REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM General Directorate of Promotion August-2008
GERMANY Population 82. 4 million (2006) Tourism Authority GNTB ( The German National Tourist Board) International Travels 47, 8 million Tourism Expenditure 73, 9 billion USD (2006) Preferred Foreign Destinations 1. Spain, Balearic Islands, Canary Island ( % 14 ) 2. Italy (% 7. 3) 3. Austria ( % 5. 8) 4. Turkey ( % 5. 7)
Tourist Profile GERMANY Length of stay 11. 1 days Target Age Groups 30 -49 age group (%40), 50+ age group (%30), 14 -29 age group (%30) Time for Decision Making 6 -12 months Reservation Time 3 -6 months and last minute Preferred Reservation Type Travel agents and internet (% 8) Preferred Accommodation Type Holiday villages and hotels Travel Motivations Sun-sand-sea, entertainment, shopping, wellness Travel Purpose Sun-sand-sea tourism, business travels, health tourism Preferred Season for International Travels 1. Summer, 2. Spring, 3. Autumn, 4. Winter Average Expenditure per Person 1. 143 Euro
Turkey in German Market -2008 Incoming Tourists to Turkey 4. 149. 805 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 10, 29 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 1. 831. 941 / % 9, 85 2006 Package Tour List 1. Spain, 2. Italy, 3. Turkey, 4. Greece 5. North African Countries Number of Travel Agencies and Tour Operators Making Operations to Turkey Big tour operators: 6 Travel agents: 12. 000 (% 95 have operation to Turkey) Distribution of Incoming Tourist According to the Destinations 1. Mediterranean Region 2. Aegean Region 3. Marmara Region (Istanbul) 4. Central Anatolian Region (Cappadocia) The Most Effective Advertisement Type and Time Print media, TV, outdoor, radio, internet January/June and Spring/Summer period Ongoing Promotional Campaigns Print media, outdoor, TV, radio, internet and PR
RUSSIA Population 141, 377, 752 (July 2007) Tourism Authority Federal Tourism Agency International Travels 29. 107. 224 (2006) Tourism Expenditure 18. 8 billion USD Preferred Foreign Destinations Turkey, Egypt, China, France, Dubai (2006)
RUSSIA Tourist Profile Length of stay 10 -15 days (2006) Target Age Groups ABC 1 socio-economic groups, 25 -55 age group Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Package tour Preferred Accommodation Type 3 -4 -5 star hotels (2006) Travel Motivations Low prices (all inclusive), sun-sand-sea, service quality , entertainment (aqua parkdisco-animation) Travel Purpose Sun-sand-sea tourism Preferred Season for International Travels May – September (2006) Average Expenditure per Person 700 -750 USD
Turkey in Russian Market -2008 Incoming Tourists to Turkey 2. 465. 336 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 33, 01 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 1. 180. 162 / % 27, 15 2006 Package Tour List 1 th (%14) 6 th (% 6, 28) – All travels Number of Travel Agencies and Tour Operators Making Operations to Turkey 150 Distribution of Incoming Tourist According to the Destinations Antalya- Marmaris-Bodrum Kuşadası Istanbul The Most Effective Advertisement Type and Time Outdoor (mega-billboard, electronic plasma etc. ), print media, TV Ongoing Promotional Campaigns Outdoor , print media, TV and PR
GREAT BRITAIN Population 59, 8 million Tourism Authority Department of Culture, Media and Sports - Visit. Britain International Travels 69, 5 million (2006) Tourism Expenditure 63, 1 billion USD (2006) Preferred Foreign Destinations Turkey, Spain, France, Ireland, Italy, USA, Germany, Greece, Netherland, Portugal, Belgium, (2006)
Tourist Profile GREAT BRITAIN Length of stay 10 days Target Age Groups ABC 1 socio-economic groups, third aged group, 18 -29 age group, golf players and yacht travelers Time for Decision Making December- May period Reservation Time January-February-March Lastminute: May-June Preferred Reservation Type Travel agents (%49), tour operators (%24), individual reservations (%24) Preferred Accommodation Type Package tours (all inclusive) Travel Motivations Warm climate (%54), culture-history (%45), low prices (%34), natural scenery (%26) Travel Purpose Sun-sand-sea, culture, golf, yachting, diving and spa-wellness Preferred Season for International Travels July-August-September , Christmas Holidays, Easter Holidays Average Expenditure per Person 495 Sterlin (940 $) (2006) 625 Sterlin (1. 187 $) (2006)- in Turkey
Turkey in British Market -2008 Incoming Tourists to Turkey 1. 916. 130 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 14, 13 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 765. 506 / % 17, 03 2006 Package Tour List 3 th (1 th Spain, 2 th Greece) Number of Travel Agencies and Tour Operators Making Operations to Turkey 100 Distribution of Incoming Tourist According to the Destinations Muğla (%66), İstanbul (%14), Antalya (%12) The Most Effective Advertisement Type and Time TV, outdoor ve print media December-May period Ongoing Promotional Campaigns TV, outdoor, print media, internet, PR
