REAL WOMEN TITLE SO What s Different

REAL WOMEN TITLE

SO, What’s Different? Increasing m embership to gether! with O ne Voice!…. . and One Mes sage! onal i Internat al n Regio te Chap rs ust n tr ilt o Bu and k!!! wor

. e been… ’v here we W we are… Where Who says? Why do we believe them? Who cares? I’m not sure I trust you! Do we have to know this? I’d rather be on the beach!!!

LONGEVITY OF CURRENT MEMBERS

LONGEVITY OF RESIGNED MEMBERS (5151 responses)

MEMBERS BY CHORUS SIZE

MEMBER AGE CATEGORIES

MEMBERSHIP CATEGORIES

PROSPECTIVE MEMBER WEBSITE SURVEY

WHO ARE WE? Name Born Between Defining Events/Characteristics Great Depression, WW II Silent Generation 1925 -1942 (Traditionals) Baby Boomers 1943 - 1950 Post WW II Prosperity, Civil Rights Mvmnt, Team Players, secretly needed to get out of the house, TV was new! Beat Generation 1951 -1966 Viet Nam, Beatniks, Cold War, Revolution, Elvis & the Beatles Rocked! 1967 -1981 Watergate, Single Parents, dot. com boom & bust, “don’t count on it”; “don’t trust”, life/work balance video games, MTV, segmented musical tastes, new cynicism, choose carefully 1982 - 2002 Internet, Multi-Culturalism, 9/11, Achievement, Measurable Goals, taught they are special. Buying is a part of life, Fast Pace Generation X Generation Y

What Can/Will “International” Do to Help Us with Membership?

Ø Downloadable campaign images, Ø Customizable templates and copy, Ø Membership development tactics, Ø Member testimonials, photographs Ø Sample materials, guidelines, handbooks Ø and much, much more…. . LET’S TAKE A LOOK……

MORE SPECIFICALLY…. . ü Campaign images branded to match Sweet Adelines International’s graphic standards. ü Image gallery with attractive and inspiring photos of real members to use in campaign materials. ü Library of professionally designed print and Web templates available for local customization with your chorus’ contact information.

…AND STILL MORE… Online pressroom with pre-written templates and relevant monthly topics to customize and distribute locally. Training library with educational articles, handbooks and tools. A large assortment of real women. real harmony. real fun. apparel and merchandise is available through www. cafepress. com/sweetadelines.

MARKETING CENTER TIPS PAGE • Basic guidelines on using the variety of tools and resources available. • Instructions on how to build professional marketing materials with templates. • Information on the latest Adobe Acrobat version download. • Adobe Reader help files, how to add and edit text, extract pages, utilize forms and print and upload files.

PHOTOS PAGE Photos of actual members to use in the new real women. real harmony. real fun. Campaign. Photos are ready to e-mail, add to your Web site or create your very own advertisements. Submit your own print-worthy photos to be added to the photo library.

TEMPLATES PAGE Customize professionally designed advertising /media Download or send directly to printers or publications Magazine and newspaper ads Flyers, posters, business cards, Guest passes, Brochures E-newsletters Web banners and more

PRESS MATERIALS PAGE • Professional press templates to generate media interest • Choose from a selection of pre-written templates and create customized press releases: Press release template on recruitment Press release template on announcing a champion Press release template on announcing a new chorus Letter to the media Fact sheet Public service announcement

ADDITIONAL RESOURCES PAGE üSurvey and spreadsheet templates üCompelling testimonials üRecruiting videos üYoung Women In Harmony Program video üPlace on chorus Web site üE-mail blasts, üE-newsletters, üIPODs and more.

PLUS…. Digital edition of The Pitch Pipe magazine List of links & descriptions to past membership articles: q Attracting Younger Members q Communications – Getting the Job Done q The Director’s Role in Membership Recruitment q Marketing Your Chorus q Local Publicity Tactics q Using the Internet to Gain Publicity q 101 Marketing Tips and Ideas q Benefits of Membership q Sweet Adelines International Image q Word of Mouth Marketing and much, much more.

…AND… A link to newsletters and publications: § Forward Motion § Regional Leaders § International Chapter Connection § Rising Star/Young Women in Harmony § Sing e. Zine § Prospective Quarterly and more…. . Educational materials: Basics of barbershop: § Vocal skills § Learning music § Rehearsal expectations/riser etiquette § Dues/membership § Chapter communication § Performance level guidelines, etc. , etc. , etc. !!! …

TRAINING LIBRARY PAGE Handbooks available for download: • Members Count! Toolkit • Young Women In Harmony Guide for Chapters • Sweet Adelines International Policy Book • Regional Management Handbook.

How’s your attitude doing? ? ? Need help radiating the possibilities… ?

s …. bilitie si ust i J m pos e the agin

WHERE DO REGIONS START? Whose job is it? What about the Membership and Marketing Coordinators? “…How DARE you upset our Strategic Plan!” …but. . but…. ad nauseum!

Collaborative Campaign for all choruses in your region 1 st Quarter: Promote free Singing Lessons 2 nd Quarter: Offer Free Guest Passes 3 rd Quarte: Promote Free Trial Membership üMembership class(es) at every regional educational weekend üMembership message at every regional visit üTeach How to Use the Marketing Center üLearn/teach the new original “real harmony” campaign tag

v Attend or view in monthly Membership Webinars v Study the brand new Chapter Guide to Real Growth v Membership class(es) at every regional educational weekend v Membership message at every regional visit v Teach How to Use the Marketing Center v Learn/teach the new original “real harmony” campaign tag

Envision the results….

We must ‘light’ our world… Before we can Harmonize the world!

Am I willing to take the first step?

al ha rm o ny rea l l w om en Ma Reg na ion Te gem al am ent s YOU ARE THE ESSENTIAL PIECE!!!

Sweet Adelines Intl. is in Great Hands… • Let’s choose now to share with other real women, our real harmony and real fun ! …and those hands are yours.