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REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM General Directorate of Promotion August-2009 REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM General Directorate of Promotion August-2009

Tourism Trends and the Reflections of the Global Economic Crisis on Tourism Tourism Trends and the Reflections of the Global Economic Crisis on Tourism

Tourism Trends v Cheap airway transport is getting stronger. v The importance of internet Tourism Trends v Cheap airway transport is getting stronger. v The importance of internet in deciding on travel destinations and making reservations is on the rise. v 41% of 308 million travelers (123 million people) who have access to the internet decide on their destinations and buy holidays online. v Those who decide on their destinations online but make reservations in a different way are 81 million people. (27%)

Tourism Trends v It is predicted that culture tourism will have grown much bigger Tourism Trends v It is predicted that culture tourism will have grown much bigger than international tourism by 2020. v Special interest destinations are slowly replacing mass tourism. v Tourists take environmental, cultural, ethnic and historical characteristics of the destinations more into consideration. v Responsible tourism, a tourism trend in which tourists become a part of local life and respect for the people and environment of the country they travel, is improving.

Tourism Trends v A higher number of consumers show cultural activities among their top Tourism Trends v A higher number of consumers show cultural activities among their top five reasons to travel. v As a result of global warming, there will be climate change and tourism will be affected. v As Europe’s population is getting older, tourism types like health tourism and ecotourism is gaining importance. v Youth tourism has an ever-increasing importance in world tourism market. It is predicted that 20% of tourism movements will be due to youth tourism.

The New Tourist v sees internet as the prior source of getting information and The New Tourist v sees internet as the prior source of getting information and making reservations before taking decision, v prefers low-cost airline companies, v makes his/her own organization, v travels more but for shorter term, v makes his/her decision later than usual,

The New Tourist v has a higher brand awareness, v is always in interaction The New Tourist v has a higher brand awareness, v is always in interaction with his/her surroundings for the best decision, v does not prefer package tours but special interest destinations, v is more sensitive to the environment, v wonders different cultures and activities.

The Reflections of the Global Economic Crisis on World Tourism v Increase in travels The Reflections of the Global Economic Crisis on World Tourism v Increase in travels to closer destinations and domestic travels, v Decrease in visiting friends and relatives and repeating trips, v More decrease in business travels than holiday and leisure travels, v Decrease in overnight stays and expenditure, v Exchange rates are also important in choosing the destination,

The Reflections of the Global Economic Crisis on World Tourism v Stronger cooperation is The Reflections of the Global Economic Crisis on World Tourism v Stronger cooperation is needed amongst all actors of tourism, v Local organizations are gaining importance, v Product-planning is important, v More interest in faith and culture tourism, v Growth in camping and youth tourism, v Increase in the number of environment-friendly hotels.

Situation in the World Figures for the First Four Months of 2009 World Europe Situation in the World Figures for the First Four Months of 2009 World Europe Turkey -%8 -%10 -%0, 5 WTTC’s Predictions for the end of 2009 Turkey Spain Greece Italy Egypt +%1, 3 -%4, 9 -%1, 8 -%5, 5 -%2, 8 It is expected that the world average growth in tourism in 2009 will be between -4% and -6%. Source: World Tourism Organization (UNWTO)

Situation in Rival Countries Spain v According to Spain Statistics Bureau, the number of Situation in Rival Countries Spain v According to Spain Statistics Bureau, the number of tourists visiting Spain has fallen by %11, 8 between January and May in 2009. Greece v It is expected that the number of tourists visiting Greece will decrease by nearly 3 million in 2009 and this figure will be between 7% and 11% at the end of the year. v It has been declared that reservations have decreased by 30% so far in 2009.

Turkey’s Advantages in Crisis Period v Advantage in price – quality balance v Appreciation Turkey’s Advantages in Crisis Period v Advantage in price – quality balance v Appreciation of euro and other currencies and Turkey’s being out of euro-region v Broadening market range v Experience on all-inclusive system v Product potential for all income groups

TARGET COUNTRIES BRIEF MARKET REPORTS TARGET COUNTRIES BRIEF MARKET REPORTS

GERMANY Population 82. 2 million (2006) Tourism Authority GNTB ( The German National Tourist GERMANY Population 82. 2 million (2006) Tourism Authority GNTB ( The German National Tourist Board) International Travels 48 million Tourism Expenditure 61, 5 billion USD (2008) Preferred Foreign Destinations 1. Spain, Balearic Islands, Canary Island (14 %) 2. Italy (7. 3%) 3. Austria (5. 8 %) 4. Turkey (5. 7 %)

Tourist Profile GERMANY Length of stay 10, 8 days Target Age Groups 25 -50 Tourist Profile GERMANY Length of stay 10, 8 days Target Age Groups 25 -50 age group (40%), 50+ age group (30%), 14 -29 age group (30%) Time for Decision Making 6 -12 months Reservation Time 3 -6 months and last minute Preferred Reservation Type Travel agents and internet (8%) Preferred Accommodation Type Holiday villages and hotels Travel Purposes Sun-sand-sea, entertainment, shopping, wellness and business travels Preferred Season for International Travels 1. Spring, 2. Summer, 3. Autumn, 4. Winter Average Expenditure per Person 1. 143 Euro

Turkey in German Market -2009 Incoming Tourists to Turkey 4. 415. 525 (2008) 2008 Turkey in German Market -2009 Incoming Tourists to Turkey 4. 415. 525 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 7, 79 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 1. 682. 803 / - 8, 14 % Rank and Market Share at the Total Arrivals to Turkey (2008) 1 st / 16, 77 % market share 2006 Package Tour List 1. Spain, 2. Italy, 3. Turkey, 4. Greece 5. North African Countries Number of Travel Agencies and Tour Operators Making Operations to Turkey Big tour operators: 6 Travel agents: 12. 000 (95% have operation to Turkey) Distribution of Incoming Tourist According to the Destinations 1. Mediterranean Region 2. Marmara Region (Istanbul) 3. Aegean Region 4. Central Anatolian Region (Cappadocia) The Most Effective Advertisement Type and Time Print media, TV, outdoor, radio, internet January/June and Spring/Summer period Ongoing Promotional Campaigns Print media, outdoor, TV, radio, internet and PR

RUSSIA Population 140, 041, 247 (July 2009) Tourism Authority Federal Tourism Agency International Travels RUSSIA Population 140, 041, 247 (July 2009) Tourism Authority Federal Tourism Agency International Travels 29. 107. 224 (2006) Tourism Expenditure 22, 3 billion USD (2007) Preferred Foreign Destinations Turkey, Egypt, China, France, Dubai (2006)

RUSSIA Tourist Profile Length of stay 10 -15 days (2006) Target Age Groups ABC RUSSIA Tourist Profile Length of stay 10 -15 days (2006) Target Age Groups ABC 1 socio-economic groups, 25 -55 age group Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Package tour Preferred Accommodation Type 4 -5 star hotels and holiday villages Travel Motivations Low prices (all inclusive), sun-sand-sea, service quality , entertainment (aqua parkdisco-animation) Preferred Season for International Travels May – October, end of December, Noel Average Expenditure per Person 800 -1000 USD (for a week)