HOLLAND Population 16. 389. 056 (2006) Tourism Authority Ministry of Economics- Netherlands Tourism Board International Travels 17. 6 million (2007) Tourism Expenditure 17 billion USD (2006) Preferred Foreign Destinations France, Germany, Belgium, Spain, Austria, Italy, Greece, Turkey, UK
Tourist Profile HOLLAND Length of stay 8 -11 days Target Age Groups 55+ age groups and family with children Time for Decision Making December-January-February Reservation Time January-February-March Preferred Reservation Type Tour operators (%55, ) internet (%33) Preferred Accommodation Type 4 -5 star hotels and ve holiday villages Travel Motivations Warm climate, low prices, friendly people, sun-sand-sea, culture Travel Purpose Sun-sand-sea tourism, culture/city tourism, sportive activities Preferred Season for İnternational Travels May-October Average Expenditure per Person Turkey- 802 Euro, Spain- 763 Euro Greece- 910 Euro, Other Mediterranean Countries- 812 Euro
Turkey in Dutch Market -2008 Incoming Tourists to Turkey 1. 053. 675 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 5, 63 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 460. 408 / % 15, 55 2006 Package Tour List 5 th (% 4, 51) (all holiday types) Number of Travel Agencies and Tour Operators Making Operations to Turkey 8 Distribution of Incoming Tourist According to the Destinations Istanbul, Alanya, Side, Antalya, Bodrum, Marmaris The Most Effective Advertisement Type and Time TV, outdoor, print media, radio, internet January-April and October-November. December Ongoing Promotional Campaigns TV, outdoor, print media, radio, internet, joint marketing
FRANCE Population 62. 380. 800 Tourism Authority Ministry of Tourism International Travels 20 million (2007) Tourism Expenditure 31, 2 billion USD Preferred Foreign Destinations Spain, Italy, Belgium-Luxembourg, Germany, Portugal, , UK, Greece, Morocco, Tunisia, Egypt, Turkey
FRANCE Tourist Profile Length of stay 2 weeks Target Age Groups ABC 1 socio-economic groups, 25+ age group Time for Decision Making January – February - March Reservation Time January – February – March (for summer holiday) and last- minute Preferred Reservation Type Internet and tour operators Preferred Accommodation Type Holiday villages and 3 -4 -5 star hotels Travel Motivations Sun-sand-sea, city break, agro tourism, Culture/faith tourism Travel Purpose Sun-sand-sea, culture/city tourism, shopping, health tourism, faith tourism Preferred Season for International Travels May-September Average Expenditure per Person 1. 048 Euro
Turkey in French Market -2008 Incoming Tourists to Turkey 768. 167 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 16, 77 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 351. 804 / % 19, 44 2006 Package Tour List 11 th (% 1) ( 2005 ) Number of Travel Agencies and Tour Operators Making Operations to Turkey 110 Distribution of Incoming Tourist According to the Destinations Bodrum, İzmir, Antalya, Istanbul, Cappadocia The Most Effective Advertisement Type and Time Internet, print media, TV January-June period Ongoing Promotional Campaigns Outdoor, TV, print media, internet, PR
U. S. A Population 303, 824, 646 Tourism Authority OTTI - Office of Travel & Tourism Industries, TIA – Travel Industry Association of America International Travels 40 million (31 million overseas) (2006) Tourism Expenditure 72 billion USD (2006) Preferred Foreign Destinations UK, France, Italy, Germany, Japan, China (2006)
U. S. A Tourist Profile Length of stay 8. 9 days (in Turkey 8, 1 days) Target Age Groups 55+ age group and culture oriented travelers Time for Decision Making Holidays: 103 days Business travels: 55 days Reservation Time December-May period Preferred Reservation Type Travel Agents and internet Preferred Accommodation Type 5 star hotels, boutique hotels Travel Motivations Visiting historical-cultural places, shopping, city break, luxury travels (cruising) Travel Purpose Culture/city tourism, faith tourism, shopping, cruising, health tourism Preferred Season for International Travels May-October / October-April Average Expenditure per Person 1. 500 USD
Turkey in American Market -2008 Incoming Tourists to Turkey 642. 911 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 20, 75 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 272. 557 / % - 4, 30 Number of Travel Agencies and Tour Operators Making Operations to Turkey Over 100 Distribution of Incoming Tourist According to the Destinations Istanbul, Cappadocia, Kuşadası (Efes), Antalya The Most Effective Advertisement Type and Time TV, print media, outdoor and internet December-May period Ongoing Promotional Campaigns Print media, TV, outdoor, internet, PR
UKRAINE Population 46, 299, 862 (July 2007) Tourism Authority Ministry of Culture and Tourism International Travels 17. 3 million - 1. 92 % (2007) Tourism Expenditure 2. 8 billion USD (2006) Preferred Foreign Destinations Turkey, Egypt, Spain, Tunisia, Greece, Croatia, Bulgaria, Italy.
