Recycling clothes for charity Presentation June 12 th

Recycling clothes for charity Presentation June 12 th 2013

CONTENTS 1. OUR CHARITY 2. WHAT WE DO 3. WHAT WE GIVE TO SOCIETY 4. WHY WE DON’T COMPETE WITH THE FASHION INDUSTRY 5. LET’S WORK TOGETHER

OUR CHARITY Helps homeless, addicts and other people with special needs Was founded 100 years ago Is run by 400 employees and 8000 volunteers Works in the streets Works in the media Collaboration with local and national political authorities - We give voice to those, who are seldom heard

WHAT WE DO (2 ND HAND MARKET) WE: Have been selling 2 nd hand goods since 1973 Run a chain of 240 shops nationwide Sold 2 nd hand goods for 109, 6 mio. DKK in 2012 Provide 10 -20 % yearly growth rates Handled an estimated 5. 000 tons of 2 nd hand clothes in 2012

WHAT WE GIVE TO SOCIETY Our sales fund food, shelter aso. for homeless people and others in need We gear public investments with private funds We provide an environmentally safe alternative free of charge

THE ”SAY/DO” DISCREPANCY What consumers say and what they actually do: Organic shopping Volunteering Work hours Consumer self image / real actions -Don’t always trust what the studies say! Why 2 nd hand shopping works: Social and environmental consciousness – PLUS cheap and easy

WHY WE DONT COMPETE WITH FASHION Roughly 3 groups of customers §”Treasure-hunters” §Can’t/won’t pay for new goods §Political consumers These groups are not likely to be buying new fashion items at full price

KIRKENS KORSHÆR AND FASHION – LET’S WORK TOGETHER ”Give your old clothes to charity when you buy new” ”Make room for new clothes in your wardrobe when you go shopping” Social and environmental image for your business while helping homeless