Research 2010 Nielsen Research 2009 Top

Research 2010

Nielsen Research 2009 – Top Channel Growth Network % Rank NFL Network Mun 2 Cable Fox Business Network Outdoor Channel Science Channel Lifetime Movie Network REELZCHANNEL Style History International Biography Channel 1 2 3 4 5 6 7 8 9 10 Source: Nielsen 2009

Reelz. Channel Compared to Other Channels Reelz. Channel Viewership Ranking Among Popular Digital Networks, on Charter, Los Angeles System: % Subs Viewing 1. National Geographic 23. 24 2. MTV 2 16. 40 3. G 4 16. 34 4. Lifetime Movie Network 14. 04 5. Hallmark 13. 14 6. Womens Entertainment 12. 78 7. History International 11. 76 8. Style Network 10. 99 9. Versus 9. 75 10. Noggin 9. 60 11. The N 8. 85 12. Nicktoons 8. 42 13. Discovery Health 8. 36 14. Biography Channel 8. 30 15. Military Channel 7. 76 16. Boomerang 7. 39 17. Fuse 7. 14 18. Sundance Channel 6. 87 19. MTV Hits 6. 83 20. Reelz. Channel 6. 46 21. Investigation Discovery 6. 44 22. TV Land 23. MTV Jams 24. BBC America 25. TV 1 26. DIY 27. Planet Green 28. VH 1 Classic 29. VH 1 Soul 30. BET J 31. Fine Living 32. Fuel TV 33. Independent Film 34. Discovery Kids 35. MTV U 36. Discovery en Espanol 37. Wealth TV 38. Imagin. Asian TV 39. Bloomberg TV 40. ABC News Now 41. CMT Pure Country 42. Fox Business News Source: Rentrak-Reelz. Channel Research June/July/August 2009 6. 35 6. 32 6. 18 5. 43 4. 79 4. 76 3. 95 3. 88 3. 80 3. 64 3. 57 3. 46 2. 75 2. 72 2. 32 2. 20 1. 77 1. 73 1. 72 1. 37 1. 08

Reelz. Channel Viewership Test System: Charter Los Angeles Basic Subscribers: 274, 000 Time Frame: June, July, August 2009 Reelz. Channel Viewers as % of System Subscribers: JUNE 6. 9% JULY 6. 5% AUGUST 4. 4% • On a monthly basis, between 4. 4% and 6. 9% of all basic system subscribers tuned into Reelz. Channel; the three month average was 5. 9%. The tune-in percentage was more than double when calculated against only the digital basic package where Reelz. Channel is carried. • Definition of a viewer: A viewer had to watch Reelz. Channel for at least 6 consecutive minutes at some point during the month. This is the same benchmark used by Nielsen Research in determining household network ratings nationwide. Source: Rentrak-Reelz. Channel Research June/July/August 2009

Percentage of Subs Ordering Transactional On Demand Movies Non RC Viewers Difference June 12. 3% 18. 8% 53. 3% July 12. 0% 17. 5% 46. 1% August 11. 9% 16. 5% 38. 5% • Reelz. Channel viewers ordered transactional on-demand movies at a buy rate between 38. 5% and 53. 3% higher than non-Reelz. Channel viewers. Source: Rentrak-Reelz. Channel Research June/July/August 2009

Recommended Titles Performance Non RC Viewers Difference June 2. 9% 3. 8% +33% July 1. 2% 1. 9% +52% August . 68% . 99% +47% • On Demand titles promoted by Reelz. Channel performed at buy rates between 33% and 52% higher among Reelz. Channel viewers. • Examples of promoted titles during this period: Quantum of Solace, Gran Torino, Slumdog Millionaire, Twilight, Madagascar 2, Benjamin Button, Doubt, He’s Just Not That Into You, The Reader, New in Town. Source: Rentrak-Reelz. Channel Research June/July/August 2009

Guaranteed Movie Recommendation Our on-air promotion – the Guaranteed Movie Recommendation (GMR) – seeks to drive more on-demand movie sampling and viewing through a money-back guarantee on movies viewers don’t like. In June, the GMR was Gran Torino, starring Clint Eastwood. Below is buy rate performance data: Non RC Viewers Difference 1. 89% • RC Viewers 3. 48% +84% The GMR movie buy rate was 84% higher among Reelz. Channel viewers versus non-viewers. Source: Rentrak-Reelz. Channel Research June/July/August 2009

Premium Channel Usage of premium channels comparison between Reelz. Channel viewers and non-Reelz. Channel viewers for the month of July 2009: Non RC Viewers Base 153, 110 15, 372 % Premium 60. 18% 87. 52% Difference 254, 412 17, 564 Premium RC Viewers +45. 4% • Usage of premium channels among Reelz. Channel viewers was 45. 4% higher than among non-Reelz. Channel viewers. • Definition of a viewer: A viewer had to watch one of the above mentioned channels for at least 30 consecutive minutes during the month. • Premium channels surveyed: HBO, Showtime, Starz, plexes of each. Source: Rentrak-Reelz. Channel Research June/July/August 2009

Reelz. Channel Viewers: Cable’s Best Customers Reelz Audience Percent Reelz Index to US Any premium channel viewing past 30 days 46% 140 Watched any pay-per-view past 12 months 24% 140 Heavy cable viewing/15+ hours past week 99% 155 Household has a DVR 50% 156 Source: MRI Fall 2009, Base: Adults 18+; Viewed past week

Reelz. Channel HH Sampling (Cume) Has Increased Significantly Reelz. Channel was viewed in 1, 682, 000 Homes During the Average Week of 4 Q’ 09 – An increase of 88% Past Year from 2. 1 to 3. 6% of coverage area homes. Reelz. Channel Weekly HH Cume Audience Among Coverage Area HHs SOURCE: Nielsen Media Research, National People Meter; Average Weekly Cume based on 6 min. of viewing during one day.

Attractive Nielsen Demographics Reelz. Channel a Top 10 Network for Top Earning Professional Adults 18 -49 “New Car Prospect, Any Type of Car” 3 Q 09 Total Day Coverage Area Rating Index to A 25 -54 Source: Nielsen Cable National Audience Demographics, Base: A 25 -54 June 29, 2009 – September 27, 2009 Monday-Sunday 6: 00 AM-6: 00 AM

Reelz. Channel. com: A Top Movie/Entertainment Site for Persons 12 -49 Source: com. Score Site Metrix, December 2009; Unique Index to Internet Users

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