Tourist Profile UKRAINE Length of stay 7 -15 days (2006) Target Age Groups 35+ age group, families with children (2006) Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Package tour Preferred Accommodation Type 3 -4 -5 star hotels (2006) Travel Motivations Sea – sun – sand, all inclusive, service quality, entertainment (aqua park-discoanimation) Travel Purpose Mass Tourism (sea – sand - sun), Culture tourism, Winter Tourism Preferred Season for International Travels July, August Average Expenditure per Person 800 -900 USD
Turkey in Ukrainean Market -2008 Incoming Tourists to Turkey 593. 302 ( January – June 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey 21, 60 % Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 317. 647 / %24, 82 2006 Package Tour List 11 th (%2, 77) Number of Travel Agencies and Tour Operators Making Operations to Turkey 3. 356 Distribution of Incoming Tourist According to the Destinations Antalya (Kemer, Alanya), Marmaris. Bodrum Istanbul The Most Effective Advertisement Type and Time Outdoor, TV, print media Ongoing Promotional Campaigns Outdoor, TV, print media, PR
ITALY Population 58. 133. 509 Tourism Authority Department of Development and Competition in Tourism International Travels 52. 517. 000 (2007) Tourism Expenditure 23, 1 billion USD (2006) Preferred Foreign Destinations France, Austria, Slovenia, Germany, Spain, Rumania, Croatia
ITALY Tourist Profile Length of stay 12 Target Age Groups 18 -54 age group , ABC 1 socio-economic groups Time for Decision Making Last minute Reservation Time Last minute Preferred Reservation Type Internet and travel agency Preferred Accommodation Type 3 -4 -5 Star hotels, apartment Travel Motivations Sea, countryside, city, culture and thermal tourism. Travel Purpose Sun-Sand-Sea tourism, culture/city tourism, thermal tourism Preferred Season for International Travels Easter Holiday in Winter, July and Average Expenditure per Person 525 Euro September in summer
Turkey in Italian Market -2008 Incoming Tourists to Turkey 514. 803 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey 27, 88 % Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 233. 297 / % 33, 23 2006 Package Tour List 14 th (%1, 90) Number of Travel Agencies and Tour Operators Making Operations to Turkey 66 Distribution of ıncoming Tourist According to the Destinations Bodrum, Antalya, Istanbul, Cappadocia, Efes The Most Effective Advertisement Type and Time Internet, TV, print media Ongoing Promotional Campaigns Internet, TV, print media, outdoor, PR
BELGIUM Population 10. 373. 000 Tourism Authority Federation of Tourism Industry International Travels 7. 818. 000 (2005) Tourism Expenditure 15, 4 billion USD (2006) Preferred Foreign Destinations Spain, France , Turkey, Germany , Italy
BELGIUM Tourist Profile Length of stay 1 week Target Age Groups 24 – 59 age group Time for Decision Making January for summer holiday, September for winter holiday Reservation Time 2 months ago for long holidays; last minute for short holidays. Preferred Reservation Type Package tour Preferred Accommodation Type 4 -5 star hotels, apart hotel, houses for rent Travel Motivations Culture, nature, winter sports, congress, health, golf, eco tourism, faith tourism Travel Purpose Sun-sand-sea tourism, Culture/city tourism, Congress , Golf , Faith and Health tourism Preferred Season for International March - September Travels Average Expenditure per Person 714 Euro
Turkey in Belgian Market -2008 Incoming Tourists to Turkey 542. 712 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey 18, 03 % Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 216. 759 / %15, 20 2006 Package Tour List 2 th (%15, 2) ( 2005 ) Number of Travel Agencies and Tour Operators Making Operations to Turkey 20 Distribution of Incoming Tourist According to the Destinations Antalya- Ege- Istanbul- Cappadocia The Most Effective Advertisement Type and Time TV, print media January-June, September-November Ongoing Promotional Campaigns TV, print media, outdoor
AUSTRIA Population 8, 192, 880 Tourism Authority Austria National Tourism Office (ANTO) International Travels 7, 68 million Tourism Expenditure 9, 3 billion USD (2006) Preferred Foreign Destinations Italy (20, 7 % ), Croatia (12, 8 %), Spain (8, 5 %), Greece (7, 3 %), Turkey (6 %), Germany (6 %), others (38 %) (2006)
AUSTRIA Tourist Profile Length of stay 5 -8 days Target Age Groups 18 – 65 age group Time for Decision Making November - February Reservation Time January – March Preferred Reservation Type Travel agency and internet Preferred Accommodation Type 4 -5 stars hotels, club hotels and pensions (46, 3 % ), near friends and relatives (34, 5 % ) others (Apart Hotel, Camping) (19, 2 %) Travel Motivations Warm climate, sea, sport, culture, shopping, gastronomy Travel Purpose Sun-sand-sea, culture/city tourism, sport Preferred Season for International Travels 78 % summer, 22 %winter. 39, 2 % July, August and September, travels generally in May – September to other countries. Average Expenditure per Person For Holiday: 800 Euro, For Business Travel; 1, 200 Euro
Turkey in Austrian Market -2008 Incoming Tourists to Turkey 472. 482 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey 9. 95 % Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 188. 969 / %18, 38 2006 Package Tour List 5 th (%13) ( 2004 ) Distribution of Incoming Tourist According to the Destinations Antalya- Muğla- Istanbul The Most Effective Advertisement Type and Time TV, print media, mega posters at main connection points of city and outside of city superhighway, tour operator catalogs and fairs. January- February- March Ongoing Promotional Campaigns TV, outdoor, print media, joint advertising.