Turkey in Russian Market -2009 Incoming Tourists to Turkey 2. 879. 278 (2008) 2008 Turkey in Russian Market -2009 Incoming Tourists to Turkey 2. 879. 278 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 16, 79 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 1. 003. 377 / -14, 9 % Rank and Market Share at the Total Arrivals to Turkey (2008) 2 nd / 10, 93 % market share Package Tour List (2006) 1 th (14%) –Package Tour 6 th (6, 28%) –All travels Number of Travel Agencies and Tour Operators Making Operations to Turkey 150 Distribution of Incoming Tourist According to the Destinations Antalya- Marmaris-Bodrum-KuşadasıIstanbul The Most Effective Advertisement Type and Time Outdoor (mega-billboard, electronic plasma etc. ), print media, TV Ongoing Promotional Campaigns Outdoor , print media, TV and PR

GREAT BRITAIN Population 61, 1 million Tourism Authority Department of Culture, Media and Sports GREAT BRITAIN Population 61, 1 million Tourism Authority Department of Culture, Media and Sports - Visit. Britain International Travels 69, 5 million (2006) Tourism Expenditure 72, 3 billion USD (2007) Number of Tour Operators and Travel Agencies 1. 787 (2005) Preferred Foreign Destinations Turkey, Spain, France, Ireland, Italy, USA, Germany, Greece, Netherland, Portugal, Belgium, (2006)

Tourist Profile GREAT BRITAIN Length of stay 10 days Target Age Groups ABC 1 Tourist Profile GREAT BRITAIN Length of stay 10 days Target Age Groups ABC 1 socio-economic groups, third aged group, 18 -29 age group, golf players and yacht travelers Time for Decision Making December- May period Reservation Time January-February-March Lastminute: May-June Preferred Reservation Type Travel agents (49%), tour operators (24%), individual reservations (%24) Preferred Accommodation Type Package tours (all inclusive) Travel Purposes Sun-sand-sea, culture, golf, yachting, diving and spa-wellness Preferred Season for International Travels July-September , Christmas Holidays, Easter Holidays Average Expenditure per Person 495 Sterlin (940 $) (2006) 625 Sterlin (1. 187 $) (2006)- in Turkey

Turkey in British Market -2009 Incoming Tourists to Turkey 2. 169. 924 (2008) 2008 Turkey in British Market -2009 Incoming Tourists to Turkey 2. 169. 924 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 13, 25 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 854. 271 / 11, 6 % Rank and Market Share at the Total Arrivals to Turkey (2008) 3 rd / %8, 24 market share 2006 Package Tour List 3 th (1 th Spain, 2 th Greece) Number of Travel Agencies and Tour Operators Making Operations to Turkey 100 Distribution of Incoming Tourist According to the Destinations Muğla (66%), İstanbul (14%), Antalya (12%) The Most Effective Advertisement Type and Time TV, outdoor ve print media December-May period Ongoing Promotional Campaigns TV, outdoor, print media, internet, PR

HOLLAND Population 16. 486. 056 (2006) Tourism Authority Ministry of Economics- Netherlands Tourism Board HOLLAND Population 16. 486. 056 (2006) Tourism Authority Ministry of Economics- Netherlands Tourism Board International Travels 17. 6 million (2007) Tourism Expenditure 19, 1 billion USD (2007) Preferred Foreign Destinations France, Germany, Belgium, Spain, Austria, Italy, Greece, Turkey, UK

Tourist Profile HOLLAND Length of stay 8 -11 days Target Age Groups 55+ age Tourist Profile HOLLAND Length of stay 8 -11 days Target Age Groups 55+ age groups and family with children Time for Decision Making December-April Reservation Time January-March Preferred Reservation Type Internet (52%), Travel Agencies (37%) Preferred Accommodation Type 4 -5 star hotels, holiday villages and aparts Travel Motivations Warm climate, low prices, friendly people, sun-sand-sea, culture Preferred Season for International Travels May-October Average Expenditure per Person Turkey- 802 Euro, Spain- 763 Euro Greece- 910 Euro, Other Mediterranean Countries- 812 Euro

Turkey in Dutch Market -2009 Incoming Tourists to Turkey 1. 141. 580 (2008) 2008 Turkey in Dutch Market -2009 Incoming Tourists to Turkey 1. 141. 580 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 8. 34 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 414. 967 / - 9, 8 % Rank and Market Share at the Total Arrivals to Turkey (2008) 5 th / 4, 33 % market share Share of Turkey in Dutch Market 9 th/ 3. 7 %(2007) Number of Travel Agencies and Tour Operators Making Operations to Turkey 112 Preferred Tourism Types in Turkey Sun-sand-sea, culture, city tours, sportive activities Distribution of Incoming Tourist According to the Destinations Istanbul, Alanya, Side, Antalya, Bodrum, Marmaris The Most Effective Advertisement Type and Time TV, outdoor, print media, radio, internet January-April and October-December Ongoing Promotional Campaigns TV, outdoor, print media, radio, internet, joint marketing

FRANCE Population 62. 380. 800 Tourism Authority Ministry of Tourism International Travels 13 million FRANCE Population 62. 380. 800 Tourism Authority Ministry of Tourism International Travels 13 million (2008) Tourism Expenditure 36, 7 billion USD Number of Tour Operators and Travel Agencies 4. 105 Preferred Foreign Destinations Spain, Italy, Belgium-Luxembourg, Germany, Portugal, , UK, Greece, Morocco, Tunisia, Egypt, Turkey

FRANCE Tourist Profile Length of stay 2 weeks Target Age Groups ABC 1 socio-economic FRANCE Tourist Profile Length of stay 2 weeks Target Age Groups ABC 1 socio-economic groups, 25+ age group Time for Decision Making January –March Reservation Time January –March and last- minute Preferred Reservation Type Internet and tour operators Preferred Accommodation Type Holiday villages and 3 -4 -5 star hotels Travel Motivations Sun-sand-sea, city break, agro tourism, Culture/faith tourism and health tourism Preferred Season for International Travels May-September Average Expenditure per Person 1. 048 Euro

Turkey in French Market -2009 Incoming Tourists to Turkey 885. 006 (2008) 2008 -2007 Turkey in French Market -2009 Incoming Tourists to Turkey 885. 006 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 15, 2 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 369. 654 / 5, 07 % Rank and Market Share at the Total Arrivals to Turkey (2008) 7 th / 3, 36 % market share Number of Travel Agencies and Tour Operators Making Operations to Turkey 110 Preferred Tourism Types in Turkey Sun-sand-sea, culture, shopping, city tours and spa-wellness Distribution of Incoming Tourist According to the Destinations Bodrum, Izmir, Antalya, Istanbul, Cappadocia The Most Effective Advertisement Type and Time Internet, print media, TV January-June period Ongoing Promotional Campaigns Outdoor, TV, print media, internet, PR

U. S. A Population 301. 139. 947 Tourism Authority OTTI - Office of Travel U. S. A Population 301. 139. 947 Tourism Authority OTTI - Office of Travel & Tourism Industries, TIA – Travel Industry Association of America International Travels 63, 6 million (30, 8 million overseas) (2008) Tourism Expenditure 76, 2 billion USD (2007) Number of Tour Operators and Travel Agencies 750 tour operators and 4. 000 travel agencies Preferred Foreign Destinations Mexico, Canada, UK, France, Italy, Germany, Japan, China (2008)

