Скачать презентацию Retail Marketing Jill Nichols Pecan Shed in Скачать презентацию Retail Marketing Jill Nichols Pecan Shed in

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Retail Marketing Jill Nichols Retail Marketing Jill Nichols

Pecan Shed in a Nutshell • Owners : Tim & Molly Montz • Opened Pecan Shed in a Nutshell • Owners : Tim & Molly Montz • Opened 1981 in Byers, TX • Currently located in Wichita Falls, TX • Products include: v. Pecans – inshell, cracked, shelled, candied & spiced v. Homemade Fudge v. Gourmet foods & candy v. Texas Gifts & Souvenirs

Pecan Shed Products • Inshell & cracked pecans – 5 lb. bags • Shelled Pecan Shed Products • Inshell & cracked pecans – 5 lb. bags • Shelled Pecans v 1 lb bag v 4 lb bag v 30 bulk case Ship UPS Ground

Basic Marketing Approach • Bring in new business • Sell quality & great customer Basic Marketing Approach • Bring in new business • Sell quality & great customer service • Focus on local consumers • Customer Demographics v. Female v 50 to 80 years old v. Middle to Upper income level

Television Marketing • 30 second Ads • 360, 000 viewers • Moved to buy Television Marketing • 30 second Ads • 360, 000 viewers • Moved to buy takes 7 to 20 times seeing ad • Dotty and Presley • Commercial example – November 2008

Newspaper Marketing • Educating consumers • 13 - 2 x 4 Ads • 4 Newspaper Marketing • Educating consumers • 13 - 2 x 4 Ads • 4 Articles: v. Middle of October v. Just before Thanksgiving v. The first of December v. Just before Christmas

Newspaper Ads Newspaper Ads

Newspaper Ads Newspaper Ads

Radio Marketing • Serves 3 purposes 1. Reaching customers 2. I get to hear Radio Marketing • Serves 3 purposes 1. Reaching customers 2. I get to hear ads 3. People hear ads while shopping All advertising needs to have one voice

Internet Marketing • • Blogging, Facebook, & Twitter Pecan Shed Blog Monthly Newsletter Website Internet Marketing • • Blogging, Facebook, & Twitter Pecan Shed Blog Monthly Newsletter Website

Direct Mail Marketing • 3500 database customers • Brochure • Recipe Cards Direct Mail Marketing • 3500 database customers • Brochure • Recipe Cards

Marketing with Labels • Labels on every product and bag • Nike Swoosh • Marketing with Labels • Labels on every product and bag • Nike Swoosh • Mc. Donald’s Golden Arches • John Deere’s Leaping Buck

Other Marketing • Banners • Booths • Business Organizations • Visitor’s Buruea & MPEC Other Marketing • Banners • Booths • Business Organizations • Visitor’s Buruea & MPEC • Donations • Coupons • Bonuses • Contests • Local Media

Marketing While They Shop • Employees are the best tool • Train to Retain Marketing While They Shop • Employees are the best tool • Train to Retain

Pecan Shed T-Shirts Pecan Shed T-Shirts

More T-Shirts More T-Shirts

Most Popular T-Shirt Most Popular T-Shirt

Customer Marketing • Best Advertising of All • Word of Mouth!!! Customer Marketing • Best Advertising of All • Word of Mouth!!!

Tracking Marketing Tools • Data from TV & Radio Salespeople • Customers are the Tracking Marketing Tools • Data from TV & Radio Salespeople • Customers are the best source v. Listen to who, what, or where v. Did it appeal to them • If not working then cut it

Don’t Give Up!!! • Don’t stop marketing • Good marketing can help in a Don’t Give Up!!! • Don’t stop marketing • Good marketing can help in a bad economy • Not marketing is still a marketing choice • Be ready for when the economy does change