Real Estate New Business Generation Technology is NOT the answer… It is not a substitute for generating New Business Technology is a Tool… to support how you do business.
Is Technology for YOU! • Do you have the Interest? • Are you willing to learn the facets of a particular tool? • Pay the price/time to learn – There is no easy path – excuses don’t work. _____________ • If not, leave it to others or pay ($) someone to do it for you.
Some examples • MS Word I, & the industry gurus, highly recommend Microsoftware in general – it will do whatever you need and is “the” corporate standard. MS products will transfer and adapt to other industries & most people can use. Other product are often less powerful and/or are not as flexible. – Listing/Buyer Presentations – download from PREA and customize and brand for you – Templates • Letters • Factsheets • Flyers • MS Publisher – Same as Word/different format [Desktop publishing] – File size is larger – Meant for sending to a publisher/printer
…more examples • Outlook – Manage email – Manage contacts • Follow up • Tasks – Mail merge for mailings • Excel – Calculation based, data sorting, etc • Net Seller’s Sheet • Expense report • Graphs
…still more examples • Power. Point – Presentations – download from PREA & customize and Brand for you • Listing • Buyers – Kiosk information (Open House) • Other MS and Third Part software – Email clients – Flyer software I, and the industry gurus, highly recommend Microsoftware in general – it will do whatever you need and is “the” corporate standard. MS products will transfer and adapt to other industries & most people can use. Other product are often less powerful and/or are not as flexible.
Non MS Software • PREA Online (FREE) – Database – e. Card – Media Center • Top Producer ($) – Database – Mailings et al • Joe Stump, Brian Buffini, Hobbs-Herder ($)
…other areas of Technology • Smartphone/Tablets – – – Palm OS (HP) Windows OS Black. Berry Android OS i. Phone and Others – QR Codes, NFC… • “The Cloud” – – – Drop. Box. com Sugar. Sync Google Drive Sky. Drive (MS) Box. com Instanet - Doc. Box • Services – – – Visual. Tour. com, Circle Pix, Tour Factory… Advanced Access Web Sites, PSJR Web Site & others Fax services – fax. com & others Post cards et al – expresscopy. com and others Voicemail Radio signs, et al
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