U. S. A Tourist Profile Length of stay 8. 9 days (in Turkey 8, U. S. A Tourist Profile Length of stay 8. 9 days (in Turkey 8, 1 days) Target Age Groups 55+ age group and culture oriented travelers Time for Decision Making May-September Period: 130 days October-April Period: 79 days Reservation Time December-May period Preferred Reservation Type Travel Agents and internet Preferred Accommodation Type 5 star hotels, boutique hotels Travel Motivations Holiday/Recreation % 40 (Dining in Restaurants % 81, shopping % 71, visiting historical places % 51, sightseeing % 40, cultural heritage tours %32) Visiting to friends/relatives % 34 Business oriented visits % 18 Preferred Season for International Travels May-October / October-April Average Expenditure per Person 1. 540 USD

Turkey in American Market -2009 Incoming Tourists to Turkey 679. 445 (2008) 2008 -2007 Turkey in American Market -2009 Incoming Tourists to Turkey 679. 445 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 5, 68 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 257. 852 / - 5, 4 % Rank and Market Share at the Total Arrivals to Turkey (2008) 10 th / 2, 58 % market share Number of Travel Agencies and Tour Operators Making Operations to Turkey Over 100 Preferred Tourism Types in Turkey Visiting cultural/historical places, shopping, city breaks Distribution of Incoming Tourist According to the Destinations Istanbul, Cappadocia, Kuşadası (Efes), Antalya The Most Effective Advertisement Type and Time TV, print media, outdoor and internet December-May period Ongoing Promotional Campaigns Print media, TV, outdoor, internet, PR December-April period

UKRAINE Population 45, 700, 395 (July 2009) Tourism Authority Ministry of Culture and Tourism UKRAINE Population 45, 700, 395 (July 2009) Tourism Authority Ministry of Culture and Tourism International Travels 15. 5 million (2008) Tourism Expenditure 3, 3 billion USD (2007) Preferred Foreign Destinations Turkey, Egypt, Spain, Tunisia, Greece, Croatia, Bulgaria, Italy.

Tourist Profile UKRAINE Length of stay 7 -15 days (2006) Target Age Groups 35+ Tourist Profile UKRAINE Length of stay 7 -15 days (2006) Target Age Groups 35+ age group, families with children Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Package tour Preferred Accommodation Type 3 -4 -5 star hotels Travel Motivations Sea – sun – sand, all inclusive, service quality, entertainment (aqua park-discoanimation) Preferred Season for International Travels July, August Average Expenditure per Person 1000 - 1500 USD

Turkey in Ukrainean Market -2009 Incoming Tourists to Turkey 730. 689 (2008) 2008 -2007 Turkey in Ukrainean Market -2009 Incoming Tourists to Turkey 730. 689 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 23, 16 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 248. 723 / -21, 7 % Rank and Market Share at the Total Arrivals to Turkey (2008) 9 th (2, 77% market share) Number of Travel Agencies and Tour Operators Making Operations to Turkey 3. 356 Preferred Tourism Types in Turkey Sun-sand-sea, culture and winter tourism Distribution of Incoming Tourist According to the Destinations Antalya (Kemer, Alanya), Marmaris. Bodrum Istanbul The Most Effective Advertisement Type and Time Outdoor, TV, print media Ongoing Promotional Campaigns Outdoor, TV, print media, PR

ITALY Population 58, 1 million Tourism Authority Department of Development and Competition in Tourism ITALY Population 58, 1 million Tourism Authority Department of Development and Competition in Tourism International Travels 4. 520. 000 ( for first 4 months of 2009 ) Tourism Expenditure 27, 3 billion USD (2007) Number of Tour Operators and Travel Agencies 130 tour operators and 6, 870 travel agencies Preferred Foreign Destinations France, Spain, Germany, Greece, Austria, Egypt, Morocco, Algeria, Tunisia

ITALY Tourist Profile Length of stay 7 Target Age Groups 18 -65 age group ITALY Tourist Profile Length of stay 7 Target Age Groups 18 -65 age group , ABC 1 socio-economic groups Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Internet and travel agency Preferred Accommodation Type 3 -4 -5 Star hotels, apartment Travel Motivations Sea, countryside, city, culture/city tourism and thermal tourism. Preferred Season for International Travels Easter Holiday in Winter, July and Average Expenditure per Person 460 Euro September in summer

Turkey in Italian Market -2009 Incoming Tourists to Turkey 600. 261 (2008) 2008 -2007 Turkey in Italian Market -2009 Incoming Tourists to Turkey 600. 261 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 16, 6 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 254. 169 / 8, 9 % Rank and Market Share at the Total Arrivals to Turkey (2008) 11 th (2, 28%) Number of Travel Agencies and Tour Operators Making Operations to Turkey 20 Preferred Tourism Types in Turkey Sun-sand-sea, culture/city, faith tourism, shopping and spa-wellness Distribution of incoming Tourist According to the Destinations Bodrum, Antalya, Istanbul, Cappadocia, Efes The Most Effective Advertisement Type and Time Internet, TV, print media/ April-May and October Ongoing Promotional Campaigns Internet, TV, print media, outdoor, PR/ April-May period and October

BELGIUM Population 10. 666. 866 (2008) Tourism Authority Federation of Tourism Industry International Travels BELGIUM Population 10. 666. 866 (2008) Tourism Authority Federation of Tourism Industry International Travels 6. 679. 000 (2008) Tourism Expenditure 16. 9 billion USD (2007) Number of Tour Operators and Travel Agencies 2. 000 Preferred Foreign Destinations France, Spain, Italy, Turkey, Greece, Austria, Germany

BELGIUM Tourist Profile Length of stay 1 week Target Age Groups 24 – 59 BELGIUM Tourist Profile Length of stay 1 week Target Age Groups 24 – 59 age group Time for Decision Making January for summer holiday, September for winter holiday Reservation Time 2 months ago for long holidays (February, March, April for summer holiday) ; last minute for short holidays. Preferred Reservation Type Package tour Preferred Accommodation Type 4 -5 star hotels, apart hotel, houses for rent Travel Motivations Culture, nature, winter sports, congress, health, golf, eco tourism, faith tourism Preferred Season for International March - November Travels Average Expenditure per Person 588 Euro

Turkey in Belgian Market -2009 Incoming Tourists to Turkey 596. 442 (2008) 2008 -2007 Turkey in Belgian Market -2009 Incoming Tourists to Turkey 596. 442 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 10 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 220. 761 / 1, 8 % Share of Turkey in Belgian Market 17, 82 % ( September 2008 -February 2009) Rank and Market Share at the Total Arrivals to Turkey (2008) 12 th (2, 5 %) Number of Travel Agencies and Tour Operators Making Operations to Turkey 20 Preferred Tourism Types in Turkey Sea, culture, golf, faith and health tourism Distribution of Incoming Tourist According to the Destinations Antalya- Ege- Bodrum -Istanbul- Cappadocia The Most Effective Advertisement Type and Time İnternet, TV, print media January-June, September-November Ongoing Promotional Campaigns TV, print media, outdoor/ January-June and September-November period

AUSTRIA Population 8. 347. 341 (2008) Tourism Authority Austria National Tourism Office (ANTO) International AUSTRIA Population 8. 347. 341 (2008) Tourism Authority Austria National Tourism Office (ANTO) International Travels 7, 68 million Tourism Expenditure 10. 6 billion USD (2007) Preferred Foreign Destinations Italy (20, 7 % ), Croatia (12, 8 %), Spain (8, 5 %), Greece (7, 3 %), Turkey (6 %), Germany (6 %), others (38 %) (2006)

