RETAIL IN INDIA RETAIL According to Kotler

RETAIL IN INDIA

RETAIL According to Kotler: “Retailing includes all the activities involved in selling goods or services to the final consumers personal, non business use”. for In other words, Retailing is the sale of goods and services to the ultimate consumer for personal, family or house hold use.

ORGANISED AND UNORGANISED RETAILING Organised Retailing refers to trading activities undertaken by licensed retailers, that is, those are include registered for sales the tax, income tax, etc. hypermarkets and retail chains, and also the privately owned large retail businesses. These who corporate-backed

Unorganised Retailing Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart, etc

Unorganised Retailing

Organized Retailing

Some of the Key Players in Organised Retail

Share of Organized. Retail

INDIAN RETAILSCENARIO AT A GLANCE According to the report, Indian retail sector accounts for 22 percent of the country's GDP and contributes to 8 percent of total employment. Indian retail industry (organized as well as unorganized) spreads over more than 6 million outlets (2. 4 million urban and 3. 6 million in rural). As much as 96 per cent of the 6 million-plus outlets are smaller than 500 square feet in area. Just over 8 per cent of India’s population is engaged in retail (compared to 20 per cent in the United States).

INDIAN RETAILSCENARIO AT A GLANCE The BMI India Retail Report for total retail India's 2010 says that the sector is approximately US$ 353 billion. retail sector is estimated to touch US$ 833 billion by 2013 and US$ 1. 3 trillion by 2018. The organized Indian retail market is slated to grow at a CAGR of 40%, touching US$ 107 billion by 2013.

Growth in Indian Retail

Pantaloons Retail India limited India’s leading retailer. Pantaloons- a chain of fashion outlets. serve customers in 85 cities and 60 rural locations across the country through over 15 million square feet of retail space. Revenue 6, 019. 00 crore(US$1. 14 billion). Employees 14, 000 Website Pantaloon. com Key people Kishore Biyani, (MD & CEO)

Pantaloons Allahabad Inaugurated on April 23, 2010 at Vinayaka citycentremall. The store is spread over two floors in an area of 19, 000 sq. ft. Projected target for pantaloon Allahabad in the year 2010 to 2011 was 10 crore, and achieved target was 19. 2 crore. Target Monday-Friday= 3 -4 lacs Target Saturday-Sunday=7 -8 lacs Store manager- Sunil Raj pal

Products available at Pantaloos Non Apparels 1. Men's formals and Casual wear. 1. Bags 2. Ladies Ethnic and western wear. 2. Watches 3. Kids Wears. 3. Sunglasses 4. Sports wears. 4. Perfumes 5. jewelry 6. Shoes

Brands Available at pantaloons(Men) Pantaloons Brand Group Brand (pantaloon + Indus lg. ) Non Pantaloon brand 1. Bare 1. Deniel Hetcher Turtle 2. Lombard 2. Scullers Celio 3. Ajile 3. Indigo Nation Fossil 4. Jm sports 4. Urbana Nike 5. Rig 5. Lee cooper Adidas 6. UMM 6. Jealous 21 7. ALL 7. Urban. Yoga

Brands Available at pantaloons(women) Pantaloons brand Group brand NPT Akkriti Blue Diamond Remanika Trishaa Lee cooper 109 F Rangmanch Urban yoga Biba Honey Blue Denim Annabelle Mohena

Customer loyalty programme Pantaloons provides free green cards for the customers. Strategy to retain the customers.

Green card offers benefits: Pantaloons green card offers benefits: Instant discounts Complimentary Parking Complimentary Home Drop (after alterations) Relaxed Return Policy (90 days) Complimentary shipping across India Exclusive Sale Preview

Discounts for green card members Card status Shopping discounts 1 star 0 - Rs 7000 5% on friday 3 star Rs 7000 -Rs 28000 5% daily+5% on Friday 5 star Rs 28000 -Rs 40000 7. 5% daily+5% Friday 7 star < Rs 40000 10% daily+ 5% Friday

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