Resale Department
MARS’s products:
What we have done throughout this period 6 week Ø Investigation of the current market and Company’s today's position Ø Research of the probable market places extension of sales Possible Solutions!!!
I. Investigation of the current market and Company’s today's position Founded In 1911 by Frank C. Mars (Tacoma, Washington) It is an American global manufacturer of confectionery, pet food, and other food Six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. The 3 rd largest privately held company in the United States by Forbes.
II. MARS in Kazakhstani Market Takes one of the leading place among competitors
III. Research of the probable market places 1) Corporate clients 2) Subway station 3) Beauty salons and spa 4) Vending machines 5) MEGA and other shopping centers 6) Moving equipped cars for sale of chocolate and ice cream
1. Corporate clients Supply of MARS products for special events Research area: “Каз. Мунай. Газ” JSC, Tengizchevroil, AGIP, BIG 4 PROBLEMS: üAlready have their own canteens üOwn well-known distributors üVending machines
2. Subway station § § Installation of vending machines PROBLEMS: ü Prohibited by administration can destroy public order ü Not reasonable in Kazakhstani market only in Almaty area + = PROFIT ? ? ?
3. Beauty and Spa Salons Supply of “DOVE” chocolate Research area: VIVA , Gaziza, Persona, Deja Vu, Paradise, Expert, Garmonia, The Best Problems: üToo costly for them üTheir service already have included the supply of tea and coffee üOwn distributors üNot attractive and healthy for the clients, especially WOMEN ü + =
4. Vending Machines ONLY MARS product placement PROBLEMS: ü not controlled by MARS üproducts should be differentiated üNot beneficial for the vending machine owners üToo expensive to maintain own machines
5. MEGA Selling of M&Ms candies by weight in big shopping centers PROBLEMS: üDoes not follow the MARS policy no touch with hands üAdditional expenditures: maintenance, salary for staff üTime consuming (concerning the collection of revenue) üDifferent emplacement of shopping centers throughout the city absence of centralization
6. Moving equipped cars for sale of chocolate and ice cream Supply of MARS products in the parks and private sector PROBLEMS: üSeasonal sales üNot convenient in case of traffic jam üAdditional spending: transport support, repairment of car in case of trouble