AUSTRIA Tourist Profile Length of stay 5 -8 days Target Age Groups 18 – AUSTRIA Tourist Profile Length of stay 5 -8 days Target Age Groups 18 – 65 age group Time for Decision Making December-February period for summer holiday last minute reservation Reservation Time January – March Preferred Reservation Type Travel agency and internet Preferred Accommodation Type 4 -5 stars hotels, club hotels and pensions (46, 3 % ), friends and relatives (34, 5 % ) others (Apart Hotel, thermal cure center, Camping) (19, 2 %) Travel Motivations Warm climate, sea, culture, shopping, gastronomy, sportive aktivities Preferred Season for International Travels 78 % summer, 22 %winter. 39, 2 % July, August and September, travels generally in May – September to other countries. Average Expenditure per Person For Holiday: 800 Euro, For Business Travel; 1, 200 Euro

Turkey in Austrian Market -2009 Incoming Tourists to Turkey 520. 334 ( 2008) 2008 Turkey in Austrian Market -2009 Incoming Tourists to Turkey 520. 334 ( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey + % 10, 13 Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 186. 301 / % - 1, 4 Turkey’s Share in Austrian Market 3 th (% 9) Rank and Market Share at the Total Arrivals to Turkey (2008) 15 th (1, 98%) Preferred Tourism Types in Turkey Sejours/sight seeing tours (36, 4%), wellness (34, 4 %), sea (33, 5 %), long haul destination/luxury holiday (28%) Distribution of Incoming Tourist According to the Destinations Antalya- Muğla- Istanbul The Most Effective Advertisement Type and Time TV, print media, mega posters at main connection points of city and outside of city superhighway, tour operator catalogs and fairs/January- February- March and Autumn session Ongoing Promotional Campaigns TV, outdoor, print media, joint advertising/ January-March period and Autumn session

SWITZERLAND Population 7. 604. 467 (2008) Tourism Authority Undersecretariat of Economics International Travels and SWITZERLAND Population 7. 604. 467 (2008) Tourism Authority Undersecretariat of Economics International Travels and Rank at the International Travels Worldwide 20. 9 million ( 2008) / 7 th Tourism Expenditure 10. 9 billion USD (2007) Number of Tour Operators 800 Preferred Foreign Destinations 1. France, 2. Italy, 3. Germany, 4. Spain, 5. Austria, 6. UK, 7. Greece, 8. Turkey, 9. USA, 10. Hungary

Tourist Profile SWITZERLAND Length of stay 12 days for long distance destinations 6 days Tourist Profile SWITZERLAND Length of stay 12 days for long distance destinations 6 days for near destinations Target Age Groups 18 -70 age group Time for Decision Making Spring holidays: After Christmas Summer holidays: March-May Autumn holidays: August-September Christmas holiday: September-October Reservation Time 2 month ago: 62 % 4 weeks ago: 19 % Last minute: 8 % Preferred Reservation Type Travel agencies, internet Preferred Accommodation Type 2 -3 star hotels: 26 % 5 star hotels: 19 % Near friends and relatives: 16 % Travel Motivations Relaxing (73% ), experience different cultures (54%), meeting different people 45 (%), entertainment (39%), sportive (28%), spending time with family (25%), health (11%) Travel Purpose Sun-sand-sea tourism, culture tourism, golf tourism, yachting and water sports Average Expenditure per Person 82 CHF per day (2008 )

Turkey in Swiss Market -2009 Incoming Tourists to Turkey 252. 925 (2008) 2008 -2007 Turkey in Swiss Market -2009 Incoming Tourists to Turkey 252. 925 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 10, 12 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 107. 026 / 16, 7 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 90 Turkey specialists: Bentour Türkei Reisen AG, Avrupa Reisen, Vatan Reisen Distribution of Incoming Tourist According to the Destinations Antalya, Istanbul, Aegean Region (Bodrum), Cappadocia, East Anatolia The Most Effective Advertisement Type and Time TV, print media, outdoor, internet, radio January-June / August-October Ongoing Promotional Campaigns Print media, outdoor, internet, TV, PR

POLAND Population 38. 482. 919 (July 2009) Tourism Authority Ministry of Economy and Labor POLAND Population 38. 482. 919 (July 2009) Tourism Authority Ministry of Economy and Labor -Tourism Department International Travels 24 million Tourism Expenditure 8, 5 billion USD (2007)

Tourist Profile POLAND Target Age Groups 18 -50 age group Time for Decision Making Tourist Profile POLAND Target Age Groups 18 -50 age group Time for Decision Making April-June period Reservation Time Last minute (20 -25%) Preferred Reservation Type Travel Agencies and internet Preferred Accommodation Type 5 Stars Hotels, package tours Travel Motivations Warm climate, sea, sport and winter sports, culture ( to European Cities), shopping, gastronomy and suitable price Preferred Season for International Travels April-October Period Average Expenditure per Person 500 Euro

Turkey in Polish Market -2009 Incoming Tourists to Turkey 397. 682 (2008 Yılı) 2008 Turkey in Polish Market -2009 Incoming Tourists to Turkey 397. 682 (2008 Yılı) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 44 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 145. 247 / 9, 7 % Turkey’s Share in Tourism Market 2, 9 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 9 Preferred Tourism Type in Turkey Sun-Sand-Sea tourism Distribution of Incoming Tourist According to the Destinations 60 % Mediterranean, 22 % Marmara, 18 % Aegean The Most Effective Advertisement Type and Time TV (January-April), print media (January-September), outdoor (April. August), Internet (January-september) Ongoing Promotional Campaigns TV, print media, outdoor, Internet

DENMARK Population 5. 432. 335 Tourism Authority Ministry of Industry and Commerce International Travels DENMARK Population 5. 432. 335 Tourism Authority Ministry of Industry and Commerce International Travels 14, 4 million (2008) Tourism Expenditure 8, 6 billion USD (2007) Number of Travel Agencies and 400 Tour Operators Making Operations to Turkey Preferred Foreign Destinations Sweden, Germany, France, Spain, England, Norway, Greece, Austria, Italy, Turkey

DENMARK Tourist Profile Length of stay 1 week Target Age Groups 24 – 59 DENMARK Tourist Profile Length of stay 1 week Target Age Groups 24 – 59 age group Time for Decision Making The period after Noel Reservation Time Before 2 – 4 months Preferred Reservation Type Tour operators Preferred Accommodation Type Apart Hotels and all inclusive Travel Motivations Sea-sun-sand, wellness (teeth, eye, rheumatism treatments), shopping, eco tourism Preferred Season for International Travels June – September Average Expenditure per Person 1. 305 Euro

Turkey in Danish Market -2009 Incoming Tourists to Turkey 276. 805 ( 2008) 2008 Turkey in Danish Market -2009 Incoming Tourists to Turkey 276. 805 ( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 4, 29 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 115. 241 / 2, 6 % Rank and Market Share at the Total Arrivals to Turkey (2008) 22 th (1, 05% ) Number of Travel Agencies and Tour Operators Making Operations to Turkey 26 Preferred Tourism Type in Turkey Sun-Sand-Sea tourism, MICE tourism, yatching, water sports, golf tourism, faith tourism and wellness tourism Distribution of Incoming Tourist According to the Destinations Antalya – Aegean Region -Istanbul The Most Effective Advertisement Type and Time TV January-April, October-November