SWITZERLAND Population 7. 48 million Tourism Authority Undersecretariat of Economics International Travels 20. 3 million ( 2006) Tourism Expenditure 9, 9 billion USD Preferred Foreign Destinations 1. France, 2. Italy, 3. Germany, 4. Spain, 5. Austria, 6. UK, 7. Greece, 8. Turkey, 9. USA, 10. Hungary
Tourist Profile SWITZERLAND Length of stay 12, 68 days for long distance destinations 6, 23 days for near destinations Target Age Groups 18 -70 age group Time for Decision Making Spring holidays: After Christmas Summer holidays: March-May Autumn holidays: August-September Christmas holiday: September-October Reservation Time 2 month ago: %62 4 weeks ago: %19 4 Last minute: %8 Preferred Reservation Type Travel agencies, internet Preferred Accommodation Type 2 -3 star hotels: %26 5 star hotels: %19 Near friends and relatives: %16 Travel Motivations Relaxing (%73 ), experience different cultures (%54), meeting different people (%45), entertainment (%39), sportive (%28), spending time with family (%25), health (%11) Travel Purpose Sun-sand-sea tourism, culture tourism, golf tourism, yachting and water sports Average Expenditure per Person 70 CHF per day (2006 )
Turkey in Swiss Market -2008 Incoming Tourists to Turkey 229. 688 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey 9, 23 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 91. 659 / %7, 86 Number of Travel Agencies and Tour Operators Making Operations to Turkey 90 Distribution of Incoming Tourist According to the Destinations Antalya, Istanbul, Aegean Region (Bodrum), Cappadocia, East Anatolia The Most Effective Advertisement Type and Time TV, print media, outdoor, internet, radio January-June / August-October Ongoing Promotional Campaigns Print media, outdoor, internet, TV, PR
POLAND Population 38. 5 million Tourism Authority Tourism Department of Ministry of Employment and Economy International Travels ( 2005) 40. 8 million Tourism Expenditure 5, 7 billion USD (2006)
POLAND Tourist Profile Target Age Groups 20 -59 age group Time for Decision Making March-June period Reservation Time Last minute Preferred Reservation Type Travel Agencies Preferred Accommodation Type 5 Stars Hotels, package tours Travel Motivations Warm climate, sea, sport and winter sports, culture ( to European Cities), shopping, gastronomy and suitable price Preferred Season for International Travels May-September Period Average Expenditure per Person 600 Euro
Turkey in Polish Market -2008 Incoming Tourists to Turkey 276. 783 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 45, 08 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 132. 304 / %45, 67 2006 Package Tour List %5 Number of Travel Agencies and Tour Operators Making Operations to Turkey 14 Distribution of Incoming Tourist According to the Destinations %50 Mediterranean, %26 Marmara, %22 Aegean The Most Effective Advertisement Type and Time TV, print media, outdoor, Internet, radio, cinema Ongoing Promotional Campaigns TV, print media, outdoor, Internet
DENMARK Population 5. 432. 335 Tourism Authority Ministry of Industry and Commerce International Travels 7. 600. 000 (2004) Tourism Expenditure 7, 4 billion USD (2006) Preferred Foreign Destinations Sweden, Germany, France, Spain, England, Norway, Greece, Austria, Italy, Turkey
Tourist Profile DENMARK Length of stay One week Target Age Groups 24 – 59 age group Time for Decision Making The period after Noel Reservation Time Before 2 – 4 months Preferred Reservation Type Tour operators Preferred Accommodation Type Apart Hotel Travel Motivations Sea-sun-sand, wellness (teeth, eye, rheumatism treatments), shopping ( over average expenditure), eco tourism Preferred Season for International Travels June – September Average Expenditure per Person 1. 305 Euro
Turkey in Danish Market -2008 Incoming Tourists to Turkey 265. 429 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 12, 59 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 112. 313 / %9, 19 2006 Package Tour List 10 th (% 2. 8) ( 2004 ) Number of Travel Agencies and Tour Operators Making Operations to Turkey 26 Distribution of Incoming Tourist According to the Destinations Antalya – Aegean Region -Istanbul The Most Effective Advertisement Type and Time TV January-April, October-November
FINLAND Population 5. 231. 372 Tourism Authority Ministry of Industry and Commerce International Travels 5. 086. 694 (2007) Tourism Expenditure 3, 4 billion USD (2006) Preferred Foreign Destinations Estonia, Spain, Sweden, Greece, Italy, Thailand, USA, Bulgaria, Turkey, Croatia, Brazil, Germany, France, England (2007)
Tourist Profile FINLAND Length of stay 0 One week Target Age Groups 30 -55 and 55+ age groups, families with children Time for Decision Making October-November, January-April period, last minute Reservation Time October-November, January-April period, last minute Preferred Reservation Type Tour operators (%85), individual travel (%15) Preferred Accommodation Type 2 -4 star Hotels (% 65), Holiday Village ( % 10), Apart (% 20), Travel Motivations Sea-Sand-Sun, culture/city tourism, golf, yachting, sailing, diving, SPA Travel Purpose Entertainment-rest (%87) , business (%13) Preferred Season for International Travels February, April-October Average Expenditure per Person 710 $ (800 $ in Turkey ) (2004)
Turkey in Finnish Market -2008 Incoming Tourists to Turkey 84. 378 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 7, 12 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 43. 657 / %17, 77 2006 Package Tour List 5 th Number of Travel Agencies and Tour Operators Making Operations to Turkey 20 Distribution of Incoming Tourist According to the Destinations Alanya (%31), Marmaris (%12), Istanbul (%11), Fethiye (%10), Belek ( % 8) Bodrum, Kas ( % 6) The Most Effective Advertisement Type and Time TV, press, outdoor; October-November period
