Reebok.pptx
- Количество слайдов: 6
Reebok international company manufacturing sportswear and accessories. The headquarters is located in the Boston suburb of Canton (Massachusetts). He is currently a subsidiary of Adidas. Zabelin Anton Mozolev Alexander
• The Company's founder Joseph William foster, became a member of the local club runners "primrose Harriers" and an ardent admirer of this sport. Together with interest to Joseph the run, the more his desire to buy a pair of quality sports shoes. Poor range of shoes and the lack of manufacturers that can help Joseph to achieve his dream, told him the simple solution is to make a pair myself. By profession Joseph was a shoemaker, and his ingenuity was to be envied, and here there are the first running shoes "foster" on the thorns (Joseph moved a few nails to the soles of their shoes). The first name of the Company — "J. 'W. Foster & Co".
• Reebok is one of the most important advertisers, basically the company enters into contracts with the stars of the NHL and NBA, but recently mastered at the football market. The main stars, with whom the company has entered into individual advertising contracts — Andriy Shevchenko, Ryan Giggs, Yao Ming, Allen Iverson, Lewis Hamilton, Alexander Ovechkin, Nicolas Almagro, rich Froning. Contracts with Reebok have football clubs such as Bolton Wanderers and FC Cologne.
• It is not surprising that up to 60% of the goods sold under this mark is a fake. "Reebok" Reebok has their factories in forty-five countries, including China, Taiwan, Thailand, Vietnam. Therefore, the maximum number of counterfeit production comes from these countries, with cheap products, the manufacturer's name which is misspelled, fakes are not considered. . .
• Fakes can vary. In the first case for sale-distinguish-fake -Reebok-3 illiquid, defective or stolen goods. This is the most dangerous of all the counterfeits on the market. • In the second case, the underground factory made copies of product "Reebok". Depending on the availability of special equipment such counterfeits can vary in quality tailoring. Sometimes DIY is made so skillfully that to distinguish the fake from the original is difficult. • In the third case to distinguish the fake from the real easily. Such counterfeits are manufactured in a controlled environment with the use of low quality materials.
• It should be noted that most of the factories producing branded shoes and clothing How-distinguish-fake-Reebok-5"Reebok" Reebok is located in South-East Asia. Therefore, the inscription "Made in China" speaks more to the authenticity of the product than the label "Made in USA"
Reebok.pptx