FINLAND Population 5. 231. 372 Tourism Authority Ministry of Industry and Commerce-National Tourism Board FINLAND Population 5. 231. 372 Tourism Authority Ministry of Industry and Commerce-National Tourism Board International Travels 5. 257. 532 (2008) Tourism Expenditure 3, 4 billion USD (2007) Preferred Foreign Destinations Estonia, Spain, Sweden, Greece, Italy, Thailand, USA, Bulgaria, Turkey, Portugal, Netherlands, Egypt, Croatia, Brazil, Germany, France, England (2007)

Tourist Profile FINLAND Length of stay 0 One week Target Age Groups 30 -55 Tourist Profile FINLAND Length of stay 0 One week Target Age Groups 30 -55 and 55+ age groups, families with children Time for Decision Making October-November, January-April period, June-July and last minute Reservation Time October-November, January-April period, June-July and last minute Preferred Reservation Type Tour operators (85%), individual travel (15%) Preferred Accommodation Type 2 -4 star Hotels (65%), Holiday Village (10 % ), Apart (20% ), Travel Motivations Entertainment-rest (87%) , business (13%) Preferred Season for International Travels February, April-October Average Expenditure per Person 710 $ (800 $ in Turkey ) (2004)

Turkey in Finnish Market -2009 Incoming Tourists to Turkey 102. 883 (2008) 2008 -2007 Turkey in Finnish Market -2009 Incoming Tourists to Turkey 102. 883 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 21, 93 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 59. 272 / 35, 7 % 2006 Package Tour List 5 th Number of Travel Agencies and Tour Operators Making Operations to Turkey 8 Preferred Tourism Type in Turkey Sun-Sand-Sea tourism, culture/city tourism, golf tourism, diving, yatching, mountaining Distribution of Incoming Tourist According to the Destinations Alanya (31%), Marmaris (12%), Istanbul (11%), Fethiye (10%), Belek (8 %) Bodrum, Kas (6 %) The Most Effective Advertisement Type and Time TV, press, outdoor; October-November period

SWEDEN Population 9, 031, 088 Tourism Authority Sweden Travel and Tourism Council International Travels SWEDEN Population 9, 031, 088 Tourism Authority Sweden Travel and Tourism Council International Travels 12. 6 million (2008) Tourism Expenditure 13, 9 billion USD (2007) Number of Tour Operators and Travel Agencies 130 Preferred Foreign Destinations Finland, Denmark, Spain, Norway, Germany, England, Italy, Greece, France

Tourist Profile SWEDEN Length of stay One week Target Age Groups Families with child Tourist Profile SWEDEN Length of stay One week Target Age Groups Families with child in middle-class income (mass and culture tourism), high level income group (thermal and golf tourism) Time for Decision Making January-May Reservation Time January-May period and last minute Preferred Reservation Type Individual organizations via travel agencies and internet Preferred Accommodation Type Apart Hotel, All inclusive Travel Motivations Sea-Sand-Sun, Culture, Golf and thermal Preferred Season for International Travels June-July Average Expenditure per Person 109 USD per day

Turkey in Swedish Market -2009 Incoming Tourists to Turkey 404. 052 (2008) 2008 -2007 Turkey in Swedish Market -2009 Incoming Tourists to Turkey 404. 052 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 19, 49 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 169. 098 / - 0, 2 % Turkey’s Share in Tourism Market 10 th (2006) Number of Travel Agencies and Tour Operators Making Operations to Turkey 25 Preferred Tourism Type in Turkey Sun-Sand-Sea tourism, culture/city tourism, thermal tourism, golf tourism Distribution of Incoming Tourist According to the Destinations Antalya, Istanbul, Marmaris The Most Effective Advertisement Type and Time TV, print media, outdoor January- March, October-November

NORWAY Population 4. 644. 547 Tourism Authority Norges Turistad International Travels 3. 680. 000 NORWAY Population 4. 644. 547 Tourism Authority Norges Turistad International Travels 3. 680. 000 (2007) Tourism Expenditure 14, 7 billion USD (2007) Number of Tour Operators and Travel Agencies 244 Preferred Foreign Destinations Spain, Sweden, Denmark, Greece, France, England, Italy, Germany

Tourist Profile NORWAY Length of stay One week Target Age Groups Families with child Tourist Profile NORWAY Length of stay One week Target Age Groups Families with child in middle-class income (mass and culture tourism), high level income group (thermal and golf tourism) Time for Decision Making January-April Reservation Time January-May Preferred Reservation Type Travel agency and internet Preferred Accommodation Type All inclusive, Apart Hotel Travel Motivations Sea-Sand-Sun, culture, health, golf and thermal tourism Preferred Season for International Travels June-July Average Expenditure per Person 103 USD per day

Turkey in Norwegian Market -2009 Incoming Tourists to Turkey 250. 458 (2008) 2008 -2007 Turkey in Norwegian Market -2009 Incoming Tourists to Turkey 250. 458 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 35, 79 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 101. 678 / - 2, 6 % Turkey’s Share in Tourism Market 8 th place Preferred Tourism Types in Turkey Sun-Sand-Sea tourism, spa-wellness golf tourism Distribution of Incoming Tourist According to the Destinations Antalya, Istanbul, Izmir The Most Effective Advertisement Type and Time TV, print media, outdoor / October-November

SPAIN Population 45. 116. 894 (2005) Tourism Authority Ministry of Trade, Industry and Tourism SPAIN Population 45. 116. 894 (2005) Tourism Authority Ministry of Trade, Industry and Tourism International Travels 10. 676. 395 (2006) Tourism Expenditure 19. 7 billion USD (2007) Number of Tour Operators and Travel Agencies 650 tour operators, 8. 000 travel agencies Preferred Foreign Destinations European Countries (France, Italy), Morocco, Egypt, Tunisia , Turkey

SPAIN Tourist Profile Length of stay 7 days Target Age Groups ABC 1 socio-economic SPAIN Tourist Profile Length of stay 7 days Target Age Groups ABC 1 socio-economic group, 25 -54 age group women, 18 -29 and 40 -54 age group men Time for Decision Making Summer holidays: After January Winter holidays: After September Reservation Time Long Holidays: 30 days Short Holidays: Last Minute Preferred Reservation Type Internet and travel agencies Preferred Accommodation Type 4 -5 star hotels, renting house, time-share Travel Motivations Culture, sport, health, faith and sea tourism Preferred Season for International Travels Easter Holiday, June - August Average Expenditure per Person 107. 6 Euro ( per day)

Turkey in Spanish Market -2009 Incoming Tourists to Turkey 342. 104 ( 2008) 2008 Turkey in Spanish Market -2009 Incoming Tourists to Turkey 342. 104 ( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 18, 6 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 133. 140 / 1, 2 % Turkey’s Share in Tourism Market 1. 89 %( 2005) Number of Travel Agencies and Tour Operators Making Operations to Turkey 49 Preferred Tourism Type in Turkey Culture/city tourism, Sun-Sand-Sea tourism Distribution of Incoming Tourist According to the Destinations Cappadocia, Istanbul, Aegean and Mediterranean Region The Most Effective Advertisement Type and Time Internet, TV, print media / January-May Ongoing Promotional Campaigns TV, outdoor, print media

MACEDONIA Population 2, 066, 718 Tourism Authority ATAM, Ministry of Economy Number of Tour MACEDONIA Population 2, 066, 718 Tourism Authority ATAM, Ministry of Economy Number of Tour Operators and Travel Agencies 78 (ATAM Members)

