Reading Advertising Where can you find advertisement

Reading Advertising

Where can you find advertisement?

What do you think of advertisement?

What advantages and disadvantages do you think ads have? advantages disadvantages v help customers find good v can lead people to buy product the wrong products v help companies make v. Can make teenagers want money things that are bad for them v can be used to inform v can be ugly and noisy people about important issues

underline advantages and disadvantages of the Advertisementioned in the text advantages Disadvantages 1. help consumers make 1. make people annoyed informed choices 2. entertain people 2. be misled by false and 3. increase product sales incorrect information 4. make products cheap easily 5. make people aware of social problems

What is the main idea of Para. 1? Ads are found almost everywhere

What is the main idea of Para. 2? People react to advertisements in different ways because_______ A. ads are useful and entertaining to some people while annoying to others. B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entertaining but annoying

What is the main idea of Para. 3? The basic principle of advertisements is to influence customers’ choices. Why do advertiser often have to work hard to attract people’s attention? Because customers see so many ads every day. The best chance to reach customers for the advertisers is to ______. A. appeal to their emotions B. make interesting pictures c. give customers proper prices D. send messages to custormers

Paragraph 4 is mainly about_____. A. ads increase the production B. ads reduce the price of the production C. ads help companies and customers in a variety of ways D. ads make a product more expensive

What’s the key sentence of Para. 6? Many governments use ad campaigns to make people aware of social problems and government policies.

Which sentence tells us the main idea of Para. 5 A. the most important function of advertising is to introduce the prices of the products. B. the most important function of advertising is to introduce the types of the products C. the most important function of advertising is to introduce new products D. the most important function of advertising is to introduce the company where the products come from

What is the main idea of Para. 7? We must keep an eye out for “bad-and-switch ads. What is a “ bait-and-switch” ad? It is an ad that cheats the customers by showing them one product and then giving them another.

What is the main idea of Para. 8? people should learn to analyses ads and to protect themselves

Why is advertising popular? What is the function of adverting? How can we protect ourselves from misleading ads?

hand in hand “手拉手地” “密切关联地”, “连在一起地” High unemployment and high crime often go hand in hand. They sat down, close together, hand in hand. War and suffering go hand in hand. 灰尘与疾病总是形影相随。 Dirt and disease go hand in hand. 人们常在傍晚看到这对夫妻手拉手地散步。 The couple are often seen walking hand in the evening.

arm in arm back to back shoulder to shoulder side by side face to face heart to heart go with 与. . . 同行, 与. . . 相配 I will go with you. Her hat goes well with her dress.

react : vi. reaction react to (sth) 作出反应，对…产生反应 How did he react to your suggestion? react to light. The eyes__________. 眼睛对光会起反应。 他对于那消息没作反应。 He didn’t react to the news. react with “起化学反应” Hydrogen reacts with Oxygen.

--How do you ___ to her unkindly behavior? --Only silence. Which of the following is not right? A. answer B. react C. reply D. respond

accuse sb of 指责；谴责；控告 They accused him of taking bribes. Tom’s teacher accused him of cheating in the exam. 他被控谋杀。 He was accused of murder. 她指责他迟到。 She accused him of being late. 表示正式控告还可以用：charge sb with sth They were charged by the police with breaking the law. The driver was charged with speeding.

associate … with… 1）把…和… 联想在一起 I associate Switzerland with the Alps. 红色常使人联想到危险。 Red are usually associated with danger. 2 ) “与… 有联(关）系”；（常用被动语态） I don’t want to be associated with that affair. He associated himself with Mr. Smith in the company. 我和那家法律事务所有关系。 I am associated with the law firm. associate with: “与…交往” He seems to associate with criminals.

get across (to sb. ) “使被理解” （让人）了解自己的意思 Did your speech get across to the crowd? I spoke slowly, but my meaning didn’t get across. I just can’t get across to him. get sth across (to sb)使人了解…; 传达… It took me an hour to get my intention across to her. He was unable to get across to the audience what he meant. 他发现自己的中国式幽默很难为英国听众所理解。 He found it difficult to get his Chinese humour across to an English audience.

• get along with/get around/get away/get down/ • get up/ get over/ get through get around • It is hard to _____without a car. get through • I rang you several times but I couldn’t _____ get down • Please ______ every word she says. • She is afraid to speak in public. She can’t get over _____ her shyness.

10. a large amount of large amounts of + 不可数名词 “大量的”“很多的”，作主语时，其谓语动词的数决定于 amount 的数，即当amount是单数，谓语用单数； amount是复数，谓语动词用复数。 is 1. A large amount of money__ spent on the tobacco every year. 2. Vast amounts of money are ____being invested in the local market.

quantity （”大量“）的用法相同 a quantity of + 可数名词/ 不可数名词 quantities of A large quantity of food ___served. is Large quantities of food are ___served.

appeal Vi 1）要求；恳求 appeal to sb for sth appeal to sb to do sth We appealed to him for help. She appealed to us to go with her. 2）投合. . . 的心意; 投。。。所好；迎合。。。 This novel will appeal to the public. Bright colours appeal to small children. 这部电影投合年轻人的喜好。 The film appeals to young people.

Not all ads are used to promote … （部分否定） = All the ads are not used to promote … not 用于含有all, both, every, always 等的句 中，构成部分否定。 He is not always so sad. Not every book is educative. OR：Every book is not educative

arm…with… / be armed with 武装；装备; 具有; 拥有 The policemen were armed with pistols. =The policemen armed themselves with pistols. The lecturer was armed with facts and figures. Parents should arm their children with good education.

keep an eye out for / keep one’s eyes open for… 当心；留心寻找 You’ll have to keep your eyes open for the trouble tonight. Keep an eye out for a place to rest. keep an eye on 照看；密切注意 Can you keep an eye on my suitcase for a while? (照看)

• • keep an eye on sb • fix/focus one’s eyes on… • have an eye for sth. • shut one’s eyes to • • catch sb. 's eye see eye to eye with sb. • • eye for an eye 照看…; 留心观察… 注视… 很能鉴赏, 有判断力 拒绝注意 醒目; 显眼; 引人注意 与某人看法完全一致 报复, 以眼还眼

Obey your thirst． Good to the last drop． 服从你的渴望。 （雪碧） 滴滴香浓，意犹未尽。 （麦斯威尔咖啡）

To me, the past is black and white， but the future is always color。对我而言，过 去平淡无奇；而未来，却多 姿多彩（轩尼诗酒） Just do it. 只管去做。 （耐克运动鞋）

The lady wants hearts… and diamonds. Start Ahead.

1. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 2. The choice of a new generation. 新 一代的选择。（百事可乐） 3. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 4. Let's make things better. 让我们做得更好。（飞利浦电子） 5. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司）