RH Supplies in the Private Sector Home of

RH Supplies in the Private Sector Home of the Emily Katarikawe Uganda Health Marketing Group ekatarikawe@uhmg. org

Presentation Outline q UHMG Overview q UHMG’s RH Programming q Improving Access – Strategic Approach q Strengthening Private Sector q Challenges & lessons learnt UGANDA HEALTH MARKETING GROUP

Overview q An offspring of AFFORD a 5 year USAID funded health marketing initiative q Indigenous company limited by guarantee and registered in October 2006 – three year old q UHMG has a strong and reliable governance structure: q. Founders members q. Board of Directors q. Senior Management UGANDA HEALTH MARKETING GROUP

Vision, Mission & Strategic Objectives Vision: A Good Life for all Ugandans. Mission: To improve the quality of life of Ugandans through the provision of superior and affordable health care solutions Objectives: 1. Create a consumer driven approach to health marketing through innovative marketing and social communication platforms that will lead to a Good life 2. Strengthen and work with private and public sectors to widen existing and/ or create new procurement, distribution and service delivery systems to increase consumer access to health products and services 3. Establish partnerships with private and public sector stakeholders to improve efficiencies and delivery of quality health products and services 4. Grow into a self sustaining, self reliant institution UGANDA HEALTH MARKETING GROUP

Core areas of intervention REPRODUCTIVE HEALTH HIV/AIDS UGANDA HEALTH MARKETING GROUP CHILD HEALTH MALARIA

Core Competencies q Programming q Social Marketing and Distribution q Innovative Communication q Private Sector Health Care Delivery UGANDA HEALTH MARKETING GROUP

UHMG’s RH model Complimenting public sector efforts for increased RH services in Uganda Commodity Security and Distribution RH Commodity Sourcing/ Procurement RH commodity distribution through the PFP & PNFP networks Service Provision Identification of RH consumer needs/preferences Demand creation for RH services through ABL and BTL Activities RH Clients/Consumers UGANDA HEALTH MARKETING GROUP Enhancement of RH Knowledge at health provider & consumer level Training, Detailing , IPC and CMEs at PFP and PNFP outlets

Improving Access through private sector q. Well established and well equipped wholesale facility that sources, & procures need based health care commodities q Established distribution network to distribute health care commodities through Private sector outlets, (pharmacies, drug shops, clinics, bars/lodges, General Merchandise outlets…NGO’s, Corporate UHMG Warehouse in Kampala q Demand Driven approach to ensure correct and consistent use q. Demand Creation through mass media, provider training and direct consumer contact UGANDA HEALTH MARKETING GROUP UHMG Getting Closer to the Customer

Improving Access through Private sector q Partnerships developed over the years to deliver RH commodities q Wholesale Pharmacies & Drug shops across the country q 200 Good Life branded Clinics (120 providing RH services) q Partnership with RH organizations and health facilities q Delivery of RH commodities and services through major Corporate companies UGANDA HEALTH MARKETING GROUP

UHMG Private Sector Distribution Model UHMG WHOLESALE FACILITY UHMG Sales Team RH Partners PFP Pvt. Hospitals Distributors/Wholesalers Corporate District level NGOs & CBOs, Retailers; Retail pharmacies, drug shops, clinics, SSEs POLs & non ethical outlets for condoms RH Clients/Consumers UGANDA HEALTH MARKETING GROUP RH partners PNFP NGOs

UHMG Countrywide Distribution Delivering to Major Towns Hoima Improving Rural Access UGANDA HEALTH MARKETING GROUP UHMG Distribution Points

Improving Access – Strategic Approach Getting Closer to the Consumer -UHMG Chain of Pharmacies q Increasing access to affordable and quality medicines to Ugandans q Setting up own pharmacies in major business districts per region q Currently One Pharmacy – fully operational, & 2 others opening soon UGANDA HEALTH MARKETING GROUP

Strengthening Private sector RH Knowledge Enhancement at both Service Provider & Consumer Level Orientation of Arua community resource persons on FP FP private providers on a training on short & medium term hormonal contraceptive FP session with community people UGANDA HEALTH MARKETING GROUP

UHMG Distributed RH commodities POP-Soft. Sure A Mini –Pill for breast feeding mothers UGANDA HEALTH MARKETING GROUP

COC-New Fem & Pilplan Subsidized COC positioned for low wealth quintile females (18 -30 years) in urban, Peri urban & rural places. UGANDA HEALTH MARKETING GROUP

Depo-Provera- Injectaplan A three months injection that targets women from both rural and urban UGANDA HEALTH MARKETING GROUP

SDM-Moon. Beads Moon Beads are targeted for the following; Women who are not using any modern FP method Women who for one reason dropped from using FP hormonal methods. Women whose health conditions do not allow them use hormonal methods UGANDA HEALTH MARKETING GROUP

Barrier method- Condoms Condom “O” is targeted for middle and upper class Wealth quintiles Protector is targeted for low wealth Quintile males (18 -45), in rural and peri urban areas UGANDA HEALTH MARKETING GROUP

Challenges q Pricing of RH commodities at Retail Level q Mindset that RH commodities are free q Myriad of non commodity /service related constraints to overcome q Market not attractive to private sector manufacturers UGANDA HEALTH MARKETING GROUP

Acknowledgement • • USAID JHU/AFFORD Project Ministry of Health National drug Authority Private sector distributors Network of Good Life clinics & Shops RH Development partners CSR Partners: – Price Water House Coopers, – Total Uganda, – Barclays Bank, – Serena Hotel, – Equity Bank, – Stanbic, – Kinyara Sugar works, – La Farge/Hima cement factory UGANDA HEALTH MARKETING GROUP

Thank You UGANDA HEALTH MARKETING GROUP