Tourist Profile MACEDONIA Length of stay 15 days Target Age Groups 18 -50 age Tourist Profile MACEDONIA Length of stay 15 days Target Age Groups 18 -50 age group Preferred Accommodation Type Hotel, resort, guesthouse Travel Motivations Culture and eco tourism, trade Preferred Travel Time 15 th June – 15 th August, Noel and Ramadan Average Expenditure per Person 1000 Euro

Turkey in Macedonian Market -2009 Incoming Tourists to Turkey 106. 645 (2008) 2008 -2007 Turkey in Macedonian Market -2009 Incoming Tourists to Turkey 106. 645 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 13, 81 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 46. 390 / 10, 7 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 20 Distribution of Incoming Tourist According to the Destinations Marmara Region, Aegean Region, Mediterranean The Most Effective Advertisement Type and Time Print media and TV, Outdoor March –June, September – October Ongoing Promotional Campaigns Print media and outdoor

JAPAN Population 127. 757. 000 Tourism Authority Ministry of Land Infrastructure and Transport; JNTO JAPAN Population 127. 757. 000 Tourism Authority Ministry of Land Infrastructure and Transport; JNTO (Japan National Tourist Office) International Travels 15. 987. 250 (2008) Expenditure 26, 5 billion USD (2007) Number of Tour Operators and Travel Agencies 287 tour operators, 812 travel agencies having operation abroad Preferred Foreign Destinations China, S. Korea, USA (Hawaii), Hong Kong, Thailand, Germany, France, Spain

JAPAN Tourist Profile Length of stay 5 -7 days Travel to Europe 8 -14 JAPAN Tourist Profile Length of stay 5 -7 days Travel to Europe 8 -14 days Target Age Groups 40 -49 age group women, 30 -39 age group men, retired people Time for Decision Making April-June Reservation Time April-November Preferred Reservation Type 40 % internet, 30 % package tours; 16 % private organizations Preferred Accommodation Type Luxury Hotels Travel Motivations Culture tourism, eco tourism, archeological tours. Preferred Season for International Travels March and August-October period Average Expenditure per Person 316. 900 JPY (App. 3520 $)

Turkey in Japanese Market -2009 Incoming Tourists to Turkey 149. 731(2008) 2008 -2007 Change Turkey in Japanese Market -2009 Incoming Tourists to Turkey 149. 731(2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey - 11. 32 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 64. 782 / -14, 8 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 26 tour operators and 57 travel agencies Preferred Tourism Types in Tukey Culture tourism Distribution of Incoming Tourist According to the Destinations Istanbul, Cappadocia, Pamukkale, Ephesus The Most Effective Advertisement Type and Time Internet, outdoor, TV, print media/ April-November Ongoing Promotional Campaigns TV, print media, Internet, outdoor, PR

S. KOREA Population 48. 420. 000 Tourism Authority Culture and Tourism Ministry International Travels S. KOREA Population 48. 420. 000 Tourism Authority Culture and Tourism Ministry International Travels 11. 996. 094 (2008) Tourism Expenditure 20, 9 billion USD (2007) Preferred Foreign Destinations China, Japan, Taiwan, Hong Kong, Macao, Thailand, Malaysia, Philippines, Indonesia, Singapore

S. KOREA Tourist Profile Length of stay 5 days Target Age Groups ABC 1 S. KOREA Tourist Profile Length of stay 5 days Target Age Groups ABC 1 socio- ekonomic class, 30 -50 age group, retired people, golf players Time for Decision Making 2 – 4 months Reservation Time 1 - 2 months Preferred Reservation Type Internet and agencies Preferred Accommodation Type 5 star hotels Travel Motivations Suggestions of friends, business travels, visiting different cultures, low prices Travel Purpose Holiday, VFR, Business (seminars, education etc. ) Preferred Season for International Travels December-August Average Expenditure per Person 1440 -1600 USD

Turkey in S. Korean Market -2009 Incoming Tourists to Turkey 119. 500(2008) 2008 -2007 Turkey in S. Korean Market -2009 Incoming Tourists to Turkey 119. 500(2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey - 11, 56 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 39. 068 / - 43, 27 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 15 -20 travel agents Preferred Tourism Types in Turkey Culture tourism Distribution of Incoming Tourist According to the Destinations Istanbul, Cappadocia, Pamukkale, Antalya The Most Effective Advertisement Type and Time TV, newspaper and outdoor for all target groups; Magazines and internet for special target groups Ongoing Promotional Campaigns TV, print media, internet

CHINA Population 1, 3 billion Tourism Authority China National Tourism Administration (CNTA) International Travels CHINA Population 1, 3 billion Tourism Authority China National Tourism Administration (CNTA) International Travels 41. 000 ( 2007) Tourism Expenditure 29, 8 billion USD (2007) Number of Tour Operators and Travel Agencies 528 Preferred Foreign Destinations Hong Kong and Macao B. , Japan, South Korea, Thailand, Malaysia, Singapore, Australia, North Korea, USA, Germany, France, England.

CHINA Tourist Profile Length of stay 10 days Target Age Groups 20 – 40 CHINA Tourist Profile Length of stay 10 days Target Age Groups 20 – 40 age group (white collars and employees) Time for Decision Making Before 1 month Reservation Time Before 1 month Preferred Reservation Type Package tours Preferred Accommodation Type 4 -5 star hotels and luxurious boutique hotels Travel Motivations Visiting more than one destination with group tours, gastronomy, shopping, photographing in famous places and visiting museums Travel Purpose Business visits, shopping, cultural tourism Preferred Season for International Travels February, Mach and October Average Expenditure per Person 1. 090 USD

Turkey in Chinese Market -2009 Incoming Tourists to Turkey 61. 882 - (2008) 2008 Turkey in Chinese Market -2009 Incoming Tourists to Turkey 61. 882 - (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey - 9, 3 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 33. 341 / 9, 4 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 15 Preferred Tourism Types in Turkey Culture tourism, shopping, visiting brand destinations Distribution of Incoming Tourist According to the Destinations Istanbul, Aegean Region, Antalya and Cappadocia The Most Effective Advertisement Type and Time TV, internet, print media/ October-May Ongoing Promotional Campaigns TV, internet, print media, outdoor/ October-May period

INDIA Population 1. 1 billion Tourism Authority Indian Tourism Ministry International Travellers 6, 2 INDIA Population 1. 1 billion Tourism Authority Indian Tourism Ministry International Travellers 6, 2 million Tourism Expenditure 8, 2 billion USD (2006) Arrivals to Turkey in 2008 and Change Percentages 55. 798 / 23, 52 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 25. 472 / - 11, 6 % Preferred Foreign Destinations 6, 2 million tourists go abroad every year Singapore, Dubai, China, USA, Thailand, Hong Kong, Malaysia, England, Bangladesh and Sri Lanka

MALAYSIA Population 23. 953. 136 Tourism Authority Ministry of Tourism International Travels 33. 744. MALAYSIA Population 23. 953. 136 Tourism Authority Ministry of Tourism International Travels 33. 744. 194 (2007) Tourism Expenditure 5, 6 billion USD (2007) Number of Tour Operators and Travel Agencies 1. 500 Preferred Foreign Destinations Singapore, Indonesia, Thailand, Brunei, Vietnam, Philippines, China, Taiwan, Japan

