Regional and specialised rural tourism products in Mecklenburg-Vorpommern

Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass

1. Rural Tourism Association of Mecklenburg. Vorpommern 2. 2. Regional and specialised tourism products 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Where is Mecklenburg-Vorpommern? In the north of Germany At the Baltic Sea 1. 7 million inhabitants 2. 000 km coastline > 2. 000 lakes 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

§ Biggest town: Rostock 200. 000 inhabitants § Well known seaside resorts – Heiligendamm, Warnemünde, Kühlungsborn, Binz etc. § tourism is a big industry § 2009: 28. 5 million bednights § Much of the area is rural § Industries: agriculture, food industries § Rural tourism: important economical factor in the countryside 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Rural Tourism Association of Mecklenburg-Vorpommern Ø founded in 1991 Ø 230 members with about 4. 100 guest beds < 8 beds 8 – 20 beds 21 – 50 beds 51 – 100 beds >101 Betten Associated members 99 members 38 members 30 members 17 members 2 members 44 (17 private persons, 27 associations and tourist service providers without accommodation) Ø about 472. 000 bednights per year Ø estimated rural tourist service providers in MV: ca. 600 - 800 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Structure of Rural Tourism Association of M-V Board (8 members – honorary basis) Main Office (2 employees) 4 Regional Offices (4 employees) 1 Special Project „Horse Riding Tourism“ (1 employee) Financing: 09. 06. 2010 - PROJECT funding (from EU and Federal State) - membership fees - receipts for services LANDURLAUB Mecklenburg-Vorpommern e. V.

Regional specialised products - 1 Catalogue “Rural Tourism in Mecklenburg-Vorpommern” Annual publication ~ 120 pages 45. 000 copies Distribution through fairs, exhibitions, events, postal service 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Regional specialised products - 2 Catalogue “Horse Riding Tourism in Mecklenburg-Vorpommern” First edition: 2008 Next edition: October 2010 ~ 80 pages 50. 000 copies Distribution through fairs, exhibitions, events, postal service 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Regional specialised products - 3 Map “Regional farm and coffee shops” First edition: 2008 Second edition: January 2010 60. 000 copies Distribution through fairs, exhibitions, events, postal service 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Regional specialised products - 4 TRIIDO – new and innovative Online Booking System ? What is new ? Online booking of accommodation and activities 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

What is new? 1. Holiday apartment/house Accommodation 2. Double room, single room 3. Hay lodging Activities a) A daily horse riding lesson b) A guided city tour c) Visit at the local museum Activities d) Participation in a traditional handicraft course e) Taking part in farm activities f) Guided walking tour through national park § Numerous packages can be created: Holiday Packages § 1+a+b 1+ a+c 2+a+b 2+c+f 3+d+f 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V. 3+b+e etc

What is new? This booking system is REGIONAL DEVELOPMENT Ø creates regionally specialised tourism products Ø practical networking Ø improves the local value chain through marketing and selling 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

creates regional specialised tourism products All kinds of providers can participate Farm houses, private providers, holiday apartments, guest houses, hotels, camp sites, fishers, handicraft providers, tour guides, horse riding teachers etc 09. 06. 2010 practical networking The system delivers the tool for tourism providers to connect their services. improves the local value chain ØThe system bundles all its regional offers. ØThe region defines itself in a completely new and complex way. ØThe region attracts more and new guests. LANDURLAUB Mecklenburg-Vorpommern e. V.

Advantages for tourism providers § Accommodation and activities are marketed professionally § Once registered accommodation and activities can be marketed - in many different packages - by several tour operators § Quotas need to be updated only once > automatic update for all packages where accommodation/activities are included 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Advantages for tourism providers § Quotas can be flexibly used by the tourism provider and the tour operators § Quotas can be updated by tourism provider himself § Comfortable administrational functions § Immediate information by e-mail when accommodation and/or activity was booked § Easy handling of the software 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Advantages for guests Ø Easy way to individual and bookable holiday packages Ø Many opportunities to find suitable accommodation and select regions and activities Ø Only packages that are available in the travel period are shown in the system Ø Especially important for short trips: guests experience something special Ø Comfortable und user friendly system - easy booking procedure Ø Guests receive all booking materials and vouchers immediately online 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.

Thank you for your attention! Welcome to Mecklenburg-Vorpommern! LANDURLAUB Mecklenburg-Vorpommern e. V. (Rural Tourism Association of Mecklenburg-Vorpommern) Cornelia Hass Griebnitzer Weg 2 D-18196 Dummerstorf Tel. +49 38208 13645 Fax +49 38208 60673 Mail: landurlaub. hass@m-vp. de www. landurlaub. m-vp. de 09. 06. 2010 LANDURLAUB Mecklenburg-Vorpommern e. V.