SWEDEN Population 9, 031, 088 Tourism Authority Sweden Travel and Tourism Council International Travels 12. 7 million (2007) Tourism Expenditure 11, 5 billion USD (2006) Preferred Foreign Destinations Finland, Denmark, Spain, Norway, Germany, England, Italy, Greece, France
Tourist Profile SWEDEN Length of stay One week Target Age Groups Families with child in middle-class income (mass and culture tourism), high level income group (thermal and golf tourism) Time for Decision Making January-May Reservation Time January-May period and last minute Preferred Reservation Type Individual organizations via travel agencies and internet Preferred Accommodation Type Apart Hotel, All inclusive Travel Motivations Sea-Sand-Sun, Culture, Golf and thermal Travel Purpose Sun-sand-sea tourism, entertainment and culture tourism Preferred Season for International Travels June-July Average Expenditure per Person 109 USD per day
Turkey in Swedish Market -2008 Incoming Tourists to Turkey 338. 182 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 3, 66 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 169. 506 / %20, 94 2006 Package Tour List 10 th (2006) Number of Travel Agencies and Tour Operators Making Operations to Turkey 25 Distribution of Incoming Tourist According to the Destinations Antalya, Istanbul, Marmaris The Most Effective Advertisement Type and Time TV, print media, outdoor January- March, October-November
NORWAY Population 4. 627. 926 Tourism Authority Ministry of Industry International Travels 3. 680. 000 (2007) Tourism Expenditure 12, 1 billion USD (2006) Preferred Foreign Destinations Spain, Sweden, Denmark, Greece, France, England, Italy, Germany
Tourist Profile NORWAY Length of stay One week Target Age Groups Families with child in middle-class income (mass and culture tourism), high level income group (thermal and golf tourism) Time for Decision Making January-April Reservation Time January-May Preferred Reservation Type Travel agency and internet Preferred Accommodation Type All inclusive, Apart Hotel Travel Motivations Sea-Sand-Sun, culture, g. Golf and thermal tourism Travel Purpose Sea, entertainment, health, sport Preferred Season for International Travels June-July Average Expenditure per Person 103 USD per day
Turkey in Norwegian Market -2008 Incoming Tourists to Turkey 184. 446 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 11, 39 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 104. 489 / %41, 56 2006 Package Tour List 8 Distribution of Incoming Tourist According to the Destinations Antalya, Istanbul, Izmir The Most Effective Advertisement Type and Time TV, print media, outdoor / October-November
SPAIN Population 45. 116. 894 (2005) Tourism Authority Department of Trade, Industry and Tourism International Travels 10. 676. 395 (2006) Tourism Expenditure 16. 7 billion USD (2006) Preferred Foreign Destinations European Countries (France, Italy), Morocco, Egypt, Tunisia , Turkey
SPAIN Tourist Profile Length of stay 7 days Target Age Groups ABC 1 socio-economic group, 25 -54 age group women, 18 -29 and 40 -54 age group men Time for Decision Making Summer holidays: After January Winter holidays: After September Reservation Time Long Holidays: 30 days Short Holidays: Last Minute Preferred Reservation Type Internet and travel agencies Preferred Accommodation Type 4 -5 star hotels, renting house, time-share Travel Motivations Culture, sport, health, faith and sea tourism Travel Purpose Sea, culture , faith tourism Preferred Season for International Travels Easter Holiday, June - August Average Expenditure per Person 107. 6 Euro ( per day)
Turkey in Spanish Market -2008 Incoming Tourists to Turkey 288. 358 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 23, 05 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 131. 521 / %24, 75 2006 Package Tour List % 1. 89 ( 2005) Number of Travel Agencies and Tour Operators Making Operations to Turkey 49 Distribution of Incoming Tourist According to the Destinations Cappadocia, Istanbul, Aegean and Mediterranean Region The Most Effective Advertisement Type and Time Internet, TV, print media / January-May Ongoing Promotional Campaigns TV, outdoor, print Media
MACEDONIA Population 2. 070. 000 Tourism Authority ATAM, Ministry of Economy
Tourist Profile MACEDONIA Length of stay 15 days Target Age Groups 18 -25 and 25 -50 age groups Preferred Reservation Type 15 th June – 15 th August Preferred Accommodation Type Hotel, resort, guesthouse Travel Motivations Culture and eco tourism, trade Average Expenditure per Person 850 USD
Turkey in Macedonian Market -2008 Incoming Tourists to Turkey 93. 705 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey -% 20, 85 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 41. 896 / %3, 45 Number of Travel Agencies and Tour Operators Making Operations to Turkey 17 Distribution of Incoming Tourist According to the Destinations Marmara Region 110. 000, Aegean Region 1600, Mediterranean 6500 and other regions The Most Effective Advertisement Type and Time Print media and TV, Outdoor March –June, September – October Ongoing Promotional Campaigns Print media and outdoor
JAPAN Population 127. 757. 000 Tourism Authority Ministry of Land Infrastructure and Transport; JNTO (Japan National Tourist Office) International Travels 17. 298. 565 (2007) Expenditure 26, 9 billion USD (2006) Preferred Foreign Destinations China, USA (Hawaii), Hong Kong, S. Korea, Thailand, Spain, Germany, Italy