MALAYSIA Tourist Profile Length of stay 2 -3 weeks Target Age Groups -19 (0, MALAYSIA Tourist Profile Length of stay 2 -3 weeks Target Age Groups -19 (0, 4%) 19 -24 (5. 0%) 25 -34 (36. 7%) 35 -44 (36. 6%) 45 -54 (13. 8%) 55+ (7. 5%) Time for Decision Making Before 1 -2 mouth Reservation Time Last minute Preferred Reservation Type Travel agency Preferred Accommodation Type Hotels Travel Motivations Travelling religious, cultural and historical destinations and shopping. Preferred Season for International Travels November-December, official holidays, school holidays Average Expenditure per Person 957 USD

Turkey in Malaysian Market -2009 Incoming Tourists to Turkey 26. 881 (2008) 2008 -2007 Turkey in Malaysian Market -2009 Incoming Tourists to Turkey 26. 881 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 12, 7 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 12. 367 / - 3, 9 % Preferred Tourism Types in Turkey Culture and faith tourism, shopping Distribution of Incoming Tourist According to the Destinations Istanbul, Bursa, Ankara, Cappadocia, Konya, Pamukkale, İzmir and Çanakkale The Most Effective Advertisement Type and Time TV and print media Year-round , especially November. December

AZERBAIJAN Population 8. 922. 000 Tourism Authority Ministry of Civilization and Tourism International Travels AZERBAIJAN Population 8. 922. 000 Tourism Authority Ministry of Civilization and Tourism International Travels 2. 162. 372 Number of Tour Operators and Travel Agencies 181 Preferred Foreign Destinations Russian Federation, Georgia, Turkey, Iran, Ukraine, Uzbekistan

Tourist Profile AZERBAIJAN Length of stay 1 week Target Age Groups 25 -45 Time Tourist Profile AZERBAIJAN Length of stay 1 week Target Age Groups 25 -45 Time for Decision Making 2 -4 weeks Reservation Time 1 -2 weeks Preferred Reservation Type Travel agency Preferred Accommodation Type 3 -4 -5 Star Hotels Travel Purpose Sea-sand-sun, nature, visiting historical destinations and shopping Preferred Season for International Travels May-August Average Expenditure per Person 1000 USD

Turkey in Azerbaijani Market -2009 Incoming Tourists to Turkey 459. 593 (2008) 2008 -2007 Turkey in Azerbaijani Market -2009 Incoming Tourists to Turkey 459. 593 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 5, 7 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 189. 014 / - 13, 3 % Package Tour List 1 th Number of Travel Agencies and Tour Operators Making Operations to Turkey 44 Preferred Tourism Type in Turkey Resting, Commercial Activities, Winter Tourism, Exhibitions, Fairs and Scientific Purposes Distribution of Incoming Tourist According to the Destinations Aksu, Kemer, Antalya, Bodrum, Çeşme, Istanbul The Most Effective Advertisement Type and Time TV January-June

KAZAKHSTAN Population 15. 571. 506 Tourism Authority Kazakistan Cumhuriyeti Turizm ve Spor Bakanlığı Other KAZAKHSTAN Population 15. 571. 506 Tourism Authority Kazakistan Cumhuriyeti Turizm ve Spor Bakanlığı Other Tourism Organizations KTA (Kazakistan Turizm Birliği) ve KAGİR (Kazakistan Otelciler ve Restoranlar Birliği) International Travels 261. 070 (2008) Number of Travel Agencies and 1163 Tour Operators Preferred Foreign Destinations Türkiye, Rusya, Çin, Tayland, BAE, Çek Cumhuriyeti, Mısır, İtalya ve Fransa

Tourist Profile KAZAKHSTAN Length of stay 10 days Target Age Groups 16 -40 ages Tourist Profile KAZAKHSTAN Length of stay 10 days Target Age Groups 16 -40 ages group and family with children Time for Decision Making One month ago Reservation Time Two weeks or one month ago Preferred Reservation Type Travel agencies Preferred Accommodation Type Five star hotels, holiday villages Travel Motivations Following upper income groups’ aptitudes in Moscow Travel Purpose Holiday, shopping Preferred Season for International Travels June-August Average Expenditure per Person 1000 USD

Turkey in Kazakhstan -2009 Incoming Tourists to Turkey 213. 072 (2008) 2008 -2007 Change Turkey in Kazakhstan -2009 Incoming Tourists to Turkey 213. 072 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 9, 1 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 84. 952 / 2, 5 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 713 Preferred Tourism Types in Turkey Resting, Commercial Activities, Winter Tourism, Exhibitions, Fairs and Scientific Purposes Distribution of Incoming Tourist According to the Destinations Aksu, Kemer, Antalya, Bodrum, Çeşme, İstanbul The Most Effective Advertisement Type and Time TV, outdoor January-June Ongoing Promotional Campaigns Outdoor

UZBEKISTAN Population 26. 851. 195 Tourism Authority Uzbekistan National Company Number of Travel Agencies UZBEKISTAN Population 26. 851. 195 Tourism Authority Uzbekistan National Company Number of Travel Agencies and Tour Operators 10

Tourist Profile UZBEKISTAN Length of stay 11 days Target Age Groups 25 - 40 Tourist Profile UZBEKISTAN Length of stay 11 days Target Age Groups 25 - 40 ages group Reservation Time May-October for holidays and all year for business travels Preferred Reservation Type Travel agencies Preferred Accommodation Type Hotels and holiday villages Travel Motivations Holiday, bussiness travels Preferred Season for International Travels May –September Average Expenditure per Person 700 USD

Turkey in Uzbekistan -2009 Incoming Tourists to Turkey 69. 127 (2008) 2008 -2007 Change Turkey in Uzbekistan -2009 Incoming Tourists to Turkey 69. 127 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 60, 4 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 30. 156 / 4, 4 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 713 Preferred Tourism Types in Turkey Resting, Commercial Activities, Winter Tourism, Exhibitions, Fairs and Scientific Purposes Distribution of Incoming Tourist According to the Destinations Aksu, Kemer, Antalya, Bodrum, Çeşme, Istanbul The Most Effective Advertisement Type and Time TV, outdoor January-June Ongoing Promotional Campaigns Outdoor

TURKMENISTAN Population 6. 555. 500 International Travels 357. 000 (2007) Number of Tour Operators TURKMENISTAN Population 6. 555. 500 International Travels 357. 000 (2007) Number of Tour Operators and Travel Agencies 15 tour operators and 4 travel agencies Preferred Foreign Destinations Iran, Turkey, Russia ve Ukraine

Tourist Profile TURKMENISTAN Length of stay 15 days Target Age Groups 30 -50 age Tourist Profile TURKMENISTAN Length of stay 15 days Target Age Groups 30 -50 age group Time for Decision Making 2 -3 months Preferred Reservation Type Travel agencies Preferred Accommodation Type Pension, 3, 4, 5 Star Hotels Travel Purpose Trade, Travel Preferred Season for International Travels Summer season Average Expenditure per Person 750 USD

Turkey in Turkoman Market -2009 Incoming Tourists to Turkey 88. 915 (2008) 2008 -2007 Turkey in Turkoman Market -2009 Incoming Tourists to Turkey 88. 915 (2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 16, 4 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 46. 158 / 2, 9 % Package Tour List After Russia and United Arab Emirates, Turkey is 3 th Preferred Tourism Type in Turkey Commercial activities and cultural and touristic visits Distribution of Incoming Tourist According to the Destinations Istanbul, Ankara ve Antalya The Most Effective Advertisement Type and Time TV, outdoor January-June Ongoing Promotional Campaigns Outdoor

