Recruitment 365 Rob Kairis Convention 2008
Are you up to the challenge?
Do you know what you want?
What does recruitment 365 mean to you?
Static Recruitment • Recruiting the “ways we always have” • Recruiting mostly through rush week • Recruiting to sustain the status quo of chapter, not to help it grow and thrive
Are We Practicing Static Recruitment? • Does your chapter have: – Brothers who mostly hate recruitment – The same events every year (food + something fun) – A plateau in recruitment class sizes or a steady decline – High drop out rate of new members after the first week or two
The Answer Is… • If you answered yes to one or more of those than the answer is…YES • Don’t feel bad, most fraternities practice this and don’t even realize it • Our chapters don’t have the luxury of a huge social budget or a well established name
Think Back… • Before college, what fraternities did you know? – Was it: Sig Ep, SAE, Delta Chi or PIKE(A)? • What kind of guys want to join these houses? • Who are you recruiting through over-the-top parties and events? • Why didn’t you join them? Why Pi Lam?
On The Way Out • Even though their recruitment methods worked for years, these fraternities are on the decline • The incoming freshman don’t necessarily want this same experience • They want something more like: brotherhood, philanthropy and scholarship
So what do we do? If it doesn’t work for them, what will work for us?
Dynamic Recruitment • The fraternities and chapters that adopt this new philosophy are the ones thriving • Dynamic recruitment helps: – Brothers enjoy recruitment – Get to know potentials better to eliminate the drop out once New Member Ed begins – Recruit leaders to make your chapter grow and thrive
What exactly is Dynamic Recruitment? • System where potentials are met through small “personal” events • Once you meet them, they are put on a Master List of potentials • You bring them out to rush week ALREADY knowing all about them • You offer a bid: -If yes, then they become a new member - If no, then they get put back on the Master List
5 Steps for Effective Recruitment 1. 2. 3. 4. 5. Make them your friend Introduce them to your friends Introduce them to the fraternity Formally offer a bid (rush week) Close the deal (become new member)
Personal Events • Personal events are exactly that: personal • Usually no money to set up these events and only a little planning • Some examples: – Pick up games of sports in the gym – Poker games in the freshman dorm rooms – Assist in tutoring a freshman level class – Summer move in help/tour guide
Personal Events Continued • These events can be done year round, they key is to remembering the 5 steps of effective recruitment: – Not till the third step do you introduce them to the fraternity • Almost never wear letters or talk about Pi Lam around them • They want to buy in, not be sold on something
Advantages of Personal Events • Brothers can do something they enjoy and are comfortable with • More personal situations so you get to know the potential better • Cuts down on excuses and issues stopping potentials from joining
Master List • Simply a list accessible to everyone in your chapter that has contact information for potentials • If they’re on the Master List and no a freshman anymore, they could still be interested! – Only way you take anyone off is if they leave the University or went Greek for another organization
Recruitment (Rush) Week • All events will be in this format: – Food and Fun Event • Nothing wrong with big events, just think of who you’re marketing to • Great way to seal the deal with potentials • Can get some last minute new guys, but AT LEAST half the class should already be set
Small vs. Large • What’s the difference, besides size, of a small (personal) and large (rush week) event? – In a small event you go to THEM – In a large event they go to YOU • The best guys won’t necessarily come to you, you must go to them
The Bid Is Out • If they accept then you have a new member – Don’t forget to encourage him to bring out his friends • If they don’t accept, then they get put back on the list and you continue to invite them out to smaller events – Friends will always have more friends to meet
Questions?
Romano Muniz and Phil Spence from FL Delta
Скачать презентацию Recruitment 365 Rob Kairis Convention 2008 Are
9ab06191e81b7b9149b58289d8e8b13e.ppt