JAPAN Tourist Profile Length of stay 5 -7 days Travel to Europe 8 -14 days Target Age Groups 20 -29 age group women, 30 -39 age group men, retired people Time for Decision Making April-June Reservation Time April-November Preferred Reservation Type %65 package tours; %35 private organizations Preferred Accommodation Type Luxury Hotels Travel Motivations meeting different cultures, eco tourism, archeological tours. Travel Purpose Culture, eco tourism, business travels Preferred Season for International Travels July-August Average Expenditure per Person 299. 000 JPY (App. 2539 $)
Turkey in Japanese Market -2008 Incoming Tourists to Turkey 168. 852 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 34, 27 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 76. 068 / -%9, 84 Number of Travel Agencies and Tour Operators Making Operations to Turkey 63 Distribution of Incoming Tourist According to the Destinations Istanbul, Cappadocia The Most Effective Advertisement Type and Time April-November/October Internet, outdoor, TV, print media Ongoing Promotional Campaigns TV, print media, Internet, outdoor,
S. KOREA Population 48. 420. 000 (2005) Tourism Authority Culture and Tourism Ministry International Travels 10. 080. 143 (2005) 13. 000 (2007 approximately) Tourism Expenditure 18, 2 billion USD (2006) Preferred Foreign Destinations China, Japan, Taiwan, Hong Kong, Macao, Thailand, Malaysia, Philippines, Indonesia, Singapore
S. KOREA Tourist Profile Length of stay 5 days Target Age Groups Middle ages, retired people, golf players Time for Decision Making 2 weeks Reservation Time 1 mouth Preferred Reservation Type Internet Preferred Accommodation Type Hotels, friend and relatives Travel Motivations Suggestion of of friends, business travels, visiting different cultures, low prices Travel Purpose Holiday, VFR, Business (seminars, education etc. ) Preferred Season for International Travels June-August, December-January Average Expenditure per Person 900 USD
Turkey in S. Korean Market -2008 Incoming Tourists to Turkey 135. 124 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 24, 95 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 68. 865 / -%5, 64 Number of Travel Agencies and Tour Operators Making Operations to Turkey 15 -20 travel agents Distribution of Incoming Tourist According to the Destinations Istanbul, Cappadocia, Pamukkale, Antalya The Most Effective Advertisement Type and Time Internet, TV, print media All year Ongoing Promotional Campaigns TV, print media, internet
CHINA Population 1, 3 billion Tourism Authority China National Tourism Administration (CNTA) International Travels 41. 000 ( 2007) Tourism Outcomes 24, 3 billion USD (2006) Preferred Foreign Destinations Hong Kong and Macao B. , Japan. , South Korea, Thailand, Malaysia, Singapore, Australia, North Korea, USA, Germany, France. , England.
CHINA Tourist Profile Length of stay 10 days Target Age Groups 20 – 40 age group (white collars and employees) Time for Decision Making Before 1 month Reservation Time Before 1 month Preferred Reservation Type Package tours Preferred Accommodation Type 4 -5 star hotels and luxurious boutique hotels Travel Motivations Visiting more than one destination with group tours, gastronomy, shopping, photographing in famous places and visiting museums Travel Purpose Business visits, shopping, cultural tourism Preferred Season for International Travels February, Mach and October Average Expenditure per Person 1. 090 USD
Turkey in Chinese Market -2008 Incoming Tourists to Turkey 68. 252 - (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 21, 18 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 30. 471 / -%2, 76 Number of Travel Agencies and Tour Operators Making Operations to Turkey 15 Distribution of Incoming Tourist According to the Destinations Istanbul, Aegean Region, Antalya and Cappadocia The Most Effective Advertisement Type and Time TV, internet, print media (between October-May and 1 or 1, 5 week before 3 festivals) Ongoing Promotional Campaigns TV, internet, print media, outdoor
INDIA Population 1. 1 billion Tourism Authority Indian Tourism Ministry Tourism Expenditure 7, 4 billion USD (2006) Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 28. 822 / %40, 33 Preferred Foreign Destinations 6, 2 million tourist go abroad every year Singapore, Dubai, China, USA, Thailand, Hong Kong, Malaysia, England, Bangladesh and Sri Lanka
MALAYSIA Population 23. 953. 136 Tourism Authority Ministry of Tourism International Travels 33. 744. 194 (2007) Tourism Expenditure 4 billion USD (2006) Preferred Foreign Destinations Singapore, Indonesia, Thailand, Brunei, Vietnam, Philippines, China, Taiwan, Japan
MALAYSIA Tourist Profile Length of stay 2 -3 weeks Target Age Groups - 19 (%0, 4) 19 -24 (%5. 0) 25 -34 (%36. 7) 35 -44 (%36. 6) 45 -54 (%13. 8) 55+ (%7. 5) Time for Decision Making Before 1 -2 mouth Reservation Time Last minute Preferred Reservation Type Travel agency Preferred Accommodation Type Hotels Travel Motivations Travelling religious, cultural and historical destinations and shopping. Travel Purpose Business, holiday, VFR, conferences, incentive tourism, shopping, faith tourism Preferred Season for International Travels November-December, official holiday , school holidays Average Expenditure per Person 957 USD
Turkey in Malaysian Market -2008 Incoming Tourists to Turkey 23. 851 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 31, 89 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 12. 871 / %9, 30 Distribution of Incoming Tourist According to the Destinations Istanbul, Bursa, Ankara, Cappadocia, Konya, Pamukkale, İzmir and Çanakkale The Most Effective Advertisement Type and Time TV and print media November-December
AZERBAIJAN Population 7. 911. 974 Tourism Authority Ministry of Youth Sports and Tourism International Travels 8. 867 Preferred Foreign Destinations Turkey, Iran, Russian Federation, Egypt, Thailand
