELLA, YOU’VE MANAGED TO P*** OFF EVERY ONE OF THEM. LOKI: THAT WAS THE PLAN. TONY STARK: NOT A GREAT PLAN. WHEN THEY COME – AND THEY WILL – THEY’LL COME FOR YOU. LOKI: I HAVE AN ARMY. TONY STARK: WE HAVE A HULK. LOKI: OH, I THOUGHT THE BEAST HAD WANDERED OFF. TONY STARK: YOU’RE MISSING THE POINT. THERE’S NO THRONE. THERE’S NO VERSION OF THIS WHERE YOU COME OUT ON TOP. MAYBE YOUR ARMY COMES AND MAYBE IT’S TOO MUCH FOR US, BUT IT’S ALL ON YOU BECAUSE IF WE CAN’T PROTECT THE EARTH, YOU BETTER BE D*** WELL SURE WE WILL AVENGE IT. LOKI: HOW WILL YOUR FRIENDS HAVE TIME FOR ME WHEN THEY’RE SO BUSY FIGHTING YOU?

REVIEW FOR EXAM

THE GETTYSBURG ADDRESS BY ABRAHAM LINCOLN • FOUR SCORE AND SEVEN YEARS AGO OUR FATHERS BROUGHT FORTH ON THIS CONTINENT, A NEW NATION, CONCEIVED IN LIBERTY, AND DEDICATED TO THE PROPOSITION THAT ALL MEN ARE CREATED EQUAL. NOW WE ARE ENGAGED IN A GREAT CIVIL WAR, TESTING WHETHER THAT NATION, OR ANY NATION SO CONCEIVED AND SO DEDICATED, CAN LONG ENDURE. WE ARE MET ON A GREAT BATTLE-FIELD OF THAT WAR. WE HAVE COME TO DEDICATE A PORTION OF THAT FIELD, AS A FINAL RESTING PLACE FOR THOSE WHO HERE GAVE THEIR LIVES THAT NATION MIGHT LIVE. IT IS ALTOGETHER FITTING AND PROPER THAT WE SHOULD DO THIS. ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION LOGOS: LOGIC OR REASON

REMEMBER THE TITANS VIDEO/WORKSHEET “ANYBODY KNOW WHAT THIS PLACE IS? THIS IS GETTYSBURG. THIS IS WHERE THEY FOUGHT THE BATTLE OF GETTYSBURG. FIFTY THOUSAND MEN DIED RIGHT HERE ON THIS FIELD, FIGHTING THE SAME FIGHT THAT WE’RE STILL FIGHTIN’ AMONGST OURSELVES TODAY. THIS GREEN FIELD RIGHT HERE WAS PAINTED RED BUBBLIN’ WITH BLOOD, YOUNG BOYS, SMOKE, AND HOT LEAD POURING RIGHT THROUGH THEIR BODIES. LISTEN TO THEIR SOULS, MAN. “I KILLED MY BROTHER WITH MALICE IN MY HEART. HATRED DESTROYED MY FAMILY. ” YOU LISTEN AND YOU TAKE A LESSON FROM THE DEAD. IF WE DON’T COME TOGETHER, RIGHT NOW, ON THIS HALLOWED GROUND, WE TOO, WILL BE DESTROYED– JUST LIKE THEY WERE. I DON’T CARE IF YOU LIKE EACH OTHER RIGHT NOW, BUT YOU WILL RESPECT EACH OTHER. AND MAYBE, I DON’T KNOW, MAYBE WE’LL LEARN TO PLAY THIS GAME LIKE MEN. ” ETHOS: AUTHORITY/REPUTATION PATHOS: EMOTION ETHOS: THE COACH IS HIGHLY RESPECTED BY HIS PLAYERS AND COLLEAGUES AND HE USES THE REPUTATION OF THE BATTLE OF GETTYSBURG AND THE BLOODY OUTCOME LOGOS: THEY WILL NOT SUCCEED WITHOUT WORKING TOGETHER LESS EXTREME OF A “DO OR DIE” SITUATION THAN GETTYSBURG BUT STILL IMPORTANT PATHOS: ENTIRE SPEECH IS INSPIRING THE TEAM TO WORK TOGETHER IT’S SAD HOW MANY MEN DIED FIGHTING FOR FREEDOM COACH IS PASSIONATE ABOUT IT LOGOS: LOGIC OR REASON