IRAN Population 68. 688. 433 Tourism Authority Iran Tourism Organization (ITTO) International Travels 2. IRAN Population 68. 688. 433 Tourism Authority Iran Tourism Organization (ITTO) International Travels 2. 700. 000 (2004) Tourism Expenditure 4, 6 billion $ (2006) Number of Tour Operators and Travel Agencies 35 Preferred Foreign Destinations Turkey, Dubai, Malaysia, Turkish Republic of Northern Cyprus , China

IRAN Tourist Profile Length of stay Two weeks Target Age Groups 15 -45 age IRAN Tourist Profile Length of stay Two weeks Target Age Groups 15 -45 age group Time for Decision Making One month or 15 days ago Reservation Time 15 days ago Preferred Reservation Type Tour operators Preferred Accommodation Type Hotels and holiday villages, pension, apart hotel Travel Purpose Sea, culture, shopping, faith tourism Preferred Season for International Travels April-May and June-September Average Expenditure per Person 2. 000 Euro

Turkey in Iranian Market -2009 Incoming Tourists to Turkey 1. 134. 965 ( 2008) Turkey in Iranian Market -2009 Incoming Tourists to Turkey 1. 134. 965 ( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 7, 25 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 527. 012 / 7, 3 % Turkey’s Share in Tourism Market 3 th (28% ) Rank and Market Share at the Total Arrivals to Turkey (2008) 6 th / 4, 3 % market share Number of Travel Agencies and Tour Operators Making Operations to Turkey 35 Preferred Tourism Type in Turkey Sun-sand-sea, culture tourism, shopping and faith tourism Distribution of Incoming Tourist According to the Destinations Istanbul, Antalya, Konya, Muğla, Bursa The Most Effective Advertisement Type and Time Outdoor, print media, cinema April-May- June Ongoing Promotional Campaigns Outdoor, print media, cinema

ISRAEL Population 7. 374. 000 Tourism Authority Ministry of Tourism International Travels 4. 206. ISRAEL Population 7. 374. 000 Tourism Authority Ministry of Tourism International Travels 4. 206. 800 (2008) Tourism Expenditure 3, 3 billion USD (2007) Number of Tour Operators and Travel Agencies 22 Tour Operators 590 Travel Agencies Preferred Foreign Destinations Turkey, USA, United Kingdom, France, Italy, Russia, Greece

ISRAEL Tourist Profile Length of stay 8, 2 days Target Age Groups 15 -64 ISRAEL Tourist Profile Length of stay 8, 2 days Target Age Groups 15 -64 age group Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Tour operators Preferred Accommodation Type 4 -5 star hotels Travel Purpose Sun-sand-sea tourism, culture/faith tourism, skiing, spa and adventure tourism Preferred Season for International Travels April-May, September-October and Religious Average Expenditure per Person 792 USD Holidays

Turkey in Israel Market -2009 Incoming Tourists to Turkey 558. 183 ( 2008) 2008 Turkey in Israel Market -2009 Incoming Tourists to Turkey 558. 183 ( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 9, 14 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 91. 450 / -59, 4 % Turkey’s Share in Tourism Market 2 th (13, 27 %) Rank and Market Share at the Total Arrivals to Turkey (2008) 2, 12 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 20 Preferred Tourism Types in Turkey Sun-sand-sea, culture tourism, thermal tourism and adventure tourism Distribution of Incoming Tourist According to the Destinations Antalya-, Aegean, Istanbul, Cappadocia and Blacksea Region The Most Effective Advertisement Type and Time TV , outdoor, internet and print media March – October

SYRIA Population 19, 8 million Tourism Authority Ministry of Tourism Touristic Visits to Abroad SYRIA Population 19, 8 million Tourism Authority Ministry of Tourism Touristic Visits to Abroad 1. 350. 000 (2008) Number of Tour Operators and Travel Agencies 1. 200 Preferred Foreign Destinations UAE (Dubai), Turkey, China, Malaysia, Saudi Arabia and European Countries

SYRIA Tourist Profile Length of stay Two weeks Target Age Groups 25 -60 age SYRIA Tourist Profile Length of stay Two weeks Target Age Groups 25 -60 age group Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Tour operators and travel agencies Preferred Accommodation Type Hotels Travel Purpose Sun-sand-sea tourism, culture tourism, shopping and faith tourism. Preferred Season for International Travels June-September, religious feasts Average Expenditure per Person 600 -800 USD

Turkey in Syrian Market -2009 Incoming Tourists to Turkey 406. 935( 2008) 2008 -2007 Turkey in Syrian Market -2009 Incoming Tourists to Turkey 406. 935( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 22, 26 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 179. 717 / 2, 01 % Number of Travel Agencies and Tour Operators Making Operations to Turkey 70 Preferred Tourism Types in Turkey Sun-Sand-Sea, culture/ faith tourism Distribution of Incoming Tourist According to the Destinations Mersin, Adana, Istanbul, Antalya, Konya, Muğla, Bursa, Yalova, Cappadocia The Most Effective Advertisement Type and Time Outdoor, print media and cinema April- July Ongoing Promotional Campaigns Outdoor, print media, internet and cinema

U. A. E Population 4. 220. 000 Tourism Expenditure 8, 8 billion USD (2006) U. A. E Population 4. 220. 000 Tourism Expenditure 8, 8 billion USD (2006) Length of stay 1 week Target Age Groups 30+ age group and upper class families. Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Travel agencies Preferred Accommodation Type Hotels (4 -5 star) Travel Motivations Nature, history, culture and shopping Preferred Season for International Travels April – August

EGYPT Population 75. 097. 301 Tourism Authority Ministry of Tourism International Travels 4. 887. EGYPT Population 75. 097. 301 Tourism Authority Ministry of Tourism International Travels 4. 887. 000 (2002) Tourism Expenditure 2, 4 billion USD (2007) Number of Travel Agencies and 1. 083 Tour Operators Making Operations to Turkey Preferred Foreign Destinations Turkey, Arabian Countries (especially UAEDubai) and European countries

EGYPT Tourist Profile Length of stay Two weeks Target Age Groups 15 -45 age EGYPT Tourist Profile Length of stay Two weeks Target Age Groups 15 -45 age group Time for Decision Making Last minute Reservation Time May-June Preferred Reservation Type Tour operators Preferred Accommodation Type Hotels, holiday villages, pension, apart hotels Travel Purpose Sun-sand-sea tourism, culture tourism, shopping and faith tourism Preferred Season for International Travels June-September

Turkey in Egyptian Market -2009 Incoming Tourists to Turkey 57. 994 ( 2008) 2008 Turkey in Egyptian Market -2009 Incoming Tourists to Turkey 57. 994 ( 2008) 2008 -2007 Change Percentages in Number of Incoming Tourists to Turkey 9, 53 % Arrivals to Turkey in the First 6 Months of 2009 and Change Percentages 27. 515 / 27, 6 % Distribution of Incoming Tourist According to the Destinations Istanbul, Antalya, Konya, Muğla, Bursa Preferred Tourism Types in Turkey Sea-Sand-Sun, shopping, faith tourism The Most Effective Advertisement Type and Time Outdoor, print media, cinema April-July Ongoing Promotional Campaigns Outdoor, print media, cinema