Tourist Profile AZERBAIJAN Length of stay 1 week Target Age Groups 25 -45 Time for Decision Making 2 -4 weeks Reservation Time 1 -2 weeks Preferred Reservation Type Travel agency Preferred Accommodation Type Hotels Travel Motivations Low prices, high quality of services, suggestions of friends and relatives Travel Purpose Sea-sand-sun, nature, visiting historical destinations and shopping Preferred Season for International Travels May-August Average Expenditure per Person 1100 USD
Turkey in Azerbaijani Market -2008 Incoming Tourists to Turkey 434. 577 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey %14, 32 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 218. 099 / %13, 90 2006 Package Tour List 1 th Number of Travel Agencies and Tour Operators Making Operations to Turkey 9 Distribution of Incoming Tourist According to the Destinations Aksu, Kemer, Antalya, Bodrum, Çeşme, Istanbul The Most Effective Advertisement Type and Time TV January-June
KAZAKHSTAN Population 15. 219. 300 Tourism Authority Ministry of Industry and Trade, Committee of Organizing Trade and Tourism Activities.
Tourist Profile KAZAKHSTAN Length of stay 10 days Target Age Groups 16 -40 ages group and family with children Time for Decision Making One month ago Reservation Time Two weeks or one month ago Preferred Reservation Type Travel agencies Preferred Accommodation Type Five star hotels, holiday villages Travel Motivations Following upper income groups’ aptitudes in Moscow Travel Purpose Holiday Preferred Season for International Travels June, July, August Average Expenditure per Person 600 USD
Turkey in Kazakhstan -2008 Incoming Tourists to Turkey 195. 219 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 43, 93 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 82. 853 / %18, 18 Number of Travel Agencies and Tour Operators Making Operations to Turkey 713 Distribution of Incoming Tourist According to the Destinations Aksu, Kemer, Antalya, Bodrum, Çeşme, İstanbul The Most Effective Advertisement Type and Time TV, outdoor January-June Ongoing Promotional Campaigns Outdoor
UZBEKISTAN Population 26. 851. 195 Tourism Authority Uzbekistan National Company
Tourist Profile UZBEKISTAN Length of stay 11 days Target Age Groups 25 - 40 ages group Reservation Time May-October Preferred Reservation Type Travel agencies Preferred Accommodation Type Hotels and holiday villages Travel Motivations Holiday, business travels Travel Purpose Sun-sand-sea tourism, shuttle trade Preferred Season for International Travels May –September Average Expenditure per Person 700 USD
Turkey in Uzbekistan -2008 Incoming Tourists to Turkey 43. 082 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 50, 60 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 28. 882 / %99, 48 Number of Travel Agencies and Tour Operators Making Operations to Turkey 713 Distribution of Incoming Tourist According to the Destinations Aksu, Kemer, Antalya, Bodrum, Çeşme, Istanbul The Most Effective Advertisement Type and Time TV, outdoor January-June Ongoing Promotional Campaigns Outdoor
TURKMENISTAN Population 6. 555. 500 International Travels 357. 000 (2007) Tourism Expenditure 50 million USD (annual average) Preferred Foreign Destinations Iran, Turkey, Russia ve Ukraine
Tourist Profile TURKMENISTAN Length of stay 15 days Target Age Groups 30 -50 age group Time for Decision Making 2 -3 months Preferred Reservation Type Travel agencies Preferred Accommodation Type Pension, 3, 4, 5 Star Hotels Travel Purpose Trade, Travel Preferred Season for International Travels Summer season Average Expenditure per Person 750 USD
Turkey in Turkoman Market -2008 Incoming Tourists to Turkey 76. 334 (2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 56, 24 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 44. 855 / %49, 65 2006 Package Tour List After Russia and United Arab Emirates, Turkey is 3 th Distribution of Incoming Tourist According to the Destinations Istanbul, Ankara ve Antalya The Most Effective Advertisement Type and Time TV, outdoor January-June Ongoing Promotional Campaigns Outdoor
IRAN Population 68. 688. 433 Tourism Authority Iran Tourism Organization (ITTO) International Travels 2. 700. 000 (2004) Tourism Expenditure 4, 2 billion $ (2005) Preferred Foreign Destinations Dubai, Malaysia, Turkish Republic of Northern Cyprus , China
IRAN Tourist Profile Length of stay Two weeks Target Age Groups 15 -45 age group Time for Decision Making One month or 15 days ago Reservation Time 15 days ago Preferred Reservation Type Tour operators Preferred Accommodation Type Hotels and holiday villages, pension, apart hotel Travel Motivations Sea, sun, shopping (they spend above the average) Travel Purpose Sea, culture, shopping, faith tourism Preferred Season for International Travels April-May and June-September Average Expenditure per Person 2. 000 Euro
Turkey in Iranian Market -2008 Incoming Tourists to Turkey 1. 058. 206( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 22, 20 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 490. 900 / %13, 94 2006 Package Tour List 6 th (% 4, 35) Number of Travel Agencies and Tour Operators Making Operations to Turkey 35 Distribution of Incoming Tourist According to the Destinations Istanbul, Antalya, Konya, Muğla, Bursa The Most Effective Advertisement Type and Time Outdoor, print media, cinema April-May- June Ongoing Promotional Campaigns Outdoor, print media, cinema
ISRAEL Population 7. 123. 600 Tourism Authority Ministry of Tourism International Travels 4. 147. 400 (2007) Tourism Expenditure 3 billion USD (2006) Preferred Foreign Destinations USA, Turkey, United Kingdom, France, Germany, Italy, Switzerland, Spain, Russia and Netherlands.
