Refresh your communications How to make the most

Refresh… your communications: How to make the most of Social Media #AMBAspring – 22 May 2014 @Assoc_of_MBAs @Kent. B_School @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Context Setting – From Cynic to Convert @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Business Lessons via @Wossy 1. Customer engagement – Friday Night with… 2. Customer research – Radio 2 playlists 3. Customer care – British Comedy Awards

@Linda. Cheung. UK @cubesocial http: //cubesocial. com

Context Setting – Social Media Landscape @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Old rules, new tools Business is about relationships social media accelerates the know – like –trust – buy – advocate cycle @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Q&A Q&A

@Linda. Cheung. UK @cubesocial http: //cubesocial. com

Linked. In – virtual shop front @Linda. Cheung. UK @cubesocial http: //cubesocial. com

@Linda. Cheung. UK @cubesocial http: //cubesocial. com

Professional Social Networks • 250 m users in over 200 • countries (February 2014) Leading professional social network • 55 m users in eight • • @Linda. Cheung. UK @cubesocial http: //cubesocial. com languages (September 2013) Operating a “multi-local” strategy Appears to be losing ground to Linked. In in its home market of France The leading professional network in China Second in India (behind Linked. In) • 14 m users, 7 m of whom • • are based in German speaking countries (December 2013) Has studiously avoided a face-off with Linked. In / abandoned it’s international growth strategy Focusing on core market (Germany, Austria, Switzerland) and Asia via local acquisitions

Twitter – virtual cocktail party @Linda. Cheung. UK @cubesocial http: //cubesocial. com

@Linda. Cheung. UK @cubesocial http: //cubesocial. com

#ccfe – Corporate Counsel Forum Europe

If you see value in networking, you should see value in social media • kilroyt: If you turn up for 2 days here in person, why not listen to expertise from the same community on social media? #ccfe • chrisdaleoxford: Everyone here sees value of personal networking at conferences. Social media, @legalbrat implies, is that value multiplied #ccfe • Helen. JThomson: Sounds like @legalbrat is on the money at #ccfe – if you see the value in personal networking, surely social media is a logical extension? @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Why lawyers use Twitter #1 New business opportunities • robertcumming: I picked up some instructions via Twitter for a global client last week #ccfe #smug • law 4 mumpreneurs: for me twitter is an essential business tool enabling me to gain 70+ clients in just over a year of working part time #ccfe • saysitstraight: I have written for The Lawyer, Estates Gazette and Daily T as a direct result #ccfe @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Why lawyers use Twitter #2 Network and community • chrisdaleoxford: Where else can you chat with a QC, journalist, partner, trainee [or] GC anywhere in the world #ccfe • in_house_lawyer: #ccfe It saves time. I’ve received helpful advice in minutes to my SOS tweets which would have otherwise taken hours of research • bazv: greatly expanded network. Have met friends & colleagues in US & UK wld never have met otherwise #ccfe @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Why lawyers use Twitter #3 Keeping in touch • jcasalmir: Critical legal developments are starting to break first on Twitter before other places #ccfe • Oxfordlawyer: #ccfe good source of knowhow and good insights into clients • dieterdelarue: because it’s fun, keeps us up to date, lets us keep clients and peers up to date, and because @allenovery encourages it #ccfe @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Refresh… Five must-dos @Linda. Cheung. UK @cubesocial http: //cubesocial. com

#1: Find out where your contacts hang out online • Prioritise platforms • Speak where your contacts want to listen and engage @Linda. Cheung. UK @cubesocial http: //cubesocial. com

#2: Make the most of your virtual shop front • • • Review your headline Claim your public profile URL Provide links to your websites, blog and Twitter Choose “Other” for Websites so that you can chose what’s displayed Contacts increasingly connect the dots from Linked. In (virtual shop front) to Twitter (virtual cocktail party)

#3: Use social media to research prospects and keep up to date with contacts • Time can be saved and conversations made more relevant when you know areas of interest and mutual connections #4: Be aware of the dress code • Consider how others will view your profiles • If your ideal contact was looking for you/your services, would your profiles encourage them to approach you?

#5: Don’t delegate social media to junior members of staff • If you wouldn’t send them to a corporate drinks reception in real life, don’t send them to the virtual cocktail party @Linda. Cheung. UK @cubesocial http: //cubesocial. com

Any questions? help@cubesocial. com @Linda. Cheung. UK @cubesocial http: //cubesocial. com