Resumes Chapter 18 MAR 405 MARKETING COMMUNICATIONS

Resumes Chapter 18 MAR 405 MARKETING COMMUNICATIONS

‘Resumes… should be well written, visually attractive, and totally free from errors. ’

Resumes • A resume – is a persuasive summary of your qualifications for employment. • An ego-building experience – the person who looks so good on paper is you ! • Formal preparation for job hunting should begin a full year before you begin interviewing • People who don’t need jobs immediately ae more confident in interviews and usually get better job offers.

Evaluating Your Strengths and Interests • What achievements have given you the most satisfaction? Why did you enjoy them? • Would you rather have firm deadlines – flexible schedule? Working alone – with other people? Specific instructions and standards for evaluation – freedom and uncertainty? Comfortable with pressure? How much challenges do you want? • Are you willing to take work home? To travel? How important is money to you? Prestige? Time to spend with family and friends? • Where do you want to live? What features in terms of weather, geography, cultural and social life do you see as ideal? • Is it important for you that work achieve certain purposes or values, or do you see work ‘just a way to make a living’? Are the organization’s culture and ethical standards important to you?

How Employers Use Resumes 1. Employers use resumes to decide whom to interview 2. The search committee skims resumes 3. Employers assume that letter and resume represent your best work 4. Interviewers usually reread your resume before the interview to refresh their memories 5. After the search committee has chosen an applicant, it submits the applicant’s resume to people in the organization who must approve the appointment (unusual job titles, or organizations that may be unfamiliar to the reader)

Guidelines for Resumes • • • Length Emphasis Details Writing Style Layout, Printing, and Paper

What to Include in a Resume • • Name, Address, and Phone Number Career Objective Education Honors and Awards Experiences Activities References

• http: //www. clarkson. edu/writingcenter/resu me_samples. html • https: //plus. google. com/11337041139704549 9420/posts • http: //graduateresumes. com/#