ISRAEL Tourist Profile Length of stay 7 days Target Age Groups 15 -64 age group Time for Decision Making Predominantly last minute Reservation Time Predominantly last minute Preferred Reservation Type Package tours Preferred Accommodation Type 4 -5 star hotels Travel Motivations Sun-sand-sea and shopping tourism Travel Purpose Sun-sand-sea tourism, culture/faith tourism, skiing, spa and adventure tourism Preferred Season for International Travels April-May, September-October Average Expenditure per Person 1. 350 USD
Turkey in Israel Market -2008 Incoming Tourists to Turkey 511. 435 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 41, 09 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 225. 243 / %18, 46 2006 Package Tour List 2 th Number of Travel Agencies and Tour Operators Making Operations to Turkey 4 Distribution of Incoming Tourist According to the Destinations Antalya- Aegean- Istanbul – Blacksea Region The Most Effective Advertisement Type and Time TV , outdoor, internet and print media April – October Ongoing Promotional Campaigns TV , print media, outdoor, internet
SYRIA Population 18. 5 million Tourism Authority Ministry of Tourism Expenditure 5. 8 billion USD Preferred Foreign Destinations UAE (Dubai), China, Cyprus and Saudi Arabia.
SYRIA Tourist Profile Length of stay Two weeks Target Age Groups 25 -60 age group Time for Decision Making Predominantly last minute Reservation Time Predominantly last minute Preferred Reservation Type Tour operators and travel agencies Preferred Accommodation Type Hotels Travel Motivations History, culture, spa, sea-sand-sun, shopping and entertainment. Travel Purpose Sun-sand-sea tourism, culture tourism, shopping and faith tourism. Preferred Season for International Travels July-September, religious feasts Average Expenditure per Person 600 -800 USD
Turkey in Syrian Market -2008 Incoming Tourists to Turkey 332. 840 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey % 19, 82 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 176. 177 / % 28, 93 Number of Travel Agencies and Tour Operators Making Operations to Turkey 35 Distribution of Incoming Tourist According to the Destinations Istanbul, Antalya, Konya, Muğla, Bursa The Most Effective Advertisement Type and Time Outdoor, print media and cinema April, May, July Ongoing Promotional Campaigns Outdoor, print media and cinema
U. A. E Population 4. 220. 000 Tourism Expenditure 8, 8 billion USD (2006) Length of stay 7 days Target Age Groups 30+ age group and upper class families. Time for Decision Making Predominantly last minute Reservation Time Predominantly last minute Preferred Reservation Type Travel agencies Preferred Accommodation Type Hotels (4 -5 star) Travel Motivations Nature, history, culture and shopping Travel Purpose Nature, history, culture and shopping Preferred Season for International Travels April – August
EGYPT Population 80. 335. 036 Tourism Authority Ministry of Tourism International Travels 4. 887. 000 (2002) Tourism Expenditure 1, 8 billion USD (2006) Preferred Foreign Destinations Arabian (especially UAE-Dubai) and European countries
EGYPT Tourist Profile Length of stay Two weeks Target Age Groups 15 -45 age group Time for Decision Making Last minute Reservation Time May-July Preferred Reservation Type Package tours Preferred Accommodation Type Hotels, holiday villages, pension, apart hotels Travel Motivations Sea-sand-sun and shopping (above average expenditure) Travel Purpose Sun-sand-sea tourism, culture tourism, shopping and faith tourism Preferred Season for International Travels July-September
Turkey in Egyptian Market -2008 Incoming Tourists to Turkey 52. 946 ( 2007) 2007 -2006 Change Percentages in Number of Incoming Tourists to Turkey %24, 04 Arrivals to Turkey in the First 6 Months of 2007 -2008 and Change Percentages 22. 441 / %3, 18 Distribution of Incoming Tourist According to the Destinations Istanbul, Antalya, Konya, Muğla, Bursa The Most Effective Advertisement Type and Time Outdoor, print media, cinema April, May, July Ongoing Promotional Campaigns Outdoor, print media, cinema
Скачать презентацию REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM
47fababd2db78b7320a5bcf081a9a813.ppt