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Read what others cannot SEE! Invisible Bar Codes Covert Barcodes handle on-the-spot Brand Document Read what others cannot SEE! Invisible Bar Codes Covert Barcodes handle on-the-spot Brand Document Authentication John Hattersley, P. E. Information Management Institute Conference on Security Printing 11/18/2009

Invisible Bar Codes What? Why? How? Technology? Information Management Institute Conference on Security Printing Invisible Bar Codes What? Why? How? Technology? Information Management Institute Conference on Security Printing 11/18/2009 2

What are they? Invisible Bar Codes= Covert Bar Codes Types of Barcodes Not Linear What are they? Invisible Bar Codes= Covert Bar Codes Types of Barcodes Not Linear – Too sensitive to width of bars 2 D Data Matrix – more error correction more data - smaller area! Information Management Institute Conference on Security Printing 11/18/2009 3

What are they? Invisible Bar Codes= Covert Bar Codes Types of Data Product ID What are they? Invisible Bar Codes= Covert Bar Codes Types of Data Product ID – Label Identification Serial Number – “License Plate” Hashed encoded unique number Information Management Institute Conference on Security Printing 11/18/2009 4

Why Covert Bar Codes? Multi-Layer Protection Unobtrusive Identification Track and Trace Authentication Product Diversion Why Covert Bar Codes? Multi-Layer Protection Unobtrusive Identification Track and Trace Authentication Product Diversion Tracking Easy to Print Invisible to the Human Eye Less expensive than RFID NOW – Easy to Read and Store! Information Management Institute Conference on Security Printing 11/18/2009 5

Why Covert Bar Codes? Multi-Layer Protection Invisible bar code with Unique Serial Number Holograms, Why Covert Bar Codes? Multi-Layer Protection Invisible bar code with Unique Serial Number Holograms, Micro Text, embedded DNA Other Overt/Covert marks Information Management Institute Conference on Security Printing 11/18/2009 6

Why Covert Bar Codes? Unobtrusive Identification Information Management Institute Conference on Security Printing 11/18/2009 Why Covert Bar Codes? Unobtrusive Identification Information Management Institute Conference on Security Printing 11/18/2009

Why Covert Bar Codes? Track & Trace – in the FIELD ! Information Management Why Covert Bar Codes? Track & Trace – in the FIELD ! Information Management Institute Conference on Security Printing 11/18/2009

Why Covert Bar Codes? Product Authentication Information Management Institute Conference on Security Printing 11/18/2009 Why Covert Bar Codes? Product Authentication Information Management Institute Conference on Security Printing 11/18/2009

Why Covert Bar Codes? Product Diversion Tracking in the FIELD ! Information Management Institute Why Covert Bar Codes? Product Diversion Tracking in the FIELD ! Information Management Institute Conference on Security Printing 11/18/2009

Why Covert Bar Codes? EASY TO PRINT! Information Management Institute Conference on Security Printing Why Covert Bar Codes? EASY TO PRINT! Information Management Institute Conference on Security Printing 11/18/2009 11

How does it work? Three Legged Stool of Covert Security Solutions Marking + Scanning How does it work? Three Legged Stool of Covert Security Solutions Marking + Scanning + Data System Information Management Institute Conference on Security Printing 11/18/2009 12

Covert Security Solutions: Marking Ø Quality ink or ribbon marking Ø Suitable to endure Covert Security Solutions: Marking Ø Quality ink or ribbon marking Ø Suitable to endure the environment Information Management Institute Conference on Security Printing 11/18/2009 13

Covert Security Solutions: Scanning Ø Easy to use scanners: in-line or handheld Ø Read Covert Security Solutions: Scanning Ø Easy to use scanners: in-line or handheld Ø Read the marks in the factory and the field Information Management Institute Conference on Security Printing 11/18/2009 14

Covert Security Solutions: Data System Ø Data and systems integration Ø Either in-house or Covert Security Solutions: Data System Ø Data and systems integration Ø Either in-house or specialty service Information Management Institute Conference on Security Printing 11/18/2009 15

Covert Bar Code Technology Update: Data systems haven’t been a problem… they can use Covert Bar Code Technology Update: Data systems haven’t been a problem… they can use either regular or covert bar code data input, or any number of other labeling technologies including sophisticated but expensive RFID. So what about Bar Code vs. RFID…? Information Management Institute Conference on Security Printing 11/18/2009 16

Covert Bar Code Technology Update: RFID Solutions can be very expensive to implement. Covert Covert Bar Code Technology Update: RFID Solutions can be very expensive to implement. Covert Bar Codes are Less Expensive. Information Management Institute Conference on Security Printing 11/18/2009 17

Covert Bar Code Technology Update: RFID Solutions are getting better – but. . . Covert Bar Code Technology Update: RFID Solutions are getting better – but. . . Covert Bar Codes are still more cost effective to implement. Information Management Institute Conference on Security Printing 11/18/2009 18

Technology Update: Since data systems haven’t been a problem (they can use any data Technology Update: Since data systems haven’t been a problem (they can use any data input)… The only challenge in adopting economical covert bar codes was reliable marking and scanning… however BOTH are now available! Information Management Institute Conference on Security Printing 11/18/2009 19

Covert Bar Code Technology Update: Marking Systems Digital printing Inkjet printing Thermal transfer …all Covert Bar Code Technology Update: Marking Systems Digital printing Inkjet printing Thermal transfer …all now available Information Management Institute Conference on Security Printing 11/18/2009 20

Covert Bar Code Technology Update: Marking Inks Different “Ink-Specific” technologies are now available across Covert Bar Code Technology Update: Marking Inks Different “Ink-Specific” technologies are now available across the light spectrum Information Management Institute Conference on Security Printing 11/18/2009 21

Covert Bar Code Technology Update: Scanning Systems Affordable, durable scanners are now available for Covert Bar Code Technology Update: Scanning Systems Affordable, durable scanners are now available for both the factory and the field Information Management Institute Conference on Security Printing 11/18/2009 22

Read what others cannot SEE! For further information, contact… John Hattersley jhattersley@indatasys. com In. Read what others cannot SEE! For further information, contact… John Hattersley [email protected] com In. Data Systems 27 Fennell Street Skaneateles, NY 13152 315 -685 -8311 Information Management Institute Conference on Security Printing 11/18/2009