Revenue Team February 25 2004 1 Agenda

Revenue Team February 25, 2004 1

Agenda • • Introduction Revenue Email Promotion Cart Page Redesign and Sales Site Team Tasks on Deck Terrorism Product Plan Next Steps 2

February Revenue Target 3

Revenue Targets – 1 Q Quarter 2004 4

February Renewals – Gulf War Subscribers Strategy with 1, 000 Gulf War Subscribers 1) Low conversion rate in 2003 – Less than 2% converted to premium 2) Currently conducting conversion/price sensitivity testing with current February Basic subscribers 3) Testing “two years for the price of one” at $249, $349, and $449 4) Will go to GW 100 subscribers with best offer, test, then go to the remaining GW subscribers with acceptable price 5) Every 100 GW subscribers converted to premium at $249 is approximately $25, 000 5

Email Promotion 6

Email Promotion Objectives 1) Convert prospects to trial 2) Convert trials to basic or premium service 3) Up sell basic to (4) premium service 5) Up sell trail to premium 6) Up sell premium to 2 nd year at reduced rate 7) Up sell premium to group subscriptions or cross sell premium 7

Objectives and Escalation of Email Promotion (1) Prospects (2) Trial (4) Basic (5) Premium Get a Referral Convert to Basic Convert to Prem Trial Get a Referral Convert to Basic Convert to Prem Basic Get a Referral Premium Get a Referral Group Subscriptions Get a Referral SIA Get a Referral Level/Service/Product Lead Generation/Direct Response Prospects (3) Refer a Friend (6) 2 nd Year Up Sell (7) Leads - GS / SIA Convert to Prospects Convert to Trial Convert to Prem Up sell 2 nd Year Leads GS /SIA Convert to Prem Leads GS /SIA 8

Examples of Email Promotion Marketing & Product Dev Account Management Company Message Two years for the price of one Customer demographics Update account settings Company messaging Second year at 50% off Customer psychographics Quality of product Company news, etc. Refer a friend and get 3 Product development survey – Quality of customer service PR messaging additional months added to your Terrorism site current subscription Site usability / testing 20% to 45% off of your first year subscription 9

Text Email Format 10

HTML Email Format 11

Cart Pages and Sales Site 12

objectives of promotional pages • • co-branded with partner personalized by type of buyer personalized by promo pitch/offer promote and drive up sell opportunities dynamic areas allow customization on-the-fly customization capability “refer a friend” viral marketing one-click away from trial or buy 13

landing page for campaigns 14

name/demo/username 15

address/billing 16

upsell page 17

confirmation page 18

objectives of. com pages • • • convert prospects to trail subscriptions one click away from subscribing immediate buy opportunities promote and drive up sell opportunities “refer a friend” viral marketing 19

start/analysis page 20

Tasks and Timeline 21

Quarterly Sales Goals Objectives Q 1 Q 2 Q 3 Q 4 3 rd Party relationships program Enterprise sales – cold calling and cross-selling campaigns Renewal process tightened Email campaigns to existing base (including 3 rd Party) Viral marketing program Sales site updated with demonstrations Corporate site information updated Basic site updated – Up sell efforts Premium site updated – Cross sell efforts PR relationship initiatives Reduce sales cycle – Tighten sales with metrics Reduce revenue cycle – Tighten company revenue operations Direct response campaigns New product release – email / affinity site Personnel Hires Sales Hire 1 Acct Mgmt Hire Marketing 1 1 1 1 22

Client Implementation Envestnet follow up on new promotion push Implementation Radio Gypsies (PCH) set-up package 2/12/2004 LJS SA High Green 2/13/2004 LJS AM High Green 23

Sales Collateral Promotion Bloomberg press release Promotion Email campiagns strategy/tactics plan 2/11/2004 MF PR High Green 2/12/2004 TH SA High Green 24

Sales Collateral Sales Collateral What is Geopolitics? Brief 2/9/2004 TH AN Mediu m Red Sales Collateral Update Stratfor Background Info 2/13/2004 TH SA Mediu m Red Sales Collateral Basic/Premium Subscription Product Discriptions 2/16/2004 TH SA High Red Sales Collateral Subscription Online Demo: Storyboard 2/18/2004 TH SA High Red Sales Collateral Subscription Online Demo: Storyboard 2/20/2004 TH SA High Red Sales Collateral 3 rd Party Online Demo: Storyboard 2/20/2004 TH SA High Red Sales Collateral Reprints of Stratfor Media Articles 2/27/2004 AT MK Mediu m Red Sales Collateral Update George Friedman Backgrounder 2/13/2004 TH SA Mediu m Yellow Sales Collateral SIA Online Demo: Storyboard 2/27/2004 TH SA High Yellow Sales Collateral Sales & BD Contract boilerplates 2/27/2004 AT MK High Yellow Sales Collateral Quarterly Forecast PDF 2/27/2004 MD PD Mediu m Green Sales Collateral White Paper Brief: Oil & Gas, Chemical, Financial, Electronics 2/12/2004 BM AN High Green Sales Collateral White Paper Brief: Consumer Products, Forest Products, Auto 2/18/2004 BM AN High Green Sales Collateral Geopolitics Case Studies 2/20/2004 MO AN High Green Sales Collateral Additional Issues Content on Website 2/27/2004 TH SA Mediu m Green 25

Sale/BD Process Sales/BD Process Sales/BD Process Update Email Templates for Subscriptions 2/12/2004 AH AM Red Sales/BD Process Segment Sub List by Industry & Company 2/17/2004 AT MK Mediu m Red Sales/BD Process March Individual Renewals 2/18/2004 AT MK High Red Sales/BD Process Sales Process: 3 rd party, Group Sub, Account Management 2/27/2004 TH SA Mediu m Red Sales/BD Process Upsell Process for Subscriptions & SIA 2/27/2004 TH SA Mediu m Red Sales/BD Process Princing Scale for Products 2/27/2004 TH SA High Green Sales/BD Process Contract Review Process 2/27/2004 TH SA High Green Sales/BD Process 3 rd Party Implementation Process 2/27/2004 LJ S SA High Green Sales/BD Process Sales Pitch & Value Proposition 2/11/2004 TH SA High Green 26

Terrorism Site Terrorism Product Launch Terrorism Product Launch Terrorism Website Storyboard 2/20/2004 TH SA High Red Terrorism Product Launch Content Strategy Brief 2/17/2004 RB AN High Green Terrorism Product Launch Terrorism survey - Release 2. 0 2/30/2004 TH SA High Green Terrorism Product Launch Marketing Competitive Anaylysis 2/25/2004 MO AN High Green Terrorism Product Launch Terrorism survey - Release 2. 0 2/30/2004 TH SA High Green Terrorism Product Launch Terrorism site product plan (intial draft) 2/30/2005 TH SA High Green 27

Website Optimization Website Optimizaiton Website Optimizaiton Cart page redisign strategy/plan 2/13/2004 TH SA High Green Website Optimizaiton Plan for front-end enhancements for ECNext 2/16/2004 TH SA Mediu m Green 28